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Blog Noisy Trumpet

Noisy Trumpet Communications: More Than Just Digital & PR

In 2024, Noisy Trumpet is taking a step forward by redefining and expanding our scope of services to meet our clients’ ever evolving needs. Our firm has grown tremendously over the past five years, leading to a natural progression for the agency to rebrand itself as Noisy Trumpet Communications. 

The transformation is not just a change in name, but a strategic move to provide our clients with a broader spectrum of services that cater to the growing needs of businesses and organizations in the modern communications landscape. 

Noisy Trumpet will officially broaden its portfolio of services to now include traditional advertising, creative development and branding alongside our current service offerings of digital marketing, public relations, web and UX design, and social media management.

“This was a natural business progression for the agency. With our rapid growth over the past five years and compelling client successes driving the need for expanded services, the time was right to add traditional media, creative and branding services to our mix of client offerings,” stated Fran Yanity, CEO/Founder. “We expanded our office space footprint over a year ago, nearly doubling in size. With the growing staff and increasing diversity of clients with broad marketing needs, it made sense for our name to reflect the work we were already doing,” finished Yanity.

To learn more about Noisy Trumpet Communications and how we can help your company, please visit us at www.noisytrumpet.com or follow us on Instagram, Facebook, X, TikTok & LinkedIn.

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Advertising Blog Noisy Trumpet

Why UX Design Should be a Priority in Digital Marketing

What Is UX Design? 

UX stands for “user experience” and is defined as a user’s journey when interacting with a product or service. UX design is the process of designing a product or service (often a website) with the user’s experience and needs in mind. 

It may seem that UX design only applies to the creation of a website but the reality is that a digital marketing campaign can be impacted by the success or failure of a user’s overall experience with the product or service’s website. A Google Search or Meta ad may be perfectly designed and targeted, but if the user lands on a poorly designed website after clicking on the ad, they’re not likely to convert. 

How UX Design and Digital Marketing Intersect 

During the digital marketing sales funnel, digital advertising serves as the “lead generation” tool, generating awareness through content marketing, SEO, social media, paid advertising and public relations. The goal of digital marketing is to direct the leads garnered from the campaign to a client’s website and generate conversions in the form of website traffic, contact form submissions, adds to cart, and sales. If users spend less than 1 minute on the landing page, the functionality of the site might be to blame. This is where the importance of proper UX research and design comes into play. 

To improve the number of website conversions, a UX designer may conduct a survey to gather information directly from the users about their experience on the site and it’s accessibility. UX research can also evaluate the site for accessibility among the visually impaired, mobile responsiveness, and how easily the site is to navigate across devices, funnel pathways and consistency in branding. Based upon their research, the UX designer would then revise the site or landing page design to address any issues found that negatively impact the user experience and may impede their path to the desired conversion action. 

Solutions could include:

  • Reducing the number of fields within a form to reduce time spent typing information 
  • Easy to navigate website navigation
  • Implementing Apple Pay or quick transaction methods
  • Strong CTAs within buttons
  • Easy to navigate mobile designs – buttons are located in places the thumb can reach when holding a mobile device
  • Lead gen forms located above the fold
  • And so much more! 

Thoughtful UX Design improves digital marketing campaign performance and conversions!

The Importance of Refinement and Optimization

Enhancing a customer’s journey leads to a positive impact on conversion rates and a greater likelihood of returning customers. As marketing continues to evolve, it is essential to continually evaluate your existing landing page or website for refinement opportunities and optimizations. This could include analyzing the bounce rate and abandonment rate during each digital campaign. 

At Noisy Trumpet, we look holistically at each campaign to ensure that all necessary recommendations are made to improve performance and ensure that your advertising dollars are never wasted. Our team specializes in all areas of digital advertising and website design & development and is ready to help take your campaign to the next level. 

Visit our website to learn more about UX Design and Noisy Trumpet’s digital advertising capabilities. 

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Blog Noisy Trumpet

From Recognition to Results: Noisy Trumpet’s Award-Winning Successes in July

It was a busy July for Noisy Trumpet as our agency received several awards and recognition for our exceptional client work! These awards not only highlight our expertise in marketing, but also showcase the outcomes we generate for our nonprofit clients and how we help them achieve their goals. 

Awards

Noisy Trumpet has had the honor of receiving five awards, highlighting our clients’ impactful work in the community. We are proud of our team and their role in helping them achieve the following results:

DotComm Awards Gold Winner 2023 – Caverns of Sonora (Website – Travel)

Our approach to web design and user experience has earned us recognition in the Website Travel category for Caverns of Sonora. The Caverns of Sonora are recognized worldwide for being one of the most beautiful and unique cave systems. 

Our web team helped present details for visitors in a user-friendly manner and drive traffic to the spring break landing page. The new website features a ticket purchasing section, lodging options, activities, and user testimonials. By using HTML5 and CSS, the site provides accessibility and SEO optimization. 

DotComm Awards Honorable Mention 2023 – Texas HoldEm (Website Creativity – Website Design)

Texas Hold ‘Em San Antonio organizes charitable poker tournaments each year to support fundraising efforts for several local nonprofits. 

The headless WordPress stack has enhanced the website’s appearance and performance, in order to drive event ticket sales. In addition to this, our team also added new content to the website to educate site visitors and boosted SEO rankings. 

Nonprofit Communication Awards – TEXAS YES (Diversity, Equity, and Inclusion Communications)

TEXAS YES is an educational nonprofit committed to boosting educational equality across Texas through programs such as Box of Dreams. This award category honors efforts that work towards diversity, equity, and inclusion, among staff and communities. 

We helped spread the word about the Box of Dreams initiative using social media, print, broadcast, and digital ads. 

Nonprofit Communication Awards – Blue Cares (Community-Nonprofit Partnership)

The Nonprofit Communication Award for Community-Nonprofit Partnership is presented to nonprofits that create an impact by collaborating with their community, through either fundraising efforts or local partnerships, aimed at driving change. Noisy Trumpet played a pivotal role in assisting Blue Cares in achieving this objective and reinforcing their mission. 

Blue Cares, the community outreach arm of the San Antonio Police Officers Association, identified community gaps in providing essential supplies to the homeless and at-risk during duty. Noisy Trumpet created a media-focused strategy for their “We Care Kits” campaign, showcasing SAPD’s local impact in the city.

DotComm Awards Honorable Mention 2023 – God’s Dogs Rescue (Website – Nonprofit)

The website we designed for Our work on the God’s Dogs Rescue website created a visually appealing platform that features an updated brand look to helps promote their mission to rescue and foster pets in San Antonio, drive donations, and help them find “furever” homes. 

Utilizing the headless WordPress stack, it’s allowed us to not only enhance website design creative but also optimize performance. By rewriting copy for clarity and SEO, we’ve created better user experiences while generating better search engine rankings. 

Web Marketing Association’s Non-Profit Standard of Excellence 2023 – Puppy Food Bank

The website we designed and built for Puppy Food Bank, recently won the Non-Profit Standard of Excellence 2023 Award by the Web Marketing Association. Since 1997, the judges for the WebAward competition have held themselves to a high standard when reviewing website developments.

Puppy Food Bank is an online pet food bank that helps provide quality food to local pet rescues in San Antonio, Austin, Corpus Christi, Dallas, and Fort Worth. Our team has helped increase their efforts by putting together impactful fundraisers such as their Puppy Love Charity Auction, Pledge Month, and Puppy Yoga! We also designed the Puppy Food Bank website to be user-friendly and help boost SEO rankings.

We’re proud of the impact we’ve made through these award-winning initiatives. Our team continues to keep delivering results for our clients. 

If your business or nonprofit is interested in learning more about the services we offer, contact us today and our team will be happy to assist!

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Blog Public Relations

Marketing vs PR: Similarities, Differences, and How They Work Together

When it comes to promoting a company or brand, two departments play specific, yet interconnected roles – marketing and public relations (PR). While both contribute to the overall success of a business, they have different focuses and objectives. 

Marketing primarily focuses on selling products or services and using various techniques to attract customers and increase sales. On the other hand, PR is centered around maintaining a positive reputation for the company as a whole and raising awareness of a brand and its initiatives. This helps target audiences understand what a client does through storytelling as well as building strong relationships with key stakeholders. In this blog, we’ll dive into the main differences between these two departments, their daily activities, goals, and much more.

Daily Activities 

PR professionals invest time into learning about a brand and what makes them unique. In order to achieve their goals, the team develops positive stories about the company while building relationships with media it would resonate with. In addition to defining company messaging, PR professionals also handle crisis communications and secure opportunities to establish the brand as thought leaders in their respective industries.

On the other hand, marketing professionals spend their time planning campaign launches, creating and strategizing on marketing tactics while conducting client research to achieve goals across platforms (social, web, digital ads, etc.). 

Audience 

The PR department tailors its communication efforts to different audiences based on the company’s specific needs and is based on public perception. This includes engaging with media outlets, influencers, and the general public through several tactics such as press releases and news articles. In contrast, marketing primarily focuses on reaching and engaging with customers and prospects to achieve specific goals such as donations or sales, and targets an individual rather than a group of people. 

Goals

The PR department’s goal is to create a positive image for the company, build strong relationships with stakeholders, and manage the company’s reputation. Marketing focuses on attracting and keeping new/current clients while accomplishing particular objectives for the client such as fundraising or sales. 

Metrics of Success

PR professionals determine success by measuring positive engagement, public interest, and total press coverage in relevant publications. Marketing teams, however, measure success by evaluating whether the marketed product or service met its sales goals, analyzing the return on investment (ROI) from marketing campaigns, and tracking increases in customer engagement and brand awareness. 

How Marketing and PR Work Together

The success of one department relies on the success of the other. For instance, if the marketing team faces challenges in increasing sales, it could be attributed to a lack of brand awareness. Companies need to align both their marketing and PR strategies to optimize their efforts and build positive relationships with their target audience.

Conclusion

Both marketing and PR play distinct but complementary roles in a company’s overall success. Understanding the differences and aligning these strategies can help companies achieve their goals and create positive brand experiences.

If your company has any inquiries about the potential benefits that marketing and public relations can offer to your business, we invite you to contact us. Our Noisy Trumpet team will be happy to assist! 

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Blog Noisy Trumpet

Leveraging Ethical AI for Effective Marketing Strategies

In today’s digitally-driven world, marketing and advertising have become more sophisticated and complex than ever, especially with Artificial Intelligence (AI). AI is a groundbreaking technology that has revolutionized various industries, including marketing and advertising. However, it is crucial to emphasize that AI’s potential lies not only in its capabilities but also in its ethical implementation. 

What is Artificial Intelligence:

Artificial Intelligence is the advancement of computer systems capable of carrying out tasks that would typically require human intelligence to accomplish. It involves creating algorithms and models that can process and analyze large amounts of data to recognize patterns, make predictions, and take actions based on those predictions.

What Artificial Intelligence is NOT:

Artificial Intelligence is not a replacement for humans. Although AI systems help execute specific tasks with remarkable efficiency, they are deficient in the broader cognitive abilities and conscious awareness associated with human intelligence. AI operates based on algorithms, data, and predefined rules, rather than subjective experiences, emotions, and critical thinking. Consequently, AI lacks contextual comprehension and critical decision-making skills essential for successful marketing. For example, blogs, infographics or social media posts are developed based on information available on the internet rather than true creativity or first-hand knowledge of the client and subject matter, resulting in potentially inaccurate or plagiarized content. 

How is AI Beneficial for Marketing?

Customer Segmentation and Targeting

AI empowers marketers by analyzing big data to uncover patterns and gain insights about their audience. Using machine learning algorithms, AI can segment customers based on demographics, behavior, interests, and preferences. Marketers can then create targeted campaigns tailored to specific segments, resulting in increased engagements and conversions.

Google Performance Max

Google Performance Max is an AI-driven advertising solution that uses algorithms to optimize campaign performance in real time. It allows marketers to reach potential customers on multiple platforms such as Search, Display, YouTube, and Discover. By targeting the most relevant audience based on intent and behavior, Performance Max helps maximize ad spend by allocating budgets to high-performing placements and targeting strategies. According to Google’s marketing research team, advertisers who use Performance Max campaigns achieve on average over 18% more conversions at a similar cost per action.

Predictive Analytics

AI-driven predictive analytics allows marketers to make data-driven decisions and anticipate customer behavior. By analyzing historical data, AI algorithms can identify trends, patterns, and correlations that humans might miss. This enables marketers to predict customer preferences, optimize marketing campaigns and allocate resources effectively.

Personalization and Recommendation Engines

AI-driven recommendation engines provide customized product suggestions, content recommendations, and tailored offerings based on individual preferences and browsing history. This high level of personalization improves customer engagement, satisfaction, and conversions leading to stronger brand loyalty and lasting relationships.

Leveraging AI Ethically: 

  • It is imperative to prioritize transparency and accountability in AI development, clearly communicating to customers when AI technologies are being used in marketing campaigns or customer interactions.
  • Regularly assess and mitigate biases in AI algorithms and models to avoid discriminatory targeting or content delivery practices.
  • Implement robust data privacy and security measures to protect individuals’ personal information.
  • Ensure that AI systems are trained on accurate and reliable data to avoid spreading false or misleading information. While humans developing content have the ability to assess whether something is real or not, machines may propagate misinformation if not properly guided and monitored. 
  • Stay updated on evolving ethical standards and best practices in AI marketing and adjust strategies accordingly.

By utilizing AI in an ethical way, marketers can leverage its potential to drive business growth while prioritizing customer satisfaction and privacy. If your business has any questions about how to implement AI into your marketing strategy and would like guidance on best practices, contact us today and our team will be happy to assist!

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Blog Industry Trends Web

What you need to know about GA4

In digital marketing, tracking website traffic is imperative. Google Analytics is the tool used to track and measure this data. Giving you insight into what people are doing on your site and how you can improve transactions with their time spent. Google Analytics is now transitioning to GA4, the newest version of Google Analytics  – which completely reimagines data collection and analysis, combining all of Universal Analytics strengths with brand-new features created to take advantage of the opportunities provided by big data and machine learning.

On July 1, 2023, all standard Universal Analytics properties will stop collecting website data. From that date on, website traffic will be recorded only in the new GA4 tool. Now is the time to make sure you are set up on GA4!

What is Google Analytics 4?

Google Analytics 4 replaces Google Analytics with a new class of property that offers different reports from those you’re used to seeing in Universal Analytics properties. Google Analytics 4 allows you to track traffic and user engagement across all of your websites and apps. This documentation offers implementation guidelines and reference materials targeted at developers.

What is the difference between GA4 and Universal Analytics?

Universal Analytics was built on the idea of measuring user sessions on your website, while the new GA4 is built with an entirely different architecture aimed at measuring engagement events [how people interact with your website when they are there]. Engagement events can be defined by page views, clicks, form submissions, and even custom events you’re able to set up for any user activity on your site. For example, if XX is an important action to know whether a user is absorbing the information on your website, you can set up an event to track XYZ.

What is new about GA4

The implications this architectural change has on tracking are vast and significant. GA4 is much more data-capable than Universal Analytics. GA4 can provide significantly more information about what users are doing on your website or app and can be used to track a variety of different actions, in addition to simply web traffic.

The tracking of users across platforms and devices is one of GA4’s most efficient features. This enables you to obtain a thorough understanding of how customers engage with your brand whether they are using your website, your mobile app, or both.

A GA4 property can pull in data from more than one source, unifying data from your different domains and mobile applications into one view to better understand the customer journey. For mobile app developers, this allows an easy merge of IOS and Android mobile app analytics.

GA 4 also uses event-based data instead of session-based and includes privacy controls such as cookieless measurement, and behavioral and conversion modeling.

This is enabled through the use of “data streams,” which are essentially different “views” of your data based on specific criteria you’ve set up. You could, for instance, make a stream for all web traffic, one for all app traffic, or one for all traffic coming from a specific acquisition source.

Other new measurable metrics features available:

  • Active Users — Number of users that have been active in a 28-day period
  • Engaged Sessions — Number of sessions that lasted longer than 10 seconds, had a conversion event, or had at least 2 views
  • Engagement Rate — Percentage of total sessions that were engaged sessions
  • Average Engagement Time — Calculated summation of user engagement durations per active user
  • Event Count — Count of triggered events or hits

How Google Analytics 4 Will Affect You

If you are not set up with GA4 after July 1, 2023, you will no longer be able to view your current website data.  It is important to transition your account to GA4 NOW to ensure there won’t be a blackout period in tracking from switching platforms. Noisy Trumpet has already transitioned overall current clients GA4. If you are not a current client, we are here to help!

Historical data collected through Universal Analytics will no longer be viewable after July 1, 2024. Should you like to view and access that historical data, we are also able to export the information to ensure it is collected and secured. From there, we can set up custom reporting dashboards you can reference down the road.

Conclusion

Overall, the Noisy Trumpet team has successfully migrated all of our client’s Google Analytics accounts to GA4, and is now in the process of exporting and preserving all of the previous data and analytics from Google Analytics. If you have any questions or want to learn more about GA4 migration and exporting past analytics data, contact us today, and our team will be happy to assist.

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Blog Noisy Trumpet

Agency Increases Nonprofit Donation to Break Record Fundraising Amount

By: Fran Freeland Yanity

I love having a positive impact on society and those around me.

To be able to work in a business environment that shares this belief is a true blessing.

As the nonprofit spring fundraising season comes to a close, I am grateful for being part of the Noisy Trumpet and PM Group family of companies that give so much back to our community.

For the past few months, I have had the honor to serve as chair for JDRF’s “Fund A Cure” efforts in San Antonio helping raise funds to cure, prevent, and treat Type 1 Diabetes (T1D) and its complications. Thanks to the incredible team supporting the effort, the 2023 Promise Ball and Golf Tournament raised over $1.4M with a net of $978,457.92. It was a record-breaking year for fundraising!

Following the successful event weekend, the JDRF Board gathered to review the incredible results. While we were immensely proud of the funds raised, we agreed that reaching $1 million net in research funds would further our mission tremendously – we were so close to breaking the record! Amidst the discussion, my business partner Bob Wills, asked if our companies could donate ANOTHER $25,000, on top of the $160,000 in sponsorships and “Fund A Cure” donations we already committed, so that JDRF could surpass this goal. The suggestion was met with complete awe – the room was blown away and erupted in tears and cheers. No one could remember the last time JDRF South Central Texas had raised over $1M net for research.

Achieving this milestone, however, is not just about a successful fundraising campaign – finding a cure is deeply important to me.

My family history with Type 1 Diabetes (T1D) spans almost 100 years.

Type 1 Diabetes is an autoimmune disease that can run in families with a genetic predisposition to it.

My grandfather, Charles Johnston Freeland, Jr., was diagnosed at the age of 16 in 1931. Even though he received cutting-edge care during The Great Depression at renown hospitals across the country from his home, so much was unknown about the management of this terrible disease. He passed away unexpectedly at the age of 57 in 1972, a big loss for our family.

Since that time, we’ve had a niece diagnosed with T1D, then our daughter, Leighton, was diagnosed on May 16, 2020, at the age of 11.  While my grandfather was diagnosed at the dawn of survivability of this disease, shortly after insulin was discovered, my daughter was diagnosed on the cusp of a cure thanks to JDRF.

Since its founding in 1970, JDRF has dramatically altered the trajectory of this awful disease for millions of people diagnosed with Type 1 Diabetes. From the artificial pancreas to the continuous glucose monitor (CGM), and stem cell research, JDRF has led the way in funding life-changing research.

JDRF is my personal passion project.

I am blessed to work for a group of companies that supports JDRF and is pushing for a cure as much as I am.

 

ABOUT NOISY TRUMPET

Based in San Antonio, Noisy Trumpet is an integrated digital marketing and public relations agency that leverages audience insights to craft messaging and creative that elevate brands as leaders across marketing channels. Founded in 2018, Noisy Trumpet helps clients identify new and relevant opportunities to engage and connect with their target audience through digital marketing and advertising, website development, social media management, and public relations.

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Blog Public Relations

Making a Difference in the Community Through Public Relations

Embarking on a career change is never an easy transition. However when your goals align with your passion, that’s when your move becomes seamless. I became a journalist because I wanted to tell stories, give a voice to those who had none, but most importantly I wanted to make a difference in my community. When deadly flooding struck Wimberly, Texas during Memorial Day in 2015, killing eight people and leaving millions of dollars in damage behind, as a journalist, I knew I had a duty to help those Central Texas residents. From interviewing residents who had lost everything to attending fundraisers, I wanted viewers at home to see what these folks were going through and encourage them to help as well. When you help others who are in need, not only do you feel good as a person, but you can encourage others to do the same.

When I made my career change, the biggest challenge I faced was trying to achieve that same feeling of helping others but on a different scale – public relations. Every media pitch and press release I received from public relations agencies felt more about selling their client to you than about authenticity. However, when I dipped my toes into the public relations industry one of my clients proved that you can be authentic, if you know how to share real-life experiences.

When I was assigned to work with Any Length Retreat, the leading spiritual retreat for treating men’s addiction in Central Texas, I knew right away there were an endless amount of impactful stories to tell. One thing journalism has taught me is that people want to hear stories from real people and they want to feel an experience. When I met Any Length Retreat Founder Robert White, he shared his experience about his own recovery journey and wasn’t afraid to share it with others as well. With willingness to share his story, I was able to book him on a radio show, Inside Austin. The pre-recorded interview consisted of Robert and another guest from Any Length Retreat who was also recovering from addiction. On the day the episode aired, I was informed by Robert that they had a new guest check-in at Any Length Retreat because he heard the interview and wanted to get help. Thinking about it still gives me chills to this day, but it made me realize that just because I left journalism it didn’t mean I was leaving behind my passion for helping others by telling stories. I was still doing it.

If your company or nonprofit organization has amazing stories to tell, but don’t know how to get the word out to the community, contact Noisy Trumpet to work with our experienced public relations team who can turn your stories into impactful changes in the community.

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Blog Industry Trends Noisy Trumpet Social Media

Micro-Influencers Take Over The Marketing World

Influencer campaigns have been trending for years in the marketing world. Recently, over 50% of marketers who invest in influencer marketing prefer to work with micro-influencers. Despite their relatively small audience size, studies have shown that micro-influencers consistently generate higher levels of engagement and traffic across various platforms compared to a majority of highly followed influencers. This could be attributed to the fact that although they are a public figure, they offer a more relatable connection with their followers.

It can be a challenge deciding what kind of influencer is best to partner with for your business which is why we’ve come up with a few key reasons micro-influencers could be the right fit for your marketing strategy.

What is a Micro-Influencer?

A micro-influencer has an active social presence and loyal following somewhere between 1,000-100,000 followers. Their role in the influencer world is that of a public figure and a smaller-scale, relatable individual that peak’s their audiences’ interest. Micro-influencers tend to be individuals who decide to make a living out of brand deals and digital promotion. Typically, their content concentrates on a specific topic, passion, or niche, positioning them as experts in their respective fields. About 47% of all creators are micro-influencers and generate up to 60% more engagement than macro-influencers. Whether a tech blogger or a traveling foodie, micro-influencers can tap into any industry and make a living out of it.

How Micro-Influencers Benefit You

Cost Effectiveness 

Because micro-influencers have a smaller following and overall audience reach on their social platforms, they charge less than a celebrity or macro-influencer. This not only saves money, but also allows your brand to hire several micro-influencers with their own unique following to showcase across multiple audiences what you have to offer. Working with multiple creators who have unique audiences ultimately helps to expand the company/brand’s reach.

Authenticity and Passion for Your Brand

Prominent influencers regularly promote a variety of brands and products – it’s difficult to trust whether their opinions are true. Micro-influencers tend to be more selective in their brand deals depending on their niche and what their tight-knit audience would be interested in. Micro-influencers have a reputation for being more authentic than larger-scale influencers. This is partly because they are engaged and present themselves as genuine people on social media. Because of their high engagement rate with followers, they tend to trust micro-influencers more in terms of recommendations and promotions.

Niche market

Most micro-influencers represent a niche market and are experts in their field. For example, followers may go to a micro-influencer for their expertise in thrift and vintage finds. A brand such as ThreadUp, an online thrift store, could then hire a micro-influencer to promote their line of clothing, knowing the influencer’s audience will trust their content related to this topic

This gives brands a higher chance of targeting the right audience since most likely their followers have a shared interest.

More consistent engagement rate

Despite what some may think, micro-influencers experience some of the highest engagement rates compared to other types of influencers out there. Although they are public figures on social media, they are also perceived as regular people. Unlike celebrities and mega-influencers, micro-influencers have more time to devote to responding to their followers and results in a consistent engagement rate.

Conclusion 

Overall, micro-influencers have proven to be a popular choice among marketers. As influencer marketing continues to grow and evolve, micro-influencers are expected to remain a crucial part of successful digital marketing strategies. If you have any questions or want to learn more about micro-influencers and the benefit they can provide for your business, contact us today and our team will be happy to assist.

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Blog Industry Trends Web

Modern WordPress Development & The Benefit to our Clients

Our agency routinely manages and builds WordPress websites with the latest developer tools and platforms in mind. We recognize the challenges developers and designers face, which is why we aim to create websites that are both contemporary and user-friendly. Many WordPress themes remain out-of-date, with some being more than a decade old. These versions cannot deliver the functionality we strive to provide our clients and is why our team went in search of the perfect solution – a user-friendly interface with a modern appearance.

WordPress Can Be A Challenge for Developers

We tested numerous new methods to enhance the overall experience for the client, user, and developer. We experimented with developing custom themes using PHP and used the headless approach with Gatsby, but these methods did not fulfill our requirements. We faced several pain points like poor performance, long build times, difficulties previewing content, and compatibility issues with tools like E-Commerce and CRMs.

Our Solution

Our research found that the Faust JS – Headless WordPress Framework works best for both developers and publishers. This structure allows WordPress to act as the same CMS (Content Management System) the client is familiar with and gives the front-end (what a user sees) a modern appearance. This was the most effective way to use a Next JS application without sacrificing the benefits of the WordPress software.

The Benefits

Unmatched Website Performance and Increased Conversions. Generally, a web page should load as quickly as possible. According to skilled.co, 47% of customers expect a webpage to load in 2 seconds or less, and AI healthcare software company mPulse Mobile found that pages that loaded in 2.4 seconds had a 1.9% conversion rate. At 3.3 seconds, the conversion rate was 1.5%. At 4.2 seconds, the conversion rate was less than 1%, and at 5.7+ seconds, the conversion rate was 0.6%.

Improved Developer Experience. Developer preview links allow our development team to work on features and bugs independently of the production code base. This grants clients access to preview functionality, test the application, and make content revisions without updating the production website. These modern tools allow our development team to deliver changes faster and with higher build quality.

Content Edits Made Easy. The CMS that clients know and love remains unchanged in regard to content editing, with lessened dependence on third-party plugins for functionality. Plug-ins on the WordPress backend are decoupled from front-end code, allowing websites to be resilient when plugins are outdated, improving the user experience.

 

 

The Results Speak for Themselves.

The following sites were built with our new tech stack and shared code.

With this new formula, it will improve site load time, so you’ll never sacrifice the build quality or overall performance.

 

 

Some Things to Remember About WordPress Development

WordPress Development is a challenging task. At Noisy Trumpet, our development team is well-versed in the latest tools and technologies to provide you with a customized solution. We help clients select suitable CMS, implement custom features, and ensure your website meets industry standards for performance and security. Additionally, we offer ongoing support and maintenance to keep our clients’ websites up-to-date and running smoothly.

Your website is in good hands, working with our team of professionals! Contact us today to learn how our team can help your business stand out online.