Category: Industry Trends

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Industry Trends

Five Trends Shaping the Marketing Landscape

As the marketing space continues to shift, maintaining a competitive edge is essential. Several trends that gained popularity or surfaced in previous years are now redefining the marketing landscape and transforming the way businesses engage. Let’s explore five trends you need to adopt as they have evolved from mere trends into proven strategies that drive significant results.  

Short-Form Video Content

The rise of short-form video content has reshaped the way brands engage with their audience. Platforms like TikTok, Instagram Reels, and YouTube Shorts offer a unique opportunity for marketers to capture attention in a matter of seconds. Brands are creatively leveraging these platforms to tell captivating stories, showcase products, and connect with consumers on a more personal level. With the average attention span shrinking to 47 seconds in the last few years, short-form videos provide a quick and digestible way to deliver messages that resonate with today’s fast-paced digital audience. If you’re not creating short form content, you may be missing out on opportunities to stay current with industry trends.

Creative Personalization

Personalized marketing and advertising content is a powerful tool for brands to connect with their audiences and stand out among the thousands of ads customers see daily. Creative personalization goes beyond simply addressing customers by their names; it involves understanding their preferences, behaviors, and purchasing patterns to deliver tailored experiences. Marketers utilize data analytics and automation tools to segment their audience effectively and deliver hyper-targeted content and offers. Whether it’s personalized product recommendations or customized email campaigns, brands prioritizing custom, personalized creative are creating deeper connections with their audience and driving customer loyalty.

Influencer Marketing

Influencer marketing has evolved into a multi-billion-dollar industry, and its influence shows no signs of slowing down. In 2024, brands recognize influencers’ power to sway consumer purchasing decisions and shape brand perception. However, the landscape is evolving, with consumers demanding authenticity and transparency from both brands and influencers. Successful influencer collaborations are built on genuine relationships, shared values, and meaningful engagement. Brands are partnering with micro-influencers, nano-influencers, and even virtual influencers to reach niche audiences and foster genuine connections that resonate with consumers.

AI 

Artificial Intelligence is transforming the marketing industry by providing new insights and tools for engaging with their audience. From analyzing data to creating content, AI is being integrated into every aspect of marketing. Marketers are using AI to better understand consumer behavior, deliver personalized experiences, and improve customer service through chatbots. While AI has certainly become a powerful tool, the human touch cannot be replaced. Think of it as an evolution of creativity rather than a substitution. It is essential for marketers to understand how to properly utilize AI and address legal considerations, such as copyright and privacy. As AI technology continues to evolve, its application in marketing will become even more advanced, enabling brands to deliver personalized and relevant experiences to their target audience.

Voice Search Optimization 

With the increasing prevalence of voice-enabled devices and virtual assistants, voice search optimization has become an important aspect of SEO strategies. Marketers are optimizing their content to align with conversational queries and natural language patterns, anticipating the rise of voice-driven interactions. Long-tail keywords, local search intent, and featured snippets are becoming essential for ranking in voice search results. Brands also leverage voice technology to create interactive experiences, such as voice-activated apps, to engage with consumers in new ways. As voice technology continues to mature, optimizing for voice search will be essential for brands looking to stay at the forefront of trends and connect with their audience seamlessly.

 

These trends present challenges and opportunities for brands to innovate and connect with their audience meaningfully. At Noisy Trumpet, we take pride in staying ahead of the curve, sharing our expertise, and embracing new advancements. With our experience in working with these trends daily, we understand the best ways to utilize them effectively. If your company needs held navigating the evolving marketing landscape, contact us today.

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Advertising Industry Trends

Top 3 Advertising Trends Featured in the 2024 Super Bowl Ads

The Super Bowl goes beyond simple sports fandom, captivating not only enthusiasts but also advertisers eager to make a lasting impression. Reflecting on Super Bowl 2024, we observed groundbreaking trends that reshaped the advertising landscape. Let’s explore a few standout moments of this year’s Super Bowl season, which showcased not just significant celebrity appearances but also nostalgic references and technological advancements.

  1. Nostalgia

Nostalgia possesses a remarkable ability to evoke deep emotions and foster connections with audiences. Advertisers leveraged this sentiment during the 2024 Super Bowl by tapping into cherished memories over the years. Budweiser’s “Old School Delivery” commercial embodied nostalgia and rekindled its brand identity by reintroducing beloved icons like the Clydesdale horses and loyal dog, weaving themes of community and resilience amidst a snowy backdrop and power outage. Likewise, Volkswagen commemorated 75 years since its U.S. debut with a sentimental advertisement featuring iconic imagery such as the VW Minibus and subtle references to its acclaimed “The Force” Super Bowl ad, alongside a sneak peek of the upcoming electric ID. Buzz minivan. These ads capture the impact nostalgia has in advertising, effectively reestablishing brands’ connections with audiences while celebrating their storied histories.

  1. Celebrity Appearances

Year after year, Super Bowl commercials feature renowned celebrities as part of their advertisement strategy. Brands consistently seek to elevate their ads by enlisting recognizable figures, and this year was no exception. From Beyoncé endorsing Verizon to Michael Cera promoting CeraVe, and a star-studded Dunkin’ Donuts ad featuring Ben Affleck, Jennifer Lopez, Jack Harlow, Matt Damon, and Tom Brady, the 2024 Super Bowl ads showcased a diverse lineup of well-known personalities. This focus on notable celebrities emphasizes the significance of influencer marketing, highlighting its pivotal role in enhancing brand visibility and credibility.

  1. AI Marketing

In the data-driven realm of contemporary marketing, AI has emerged as a pivotal tool for brands striving to achieve precise audience engagement. The 2024 Super Bowl exemplified this change of direction, with commercials seamlessly integrating AI to redefine interaction. Microsoft’s ad showcased Copilot from Windows 11, playfully suggesting AI’s potential to supplant artists. Google’s Pixel 8 commercial spotlighted Guided Frame, an AI-powered accessibility feature, featuring director Adam Morse and a poignant voice-over by Stevie Wonder. CrowdStrike’s cybersecurity ad, set in the Old West, depicted AI’s swift role in neutralizing cyber threats. These commercials underscored AI’s multifaceted impact, spanning creativity, accessibility, and cybersecurity, predicting a new era in advertising innovation.

 

At Noisy Trumpet, we anticipate and embrace the latest trends in digital marketing and advertising.. If you’re ready to elevate your brand’s online presence, please contact us. Let’s work together to craft campaigns that leave a lasting impact!

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Blog Industry Trends Web

What you need to know about GA4

In digital marketing, tracking website traffic is imperative. Google Analytics is the tool used to track and measure this data. Giving you insight into what people are doing on your site and how you can improve transactions with their time spent. Google Analytics is now transitioning to GA4, the newest version of Google Analytics  – which completely reimagines data collection and analysis, combining all of Universal Analytics strengths with brand-new features created to take advantage of the opportunities provided by big data and machine learning.

On July 1, 2023, all standard Universal Analytics properties will stop collecting website data. From that date on, website traffic will be recorded only in the new GA4 tool. Now is the time to make sure you are set up on GA4!

What is Google Analytics 4?

Google Analytics 4 replaces Google Analytics with a new class of property that offers different reports from those you’re used to seeing in Universal Analytics properties. Google Analytics 4 allows you to track traffic and user engagement across all of your websites and apps. This documentation offers implementation guidelines and reference materials targeted at developers.

What is the difference between GA4 and Universal Analytics?

Universal Analytics was built on the idea of measuring user sessions on your website, while the new GA4 is built with an entirely different architecture aimed at measuring engagement events [how people interact with your website when they are there]. Engagement events can be defined by page views, clicks, form submissions, and even custom events you’re able to set up for any user activity on your site. For example, if XX is an important action to know whether a user is absorbing the information on your website, you can set up an event to track XYZ.

What is new about GA4

The implications this architectural change has on tracking are vast and significant. GA4 is much more data-capable than Universal Analytics. GA4 can provide significantly more information about what users are doing on your website or app and can be used to track a variety of different actions, in addition to simply web traffic.

The tracking of users across platforms and devices is one of GA4’s most efficient features. This enables you to obtain a thorough understanding of how customers engage with your brand whether they are using your website, your mobile app, or both.

A GA4 property can pull in data from more than one source, unifying data from your different domains and mobile applications into one view to better understand the customer journey. For mobile app developers, this allows an easy merge of IOS and Android mobile app analytics.

GA 4 also uses event-based data instead of session-based and includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.

This is enabled through the use of “data streams,” which are essentially different “views” of your data based on specific criteria you’ve set up. You could, for instance, make a stream for all web traffic, one for all app traffic, or one for all traffic coming from a specific acquisition source.

Other new measurable metrics features available:

  • Active Users — Number of users that have been active in a 28-day period
  • Engaged Sessions — Number of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 views
  • Engagement Rate — Percentage of total sessions that were engaged sessions
  • Average Engagement Time — Calculated summation of user engagement durations per active user
  • Event Count — Count of triggered events or hits

How Google Analytics 4 Will Affect You

If you are not set up with GA4 after July 1, 2023, you will no longer be able to view your current website data.  It is important to transition your account to GA4 NOW to ensure there won’t be a blackout period in tracking from switching platforms. Noisy Trumpet has already transitioned overall current clients GA4. If you are not a current client, we are here to help!

Historical data collected through Universal Analytics will no longer be viewable after July 1, 2024. Should you like to view and access that historical data, we are also able to export the information to ensure it is collected and secured. From there, we can set up custom reporting dashboards you can reference down the road.

Conclusion

Overall, the Noisy Trumpet team has successfully migrated all of our client’s Google Analytics accounts to GA4, and is now in the process of exporting and preserving all of the previous data and analytics from Google Analytics. If you have any questions or want to learn more about GA4 migration and exporting past analytics data, contact us today, and our team will be happy to assist.

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Blog Industry Trends Noisy Trumpet Social Media

Micro-Influencers Take Over The Marketing World

Influencer campaigns have been trending for years in the marketing world. Recently, over 50% of marketers who invest in influencer marketing prefer to work with micro-influencers. Despite their relatively small audience size, studies have shown that micro-influencers consistently generate higher levels of engagement and traffic across various platforms compared to a majority of highly followed influencers. This could be attributed to the fact that although they are a public figure, they offer a more relatable connection with their followers.

It can be a challenge deciding what kind of influencer is best to partner with for your business which is why we’ve come up with a few key reasons micro-influencers could be the right fit for your marketing strategy.

What is a Micro-Influencer?

A micro-influencer has an active social presence and loyal following somewhere between 1,000-100,000 followers. Their role in the influencer world is that of a public figure and a smaller-scale, relatable individual that peak’s their audiences’ interest. Micro-influencers tend to be individuals who decide to make a living out of brand deals and digital promotion. Typically, their content concentrates on a specific topic, passion, or niche, positioning them as experts in their respective fields. About 47% of all creators are micro-influencers and generate up to 60% more engagement than macro-influencers. Whether a tech blogger or a traveling foodie, micro-influencers can tap into any industry and make a living out of it.

How Micro-Influencers Benefit You

Cost Effectiveness 

Because micro-influencers have a smaller following and overall audience reach on their social platforms, they charge less than a celebrity or macro-influencer. This not only saves money, but also allows your brand to hire several micro-influencers with their own unique following to showcase across multiple audiences what you have to offer. Working with multiple creators who have unique audiences ultimately helps to expand the company/brand’s reach.

Authenticity and Passion for Your Brand

Prominent influencers regularly promote a variety of brands and products – it’s difficult to trust whether their opinions are true. Micro-influencers tend to be more selective in their brand deals depending on their niche and what their tight-knit audience would be interested in. Micro-influencers have a reputation for being more authentic than larger-scale influencers. This is partly because they are engaged and present themselves as genuine people on social media. Because of their high engagement rate with followers, they tend to trust micro-influencers more in terms of recommendations and promotions.

Niche market

Most micro-influencers represent a niche market and are experts in their field. For example, followers may go to a micro-influencer for their expertise in thrift and vintage finds. A brand such as ThreadUp, an online thrift store, could then hire a micro-influencer to promote their line of clothing, knowing the influencer’s audience will trust their content related to this topic

This gives brands a higher chance of targeting the right audience since most likely their followers have a shared interest.

More consistent engagement rate

Despite what some may think, micro-influencers experience some of the highest engagement rates compared to other types of influencers out there. Although they are public figures on social media, they are also perceived as regular people. Unlike celebrities and mega-influencers, micro-influencers have more time to devote to responding to their followers and results in a consistent engagement rate.

Conclusion 

Overall, micro-influencers have proven to be a popular choice among marketers. As influencer marketing continues to grow and evolve, micro-influencers are expected to remain a crucial part of successful digital marketing strategies. If you have any questions or want to learn more about micro-influencers and the benefit they can provide for your business, contact us today and our team will be happy to assist.

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Blog Industry Trends Web

Modern WordPress Development & The Benefit to our Clients

Our agency routinely manages and builds WordPress websites with the latest developer tools and platforms in mind. We recognize the challenges developers and designers face, which is why we aim to create websites that are both contemporary and user-friendly. Many WordPress themes remain out-of-date, with some being more than a decade old. These versions cannot deliver the functionality we strive to provide our clients and is why our team went in search of the perfect solution – a user-friendly interface with a modern appearance.

WordPress Can Be A Challenge for Developers

We tested numerous new methods to enhance the overall experience for the client, user, and developer. We experimented with developing custom themes using PHP and used the headless approach with Gatsby, but these methods did not fulfill our requirements. We faced several pain points like poor performance, long build times, difficulties previewing content, and compatibility issues with tools like E-Commerce and CRMs.

Our Solution

Our research found that the Faust JS – Headless WordPress Framework works best for both developers and publishers. This structure allows WordPress to act as the same CMS (Content Management System) the client is familiar with and gives the front-end (what a user sees) a modern appearance. This was the most effective way to use a Next JS application without sacrificing the benefits of the WordPress software.

The Benefits

Unmatched Website Performance and Increased Conversions. Generally, a web page should load as quickly as possible. According to skilled.co, 47% of customers expect a webpage to load in 2 seconds or less, and AI healthcare software company mPulse Mobile found that pages that loaded in 2.4 seconds had a 1.9% conversion rate. At 3.3 seconds, the conversion rate was 1.5%. At 4.2 seconds, the conversion rate was less than 1%, and at 5.7+ seconds, the conversion rate was 0.6%.

Improved Developer Experience. Developer preview links allow our development team to work on features and bugs independently of the production code base. This grants clients access to preview functionality, test the application, and make content revisions without updating the production website. These modern tools allow our development team to deliver changes faster and with higher build quality.

Content Edits Made Easy. The CMS that clients know and love remains unchanged in regard to content editing, with lessened dependence on third-party plugins for functionality. Plug-ins on the WordPress backend are decoupled from front-end code, allowing websites to be resilient when plugins are outdated, improving the user experience.

 

 

The Results Speak for Themselves.

The following sites were built with our new tech stack and shared code.

With this new formula, it will improve site load time, so you’ll never sacrifice the build quality or overall performance.

 

 

Some Things to Remember About WordPress Development

WordPress Development is a challenging task. At Noisy Trumpet, our development team is well-versed in the latest tools and technologies to provide you with a customized solution. We help clients select suitable CMS, implement custom features, and ensure your website meets industry standards for performance and security. Additionally, we offer ongoing support and maintenance to keep our clients’ websites up-to-date and running smoothly.

Your website is in good hands, working with our team of professionals! Contact us today to learn how our team can help your business stand out online.

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Advertising Blog Industry Trends

Top 3 Advertising Trends Spotted in 2023 Super Bowl Ads

The Super Bowl is not only the biggest game in American football, but it’s also one of the biggest events for advertisers to showcase their latest products and services to a massive audience. Each year, brands compete to create the most memorable and talked-about commercials, or Super Bowl ad of the night, and Super Bowl 2023 was no exception. This year, we saw a wide range of ads that were transparent in their intentions, brands teaming up to create cooperative ads, and the ever-popular throwbacks. In this blog, we’ll take a closer look at the trends that emerged from this year’s Super Bowl commercials and what they tell us about the state of advertising in 2023.

 

  • Brand Transparency

One of the notable trends in this year’s Super Bowl ads was transparency. Many companies, such as T-Mobile and Pepsi, made a conscious effort to let their viewers know that their intention was to sell to them. This approach of being upfront about their motives conveyed a sense of trust and honesty, letting the audience know that the companies were not trying to trick or deceive them in any way. This shift towards transparency in advertising was a fresh and intriguing development, showing a departure from the traditional tactics of trying to sneakily persuade consumers to buy their products. The trend towards transparency in advertising appeals to a growing desire among consumers for more honesty and authenticity in advertising.

 

  • Cooperative Advertising

Another popular strategy in this year’s Super Bowl commercials was cooperative advertising, a strategy in which multiple brands work together to form a mutually beneficial promotion. For example, Netflix collaborated with both General Motors and Michelob ULTRA for separate ads, and Molson Coors joined forces with DraftKings. When the right partners come together, the results can be highly effective, as the combined resources and brand recognition of the companies involved can help to amplify the impact of the commercial. Not only can it help to reduce costs, but it also allows brands to tap into each other’s customer base and reach new markets. This trend towards co-advertising is a smart move for brands looking to maximize the return on their advertising investment and create a more memorable ad campaign that resonates with their target audience.

 

  • Movie and TV Show Throwbacks

The trend of recreating beloved movies and TV shows has been a popular theme in recent years’ Super Bowl advertisements. This trend continues to captivate audiences and evoke a sense of nostalgia, making them feel happy with reminders of simpler times. This year, we saw the return of popular classics such as “Clueless” and “Grease,” with Rakuten and T-Mobile respectively recreating iconic scenes and songs from these movies. The use of these well-known characters and scenes added a layer of humor and familiarity to the ads, making them stand out among the rest. The trend of recreating iconic movies and TV shows in advertisements shows that while advertising trends may change, the timeless appeal of nostalgia remains constant.

 

In conclusion, the 2023 Super Bowl advertisements were proof of the ever-evolving world of the advertising industry. While some trends, such as brand transparency and cooperative advertising, were new, others, such as nostalgia, remain just as prevalent as in previous years. These trends reflect the changing landscape of advertising and the evolving needs of consumers, as well as the timeless appeals that remain popular year after year. Look back on our 5 trends to embrace in 2023 and see how they align with the Super Bows Ads this year!

What was your favorite Super Bowl ad this year?

As a company that is always at the forefront of digital marketing trends, Noisy Trumpet was excited to see these developments. If you or your business needs help navigating digital media, don’t hesitate to reach out to us!

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Blog Industry Trends Web

Do You Need a Campaign Landing Page?

A campaign landing page is a standalone web page created specifically for the purpose of a marketing or advertising campaign. It is designed to keep the visitor’s attention and drive them to take a specific action, such as making a purchase or filling out a form for more information. 

What’s the difference between a campaign landing page and using my homepage?

Unlike a homepage, which is intended to provide an overview of your company or organization to all your site’s visitors, a campaign landing page is intended only for the target audience of your marketing or advertising campaign. 

Why should you use a campaign landing page?

  1.   To provide a clear call to action: The primary purpose of a landing page is to convert visitors into leads or customers. An effective landing page will have a clear and compelling call to action, such as “Sign up for our newsletter” or “Buy now”.
  2.     To capture leads: A campaign landing page can be used to capture the contact information of visitors who are interested in your product or service. This can be done through a form on the page, which allows you to add the lead to your email list or contact database.
  3.     To track the effectiveness of your campaign: a campaign landing page allows you to track the success of your marketing efforts. By analyzing the traffic and conversion rates of your landing page, you can determine which campaigns are most successful and allocate your resources accordingly. 
  4.     To establish credibility: a landing page gives you the opportunity to showcase your product or service and build credibility with your target audience. By including customer testimonials, detailed product descriptions, and trust badges, you can establish trust and credibility for your visitors. 
  5. To expand Google SEO Advantages: landing pages provide a natural boost for on-page SEO as well as overall site SEO. We typically see a 1 + 1 = 3 effect where the paid search term and the organic landing page help boost the overall visibility of the target message.

What are some of the best practices for a landing page?

Take a look at this landing page our team developed for San Antonio Botanical Gardens for a great example of an engaging landing page that tells a story while also providing a clear call-to-action above the fold.  The call-to-action is repeated as the visitor moves further down the page, reinforcing the action you want the visitor to take. Finally, the imagery and messaging on this page is also used on other pieces of marketing such as direct mail, email and social media to create a cohesive cross-channel campaign.

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Blog Industry Trends

A Look Forward: Five Marketing Trends to Embrace in 2023

As we enter 2023, it’s important for marketers to stay up-to-date on the latest trends to effectively reach and engage with their audiences. Innovation is a core value at Noisy Trumpet and we pride ourselves in staying on top of trends, sharing expertise, and being receptive to new advances. Here are some of the top marketing trends to watch this year:

Short-Form Videos 

Video is expected to continue its dominance as a digital marketing medium with more businesses leveraging platforms such as TikTok, Instagram and YouTube, to reach their audience. Short-form videos are particularly successful as they enable more content to be produced in less time and can get their point across without requiring a long attention span.

Marketers are surely taking notice of the sky-rocketing impact short-form videos are making as they have rapidly begun to implement them into their strategy. According to Brightcove, studies prove that businesses who are using them have had 1200% more engagement on social media and a 41% increase in website traffic than those that don’t.

Influencer Marketing 

It’s no secret that influencer marketing is on the rise as it has expanded to a powerful $16.4 billion dollar industry in 2022, and it won’t stop there. Collaboration between brands and influencers drives tremendous growth and results due to their extensive following and the trust they have built within their community that generates more response to content they put out for the brand. 

In the coming year, it is expected that micro-influencers will become increasingly popular as well. Because micro-influencers have a smaller following than those who are more large-scale, it is more cost-effective and will produce greater impact per impression made. Overall, influencer marketing is an incredibly effective strategy for reaching a specific audience, heightening brand awareness, and attracting customers.

User Generated Content (UGC)

One trend we expect to see continue to grow is the use of user-generated content in marketing campaigns. User-generated content, or UGC, is a type of content created and shared by consumers, rather than being produced by a brand or business. This can include things like social media posts, reviews, blog posts, and more.

This is highly effective because it is authentic and credible. Consumers trust other consumers more than they trust brands, so content creation that comes from real people is more likely to be believed and trusted. UGC helps spread the message of a brand or business to a wider audience, without the need for expensive advertising. This can be especially powerful for small businesses that may not have the resources to create large-scale marketing campaigns. 

Artificial Intelligence and Machine Learning

Artificial intelligence and machine learning are set to transform the way marketers work. These technologies can be used for tasks such as analyzing customer data, predicting customer behavior, website development and automating marketing processes. Additionally, by evaluating the efficacy of various marketing channels, such as email campaigns, social media ads, or search engine ads, AI and ML can be utilized to optimize marketing efforts.

They are becoming increasingly important in the marketing field due to their ability to help organizations evaluate vast amounts of data and make more informed conclusions about their marketing strategies.

Decrease in Twitter Usage

Twitter has long been a force for marketing with its capacity to promote products and services, engage with customers, and share updates for businesses on a wide scale. However, this has drastically changed ever since magnate and investor, Elon Musk, purchased Twitter on October 27, 2022. 

Upon eliminating its Trust and Safety Council, unbanning high-profile extremist accounts, and Musk putting out inappropriate jokes and remarks himself, Twitter has lost a substantial number of advertisers and revenue. Businesses are now questioning their brand’s safety on the platform and don’t want to associate with the behavior and events taking place. Considering this, we can certainly expect to see a decline in the use of Twitter for marketing, and social media management in general. 

If you’re unsure how to navigate the rapidly evolving social media environment, our team can assist you in determining which channels are best for your industry.

Overall, 2023 is shaping up to be an exciting year for marketers, with new technologies and strategies constantly emerging. By staying on top of the latest trends, businesses can ensure they’re positioned to succeed in an increasingly competitive landscape. If your company has any questions regarding the tactics discussed, please reach out and our team will be happy to assist!

Categories
Advertising Blog Industry Trends Noisy Trumpet

Overlooked Content Marketing Strategies

Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s attention, try using one of the underutilized marketing tactics below:

  1. Google Business Profile

Google is the world’s most-visited website. It’s the place to showcase the best your business has to offer. Google Business profiles should be optimized to ensure you’re connecting with the appropriate audience that is searching for products, services, or businesses like yours on Google Search and Maps. Creating custom content, encouraging and responding to reviews, and keeping business information up to date, will help you get discovered on Google. 

  1. Micro-Influencers

Influencer marketing is great for creating brand awareness. Enlisting the help of micro-influencers can help organizations reach hyper-localized, niche audiences. They often have less than 10K followers but tend to have higher engagement rates and more targeted audiences. Our team already has unique relationships with a host of micro-influencers around Texas. We can help match you with those who will best fit your organization’s needs!

  1. Online Forums

Online forums allow users to ask and answer questions about various topics. These include Reddit, Facebook Groups, and LinkedIn Groups, among others. The goal when using these platforms is to find a niche group of people asking questions and searching for information about your product, service, or industry. Your marketing team can use their expertise to answer queries and recommend your company. This is a great way to connect with your audience and highlight your product or service.

  1. Keyword Research

Where do consumers go to find information online? Most go straight to Google. Ensuring your website and Google Ads include important keywords and phrases that your target audience might be searching for will help lead potential customers to your organization. Being in the right place at the right time pays off!

  1. Interviews with Thought Leaders

Establishing credibility is essential to building trust between your organization and your audience. Partnering with a thought leader in your industry for a blog, podcast, or social takeover to promote your brand can help expand your network, diversify your content, and connect you with a different audience. 

While sticking to dependable marketing tactics will provide good results, going the extra mile to reach your target audience will help your organization grow to its full potential. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media and Digital Marketing Specialists ready to drive measurable results. Contact us today!

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Blog Industry Trends Noisy Trumpet Public Relations

Why PR Industry Awards Matter

Noisy Trumpet’s work has been recognized amongst the best in the country following our recent nomination at this year’s Ragan PR Daily Awards in New York City. Our digital media, public relations, and traditional media campaign for the San Antonio Botanical Garden’s new holiday exhibition, ‘Lightscape,’ received an honorable mention in the “Multi-Media Campaign” category. Part of the team traveled to the ‘Big Apple’ in May to personally accept the award.  The etched glass plaque is now proudly displayed in our San Antonio office alongside other national, regional, and local accolades. 

Industry awards are more than just trophies to line the wall of a workplace. They are symbols of excellence and effort.  These awards don’t just magically appear.  To be considered, award opportunities must be properly vetted, and applications must be filled out in great detail. This is something we encourage all clients to pursue. The time and resources for each submission yield extraordinary benefits both externally and internally.

Business awards can galvanize the people who worked so hard to create the project or campaign worthy of a submission. The recognition can boost staff morale and increase credibility in the industry. In addition, award opportunities demonstrate management’s commitment to not only the quality work we provide to all our clients, but also how much they value employees. 

Awards can also increase your bottom line regardless of taking home the top prize.  Just being a finalist can add credibility.  The nomination by an esteemed third party is a valuable endorsement. That recognition also increases brand awareness and visibility.  Industry awards can be included in agency marketing efforts to set you apart from competition.

As the saying goes, “you can’t win if you don’t play.”  Finding and applying for industry awards can be time-consuming but are worth the effort. Noisy Trumpet’s public relations team identifies and submits applications on behalf of our busy clients.  If you are interested in increasing your recognition, contact us today!