Category: Social Media

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10 Marketing Resolutions to Make 2021 a Success

2021 to do list

We’ve said our goodbyes to 2020 and we’re welcoming the new year with high hopes! Now is the perfect time for businesses to set new goals and resolutions that will take them to the next level. To help, Noisy Trumpet has compiled a list of resolutions we recommend you follow to enhance your strengths and maximize results.

  1. Stay up to date with the latest industry trends
    The marketing world changes every day. We recommend reading the latest books/articles published in the field, attending webinars/training, and connecting with fellow industry experts. (Hint: You don’t have to go too far! Hit like on our social pages, or send us a message to chat.)
  2. Embrace the art of delegation
    It’s important to recognize that one person alone can’t, and should not, do everything. Build trust with your team and allow them to use their skills to support you. Delegation is key to a healthy work-life balance.
  3. Maintain consistency
    If you’re planning an event, campaign, or any initiative, make a calendar plan and stick to it. The deadlines you set for yourself will be the key to your success. Working with an agency or partner will help keep you accountable.
  4. Push the boundaries of your PR strategy
    We speak from experience. Noisy Trumpet is always looking for new, exciting thought leadership opportunities for our clients outside of the traditional PR tactics. Taking the risk has always led to amazing results.
  5. Refresh your website design
    Every website should be updated at least every 3-4 years to keep up with the latest website, tech, and SEO trends. If you aren’t sure what areas need improvement, a quick website audit from an expert web team, like our own, can help you gauge the time, cost, and effort needed.
  6. Reevaluate your investment in Pay-Per-Click (PPC) Advertising
    It’s time to ask: Are you reaching the right audience with a Google Search campaign? What’s changed with the keywords and searches people are using? Work with a top-rated Google Ads Partner like Noisy Trumpet if you’re not sure where to start.
  7. Dive into new social media trends
    There’s always something new and fun on social media. Test out as many trends as you can in 2021! Who knows, you could go viral.
  8. Explore new advertising platforms and tools
    There are many avenues to push your message through advertising. Don’t be afraid to try new advertising platforms like CTV, Spotify, Snapchat, and many more, that could better align strategically with your campaigns and goals.
  9. Continue to support each of your team members
    We like to believe our Noisy Trumpet team is proof we are stronger together. Open the lines of communication within and outside your marketing team. When your entire business supports each other and communicates, you will not only work harmoniously but also produce maximum results.
  10. Give back to the community
    Make deeper connections with the community you serve by giving back to the nonprofits that do so much for our city. You’ll find oftentimes your actions are rewarded with well-deserved recognition.

What are your digital marketing resolutions for the new year?

Noisy Trumpet is a San Antonio-based, digital marketing and public relations agency with the skills and expertise to help you not only strategize your resolutions but also keep them. Send us a message to start planning your success.

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Blog Social Media

Tips to Prepare for a Social Media Crisis

social app icons on phone

Brands are given little to no time to prepare for a social media crisis, which has changed traditional crisis management strategies significantly. With its ability to spread news rapidly across a multitude of platforms, it can be difficult to control. Social media can exacerbate the problem at hand, but through proper planning, social listening and effective communication, you can minimize the damage. Whether you’re a large or a small brand, PR News’ Book of Crisis Management offers tips on how your organization can prepare:

1. Monitor owned and non-owned social media

Brands should monitor their owned and non-owned social media daily to allow more time for crisis preparedness. Non-owned social media includes blogs, message boards, forums, and any other platform your company does not own. These are places are often overlooked when battling a social media crisis. It’s best to set up alerts and other listening tools to notify you of any updates, especially when your brand is mentioned beyond the channels you own.

2. Keep an eye on your competitor

Monitoring other brands’ social media channels within your industry can act as a precedent for an impending crisis. This gives your brand the opportunity to see questions and comments from users, which can help you develop the appropriate responses. Observing what worked and didn’t work for them can guide your strategy.

3. Prepare your responses

Create a list of the questions you anticipate receiving and prepare the responses in advance. The midst of a crisis is not the time to be figuring out key messages. Have these responses already approved so that no time is wasted.

4. Halt non-crisis related social media

Once you’ve determined that your brand is in a crisis, the first step is to stop publishing all unrelated content for the duration of the crisis. Carrying on with regularly scheduled content could make your brand seem tone-deaf and insensitive. While this may mean temporarily blacking out your social media, it is necessary until you’re fully prepared
to handle the crisis.

5. Assign roles before the crisis

Establish a crisis management team and ensure that the organization’s mission and values are understood. Assign who monitors social channels, writes the responses, approves the responses, and publishes the responses. It’s also in your best interest to brief senior leaders with statistics and examples on the risks the brand could encounter on social
media.

Keeping track of engagements, mentions, demographics and other key metrics can serve as a guide for your next potential crisis. Looking for a PR team that plans ahead in order to minimize damage? Contact or stay social with us! We’re just one call, like, follow, retweet, and DM away.

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Blog Industry Trends Public Relations Social Media

How to Navigate COVID-19’s Media Shift

The spread of COVID-19 is having a major impact across all industries in San Antonio and across the globe. While we have not experienced a crisis exactly like the coronavirus in recent history, we have persevered through other crises that led to heightened levels of anxiety.

Noisy Trumpet understands the situation companies are in during these unprecedented, uncertain times. The marketplace has changed dramatically and consumer behaviors are evolving. During this crisis, Noisy Trumpet is helping clients navigate the changing marketplace and continue to connect with their target audiences through a variety of digital marketing and PR tactics so that they can continue to thrive despite “the new normal.”

Consumer Behaviors and Media is Shifting; Your Marketing Strategy Should Too

With much of the workforce now working from home, there have been major changes in media consumption habits. People are spending more time on digital channels than ever before. These changes include:

  • A 200% increase in Connected TV (CTV) consumption since March 1st, 2020.
  • 80% of consumers say they consume more content since the outbreak.
  • 60% of consumers who are staying indoors are also watching films, news, and general programming via connected devices.
  • Audiences at home are consuming media at a 60% higher rate.
  • 44% of consumers say they are spending longer time on social media.
  • There has been an 18% increase in total ad call volume compared to March 2019.
  • Email open rates have risen by up to 25% week-on-week in retail.
  • CTV news viewership has increased nearly 50% since the outbreak began.

This change in media consumption presents a unique opportunity to tap into digital marketing and PR tactics while users’ attention is captured. From PR campaigns and content creation to social media and digital advertising, Noisy Trumpet specializes in creating powerful marketing solutions that drive results for our clients. We are monitoring these changing trends to help our clients create a road map to success.

To help your company navigate through these challenging times, below are five tips to incorporate into your marketing strategy in light of  COVID-19.

1. Stay Positive

For many of us, this is a time of unease with the coronavirus and news changing rapidly. It is important to stay positive, not just for your own wellbeing but also for your brand. Brands who continue to be a resource and produce positive content are able to cultivate loyal customers. This crisis will end, and when it does, it is important that consumers see your brand as one that was present and supportive during the difficult times. Be honest and genuine in your communication. Highlight your community presence – more than ever consumers want to purchase from philanthropic companies who are giving back to their communities.

Noisy Trumpet supports the San Antonio Food Bank

2. Keep your Brand Presence

Some companies may feel the pull of economic pressures and decide to cut their marketing and communications budgets. This is unfortunate since now more than ever, audiences are house-bound and consuming media at rapid rates. Even if you have to pivot your messaging from earlier plans, keep up your brand presence across all channels and mediums.

Influencer Marketing Hub surveyed 35,000 consumers about their views on brands advertising through the COVID-19 crisis. Only 8% thought brands should stop advertising. However, your messaging should pivot with the changing times. Re-brand materials with a softer, more positive message that shows your connection to the community. 75% of consumers think brands should inform people of what they’re doing, but keep in mind 74% think companies should not exploit the situation. Use this time to strengthen brand awareness by providing your community with online resources and content. Ignite genuine conversations with your consumers. We’re seeing clients support their consumers by sending personalized video messages, providing at-home workouts, and much more – even if it doesn’t contribute to the bottom line right now. When this time is over, consumers will remember the brands that sustained communication and showed empathy during this difficult time.

Noisy Trumpet assists SA YES in providing resources for at-home learning

3. Think Outside the Box

Social behaviors have changed and right now that is ok. Because large gatherings and special events are not possible, we have seen cancelations of major events such as South by Southwest, nonprofit galas, and even the postponing of the 2020 Tokyo Olympic Games. These cancelations can be devastating to the organizers and attendees alike. We encourage organizers to think outside the box and find ways to keep your audience connected. If customers can’t come to you, bring your service or product to them digitally. Rely on digital marketing to help create an online alternative that will engage your customer base and keep your company on the forefront. This could include tactics like leaning more heavily on e-commerce storefronts and virtual events.

During this crisis, Noisy Trumpet has been able to help one of our nonprofit clients shift from a 1,000-guest gala to an online auction. The nonprofit depends on donations raised at their annual event to support their operating budget for the rest of the year. Through digital marketing, Noisy Trumpet was able to promote the online auction and secure over 90% of the donations they typically receive at their in-person event – at significantly less cost to them. 

Noisy Trumpet helped transition San Antonio Sport’s Hall of Fame Tribute to an Online Mega Auction

4. Email and Post it – Engage your Audience

The cadence of consumer lives has changed. In the past, digital research could tell you the best days and times to send certain correspondence. Since the COVID-19 outbreak, consumers’ days are not as scheduled – people are checking emails and social media accounts at all hours of the day. We encourage companies to continue sending e-blasts and keep customers engaged. People have more time on their hands right now and email open rates have increased up to 25%, with daily email open rates generally increasing by 5-10% each week.

Social platforms such as Facebook, Instagram, and Twitter have seen a rise in usage as well. People are using social media to help them stay connected with family and friends, get news updates, and consume entertainment. Viewership is at an all-time high and yet, according to Influencer Marketing Hub, 74% of brands are posting less on their company’s social accounts. Don’t hesitate to engage your audience on social media! Post relevant information, use video and make it personal. Involve your audience in polls, highlight the best local take-out, or ways you are paying it forward.

Now more than ever, your audience wants to see that we are all living a shared experience. They have the time to read your emails and content so email and post it.

Noisy Trumpet supports Olympia Hills Golf & Event Center’s Family Meals To-Go

5. Now is the Time

If your company has not yet taken the leap into the digital field, now is the time.

Audience and attention rates are at an all-time high. Time online – including online shopping – is increasing. Now is the time to help users find your products and services and to choose your company over competitors by getting your name out there. But you can’t do that if your social presence is lacking or your website is hard to find, outdated, or nonexistent.

If you have a digital presence, now is the time to step up your marketing efforts.

Remind consumers why your product and services are still relevant and needed. Even though times are constantly changing, your business is still important and your customers are restless at home. Keep up your SEO strategy by continuing to post relevant content. When normalcy resumes you want to make sure you are still at the top of Google’s SERPs. Take it a step further and do an SEO audit to make sure your strategy is still applicable.

Talk to your agency about expanding to newer advertising options like Connected TV (CTV) and Over-the-Top (OTT). CTV and OTT provide users a different way to watch TV across multiple types of screens with no cable or satellite subscription required (like Apple TV, Roku etc.). Currently, consumers are seeking digital entertainment options and streaming services. From March 16th through the 22nd, viewers spent about 40% more time streaming both ad-supported and subscription TV compared to the previous week, according to data from Vizio Inc. CTV and OTT are able to align your brand with a highly engaged audience based on their consumption habits.

We’re Here to Help

Changes in media consumption can be daunting for all businesses. Regardless of how your company has been affected, you may have questions or need support. Noisy Trumpet has always been a community first agency and we are here to help you navigate these new media trends and help your company bounce back. Please email us at fran.yanity@noisytrumpet.com or call 210-582-0505.

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Advertising Blog Industry Trends Social Media Web

Marketing in the Digital Age

cell phone and desktop banner

The way we market changes with society and advances in technology. The question is always –
how can we promote products and services? While the last 10 years have brought the greatest technological growth
along with digital marketing campaigns, it’s important to note that traditional mediums, such as television, radio,
print and out-of-home, are still powerful. Your overall marketing strategy should take an integrated approach and
include a combination of traditional and digital elements to reach consumers more effectively. However, as online
marketing continues to grow, it’s important to tap into new media forms. Our Founder and CEO Fran Yanity had the
opportunity to touch on and discuss many aspects of digital marketing with Our Lady of the Lake (OLLU) college
students. We’ve gathered some major takeaways from her presentation to help you understand the importance of digital
marketing.

Digital Channels

Whether you have a $500 or $10,000 monthly advertising budget, you want to get the biggest
bang for your buck. Choosing the right marketing channels will help maximize your return on investment (ROI) and
reach your goals. Some of the most effective marketing channels in 2020 include:

  • Pay-per-Click (PPC) Advertising – Google Search ads will
    help you connect with users who are searching for products and services that you provide right at the moment
    they are looking.
  • Social Media – Social connection offers valuable community
    building opportunities; however, it is important to choose the right platforms that make sense for your
    brand and customers.
  • Website – Your website may, in fact, be the most important of
    all channels. It should offer a good first impression and clearly represent your business, so users are able
    to find what they are looking for when they are looking.
  • Content Marketing and Search Engine Optimization (SEO) –
    Content marketing and solid SEO helps demonstrate your authority and expertise through high-quality content,
    thus helping you reach your target audience with information they need and want.

Although there are other marketing channels that are successful, those mentioned above have
proven to be some of the best and most cost-effective.

Process for Digital Marketing

In order for a marketing campaign to be successful, it is important to have a clear goal in
mind. What do you expect from your marketing campaign? Identifying your key performance indicators (KPIs) and
measurable metrics is essential. This, as well as understanding your audience, will help you start to build your
campaign strategy.

Not all social media and marketing channels are suitable for every campaign, so it’s
important to take a step back and think about what would be most effective for what you are trying to achieve. Look
at all possible channels and tie it back to your end goal. It’s OK not to run a campaign on multiple channels
especially if the budget is small. However, it is important to remember that if you do use a multi-channel approach,
you should tailor your content to fit within the platform.

Before launching any digital marketing campaign, it’s necessary to have somewhere users can
go after they click or see an ad. Most times, you would direct people to your website but it is important that users
go to a landing page that grabs their attention and compels them to take action. The landing page and your website
should have the appropriate pixels and tracking codes in place (like Google Analytics) to ensure accurate tracking
of page performance, conversions and attributions.

Without proper planning and measurement, your marketing campaign might not be successful.
Optimizations need to take place throughout the campaign as you learn more about your audience and what is
performing best to ensure that budget is allocated where it drives action. Marketing campaigns are extremely
valuable when you go through the process and make sure you set up everything accordingly.

Digital Trends in a Changing Landscape

Over the last couple of years, marketers have seen an increase in the amount of advertising
done programmatically. One of our
previous blogs discusses why the automated buying and selling of online advertising has seen a boom – included in this mix are
connected TV (CTV) and over-the-top (OTT) networks. In 2019, the number of smart TV’s and OTT devices in
households exceeded 1 billion. This will probably continue to grow over the next few years so it should be considered as part of your overall
marketing strategy.

Virtual Reality (VR) and Augmented Reality (AR)
will play a huge role in mobile advertising, moving forward. These trends have already started to emerge in
advertising campaigns, specifically with games (like “Pokemon Go”) because it offers an immersive and entertaining
experience. It allows marketers to reach consumers in new ways.

Getting your message across and influencing consumers to purchase a product or service can
be challenging if you don’t define your audience. Marketers utilize information that is collected from various
tracking mechanisms to help fine-tune and deliver a digital campaign to the right people. The collection
of data is important to ensure that the content is more engaging and
efficient. It comes from many sources including smartphones, cameras, apps, websites you visit etc. Data
collecting techniques continue to change as have regulations to ensure privacy, but at the same time give
marketers the tools they need to gain insights about their target demographics.

Looking for an agency that can deliver an impactful and successful campaign? Contact us today.
We’re just one call, like, follow, retweet and DM away!

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Blog Industry Trends Social Media

Super Bowl LIV: Best Social Media Strategies

This year, there were 43.9M total social media interactions across Facebook, Twitter and Instagram regarding Super
Bowl LIV. With this kind of engagement<, advertisers can no longer afford to limit
their efforts to just a commercial. Brands are increasingly incorporating social media into their Super Bowl
campaigns because it offers a cost-effective opportunity to be a part of the conversation. So how exactly are
companies utilizing Twitter and other platforms to enhance their advertising strategy? Here are a few of the most
effective ways our team saw brands use social media ahead of the big game.

Pre-Game Teaser (Planters)

This year, several brands released teasers for their ads prior to Super Bowl LIV. That’s
because it generally results in more online buzz, anticipation, and brand awareness among consumers. Marketers also use it as a tool to gauge their audience’s reaction before the full ad is seen. While some critics are skeptical of the effectiveness of this approach, Planters proved this tactic can be successful. Weeks prior to the game, they leaked a teaser via Twitter that announced “Mr. Peanut’s” funeral would air during the game. This resulted in more
than 3M
views on YouTube in just two days. That coverage was worth $13.7 million in equivalent brand value, far exceeding the cost of airtime. In addition, other brands jumped in to pay their condolences via Twitter, which gave Planters
increased exposure and built anticipation for their Super Bowl ad.

Effective Use of Hashtags (Olay)

Olay’s #MakeSpaceforWomen campaign encouraged users to share the hashtag and in turn,
Olay would match donations with each retweet and hashtag mention it received. The ad initially received 20K mentions
after its launch in mid-January, but gained 90K more during the game. Overall, the campaign reached over 188K brand engagements in two weeks. Olay even earned Twitter’s “hashtag” award for the most creative and effective brand hashtag of the night and received a spot on the U.S. top trending list. Inviting people to engage in your campaign,
especially when it allows them to directly make a difference, can help build your brand’s reputation.

Audience Choice Approach (Bud Light & P&G)

Prior to the game, some brands used an audience-choice approach. For example, Bud Light created an opportunity for fans
to pick which Post Malone ad they wanted to appear in the Super Bowl. Viewers could cast their vote by commenting
either #PostyStore or #PostyBar on Twitter and Instagram and Bud Light would air whichever hashtag received the most
engagement. In just two weeks, Bud light received 98.2K brand engagements on social media.

Using Twitter to promote their “WhenWeComeTogether.com” site, Procter & Gamble took a similar approach by letting consumers vote through an interactive website to determine which brand mascots would end up in
their ad. “Brands that listen carefully to their audiences when creating advertising, invite feedback on the
concepts created and demonstrate that these opinions matter, can build a greater degree of trust, relevance and
transparency in their brand communications,” says Will Grobel, a Director at Deloitte Digital.

Looking for an agency that knows how to build brand engagement on social media?
Contact us today.
We’re just one call, like, follow, retweet and DM away!

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Social Media Trends to Get Excited About In 2020

The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of the new year’s groundbreaking trends. Trends help generate new and innovative ideas which in turn can give your company a competitive advantage. Check out our list of popular trends your brand should be familiar with in 2020:

 

TikTok

Industry experts are predicting that TikTok’s rise as a leading social media platform won’t stop in 2020. TikTok was the third most downloaded app in the first quarter of 2019, with 188 million new users and grew 70% from 2018. TikTok is a video sharing app that allows users to create and share 15 to 60 second videos. It was put on the map when users began lip syncing to music. Now, it has evolved into a much broader social media platform with the addition of filters, background effects and advertisements. The app is especially popular among Gen Z audiences; but, even the nation’s biggest brands, influencers and celebrities are using it. For example, the dating-app Bumble does an excellent job of integrating their ads to the platform, making them appear like native content. If your brand’s goals align with the platform’s target audience, TikTok could be incorporated into your next marketing campaign.

 

 

Vertical Video

Prior to smartphones, video footage was captured and viewed in horizontal dimensions. With the consistent rise of smartphone usage, the demand for vertical video is increasing faster than ever. Users now prefer the ability to record and view video vertically. In fact, studies show we hold our mobile phones vertically 94% of the time. So, is it time for creators to make the transition? This trend has even expanded to television when Samsung saw an opportunity to improve viewability and created the Sero TV, a television that pivots between vertical and horizontal orientations, letting you watch Instagram, Snapchat and other social media videos in their natural vertical configurations. As video content continues to dominate, it’s imperative that your video efforts adapt to this trend. 

 

 

Samsung

End of “Likes”

Now that Instagram, and even Facebook, have continued to test the removal of their “like” option, there is pressure for content to be better than ever. It’s been said that removing likes could potentially create a safer, mentally healthier environment for users. However, its removal will likely have a large effect on marketers’ ability to measure the success of influencer marketing. Without likes, influencers and brands will have to rely on the quality of content over the quantity of likes. Rather than quantifying engagements, success will be measured through the actions consumers take, such as completing a purchase. Regardless, if the test is implemented permanently, it’s recommended to keep your efforts focused on the quality of your content.

 

 

Take advantage of new opportunities by keeping up with the latest social media and marketing trends. Want to work with an agency that stays ahead of the curve? Contact us today. We’re just one call, like, follow, retweet and DM away!

 

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Blog Social Media

What is Social Listening & How to Use It

bunny and kid screaming

What is Social Listening?

Social listening goes beyond numbers and gains insight into the mood and tone in users’ posts about your brand. Do you know what people are saying about your brand? You may be monitoring social media channels by tracking key metrics, collecting data and following trends, but what about going beyond the data and putting that information to use? That’s where social listening comes in. Social listening is taking the data you’ve gathered from social media monitoring, analyzing it, and utilizing information gained to better your brand. Think of it this way – while social monitoring is about looking back at the data you’ve already collected, social listening is about moving forward. 

Social listening applies to your brand, industry, and competitors. Noisy Trumpet stays cognizant of how the public engages with our clients, who their brand advocates are, and what is happening in the industry. This ultimately improves and maintains our relationship with audiences.

In addition to using social media management tools to help you discover information necessary for social listening, our team is here to explain how to apply this information.

How to Use Social Listening

  • Engagement- Identify opportunities to engage in conversations about your brand by learning more about your audience. Tune into the likes and dislikes of your followers. What do they want? What do they care about? How do they feel about your brand? Can you help them? Look for opportunities to respond to your audience. If there are positive responses, look into why and how you can continue to meet their needs. If there are negative responses, find out why and make changes. People appreciate authentic brands that listen and stay engaged. 
  • Differentiation– Staying updated with what strategies and tactics your competitors are using can help differentiate your brand. Search for keywords and hashtags that your organization associates itself with and monitor what others in your industry are up to. The conversations people have about your competitors can give insight to what works and doesn’t work. Never copy other strategies but rather study them to learn from your research and stand out from your competition. Originality is key to building a positive reputation.
  • Influencer Marketing- Utilize the insights gathered through social listening to guide your strategy for influencer marketing. Through social listening, you will get a sense for who your natural brand advocates are, and who are the important influencers in the space. Noisy Trumpet can connect clients with influencer marketing opportunities to increase brand presence and reach. Researching key influencers and utilizing their online presence can help build your brand’s story. Whether you are targeting a niche audience or seeking a large following, social listening will determine what is best for your brand.  

Ready to strengthen your brand’s social listening efforts? Contact us today. We’re just one call, like, follow, retweet and DM away!  

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Noisy Trumpet Digital Team Takes on Celebrity Fan Fest 2019

Jeremy Renner with Clare Kramer and Celebrity Fan Fest Facebook ad on mobile phone screen

Since Celebrity Fan Fest joined the comic con scene in 2018, Noisy Trumpet has had the privilege and unique opportunity to provide digital marketing and web services to San Antonio’s favorite growing pop culture fan festival. Celebrity Fan Fest 2019 took place this past June over a 3-day weekend featuring some of Hollywood’s top talent and cars, gaming exhibits, vendors and artists.

The return of Celebrity Fan Fest was announced in January, so our digital and web teams quickly began working on the promotion of the event. To meet our digital goals and create buzz, we handled every aspect including web design and maintenance, social media, digital ad campaigns and much more. Get a glimpse into the hard work it takes to deliver a successful event that hosted over 36,000+ people from across the country and world, in our breakdown below.

 

Website Development and Maintenance

A website plays a crucial role in the success of an event because it provides an online platform to support all marketing efforts, including sales. It was (and is) the backbone of Celebrity Fan Fest as it increases visibility and provides important information to future and potential attendees and is the main ticket portal for the event. The world continues to shift into a digital realm, so online accessibility is important, especially when it comes to buying tickets to see your favorite Hollywood stars!

Our team developed a customized website centered on user experience and aesthetically pleasing web pages that are easy to navigate through the buying journey. The Noisy Trumpet digital and web team worked together to help increase the quality and quantity of traffic coming to the Celebrity Fan Fest site through content creation and search engine optimization (SEO). This included updating the website as new celebrities were announced and ensuring all ticket information was up to date in this fast-paced industry. Showing up in top search results does not happen overnight – it requires time and a holistic marketing strategy. Our website and SEO efforts were only a piece of what helped drive ticket sales and attendance from all over the world.

Digital Marketing Campaigns

A digital marketing campaign will only be as successful as the website. This means that it is imperative the website and/or landing pages be optimized for user experience and conversions. The goal of our campaign was to drive purchases, increase brand awareness and drive traffic to the site. This required eye-catching creative from our award-winning designers and the appropriate placement of tracking mechanisms on the site so that we could collect data and show results.

The team ran a multi-channel digital ad campaign as a part of the CFF overall paid strategy and secured over 6 million impressions, 50,000 clicks and over 700 ticket purchases directly attributed to the campaign! The success of our marketing campaign was a result of an optimized website, great creative and data-driven targeting tactics derived from analytics.

Event Social Media

The Noisy Trumpet social media team managed CFF social channels leading up to the event, sharing important celebrity announcements and generating buzz around the event. However, developing a day-of-event social media strategy is just as important as a pre-event strategy. Attendees are constantly checking social channels for event updates, missed moments and daily recaps. Having a consistent voice and an active presence on social media helps connect and create an authentic relationship with attendees, encouraging them to participate in the conversation.

Our social media team encouraged participation by posting engaging content specifically tailored for each platform while using industry best practices. We even had user-generated content displayed at the event (pictured above) to encourage participation! Posting is only one part; responding and interacting with user-generated content is the other half. Within the three-day pop culture fan festival, Celebrity Fan Fest garnered over 3,200 user-generated posts, 400,000 engagements and 32 million impressions.

 

If you’re looking to hold a successful event, contact us today. We are just one call, like, follow, retweet and DM away!

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Building Your Brand with Social Media

Social media usage continues to grow and provide more resources for brands to reach their target audience. Social media is not only an outlet to share the latest news and trends, it is a channel that allows effective communication. This is an opportunity for brands to engage with their audience, learn ways to improve and join in on conversations outside of their own brand. Whether a brand’s goal is to build awareness, create a unique voice that puts their name on the map or strengthen consumer trust, they can accomplish those goals by dedicating time to developing a social presence that stands out. “Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel,” according to PwC’s Global Consumer Insights Survey. New and existing customers are turning to brand’s social media channels to form an opinion, this is why it is vital for brands to ensure quality engagement and content.

Know Your Audience

Brands need to develop in the direction of their audience. As your audience grows, so should your tactics. Before you connect with your audience, you must understand their likes, wants and needs. Knowing your audience is key to a successful marketing strategy. Noisy Trumpet’s creative team can identify your target audience as well as establish what topics and messages appeal to them the most. This will also build the foundation for other communication channels that drive business, such as your website’s SEO, content marketing and public relation strategies.

Know Your Platform

Noisy Trumpet creates compelling content, consistent with your brand and relevant to consumers. A common mistake businesses make is posting identical copy and creative across all social outlets. Your content should be unique and crafted towards each specific platform. For example, Instagram pulls in visual storytellers, Twitter is the go-to source for frequent and fast news and Facebook provides more in-depth information and group conversation. Although there are many more social media platforms we could address, the main takeaway is that each message needs to be tailored to your audience and the platform they are using. Along with catering content to specific outlets, it is also effective to tailor the amount you post and when. The Noisy Trumpet team will determine the most effective frequency of published content to reach your audience at the times they are active online.

Is your brand in need of a social media revamp? Noisy Trumpet stays up to date with current trends and adapts to new changes occurring across social channels. Our team can help you transform your online presence and engage with the right audience. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.  

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Tips for College Students Pursuing an Agency Career

Preparing to leave college and enter the working world can be a daunting task full of questions, but Noisy Trumpet is here to help. Whether you are applying for internships or full-time employment, there are essential tips and tricks we recommend to those who are eager to learn about and join agency life.

From college courses to resume writing and interview techniques, the following are our top recommendations for success:

Classes and Certification:

Utilize the resources you have in college to explore various programs and study for certification tests. Talk to your college professors and faculty to see if they offer programs or internships as a part of your coursework. If you are looking to join a digital marketing or PR agency, here are a few tools to keep on your radar:

Resume and Cover Letters:

Applying for internships and jobs can be a tedious task; however, it is vital to set aside plenty of time to write, edit and tailor your resume and cover letter for each company where you apply. Incorporating keywords used in the job listing or relating previous experience to work they currently do with their clients, are great ways to ensure your strengths reflect what they are looking for in a candidate. In addition to these tips, here are further suggestions to strengthen your outreach:

  • Have someone proofread. This is important to check for any spelling or grammar mistakes.
  • Don’t be afraid to ask professors for letters of recommendation. Many positions will ask for a reference list and professors can provide a strong testament of your character and work ethic.
  • Consider which classes you’ve taken or experiences you’ve had and how they translate into the position.

Interviews:

Though interviews can bring anticipation and stress, preparation is key in building confidence and proving you are prepared. Here are some ways to ensure you are ready to take on any situation:

  • Do your research. Review the company website and social media outlets to familiarize yourself with their clients, previous work, blogs and team members.
  • Arrive to the interview early, well dressed and with extra copies of your resume and cover letter.
  • Prepare to answer questions like these that test your ability to think quickly:
    • What are your strengths and weaknesses?
    • What is your strategy for balancing multiple tasks?
    • How do you prioritize tasks?
    • How do you handle conflict?
    • How do you keep up with industry trends?
    • What is the strongest skill you could bring to this position?
  • Prepare a list of questions to ask. This not only provides further detail of the company’s expectations, it also shows the interviewer you have given the position thought and are eager to learn more:   
    • What would my work responsibilities entail?
    • What programs or software do your employees use?
    • What is a standout employee to you?
    • What are the company’s key values and what key values do you look for in an employee?
    • What does success look like in this position, and how do you measure it?
    • What do you see as the most challenging aspect of this position?

Post Interview:

  • Send a follow-up email or handwritten note thanking the interviewers for their time and conversation.
  • Agencies are busy; don’t be afraid to follow up when they have not.

With these lists and recommendations, you will be prepared to take the agency world by storm. Above all, remember that new jobs are opportunities to learn and grow in your field.

If you would like to learn more about our agency or discuss future job opportunities, contact or stay social with us! We’re just one call, like, follow, retweet and DM away!