Category: Social Media

Noisy Trumpet Helps San Antonio Area Foundation Promote 60th Anniversary

Post author By Heather
Post date May 28, 2024

We are excited to announce that we have been helping the San Antonio Area Foundation promote a huge milestone for their organization: their 60th anniversary! It’s an honor to represent an organization that continues to make a tremendous impact on the community and the nonprofits they support. Read on to see what we have been up to:

Public Relations

Our PR team has been an integral part of raising awareness for the Foundation’s 60th anniversary. We have provided support through campaign strategy, messaging, media outreach, and the development of media materials. In just four months, the team has secured over 4.7M media impressions promoting the organization and the nonprofits they serve.

Social Media

Our social media team has had a blast developing social media content that tells the story of San Antonio Area Foundation’s journey over the last 60 years. We have told this story through impactful messaging about their impact funds, grantees, volunteer events, their team, and major events. Through high-quality, visually engaging posts featuring static and video content, we have been able to reach people in the community and invite them to share their stories working with the Foundation.

Design

The creative gurus on our team are working together to design all things 60th related, from their logos to their landing page. The goal was to emulate the original San Antonio Area Foundation logo but tie in the 60th anniversary theme in a fun and modern way. Swooping clean lines reference the clean, modern aesthetic of mid-century modern design from the 60s as a tribute to the founding of SAAF in this same decade. Lighter grays and blues have been chosen to further represent this diamond anniversary with style and simplicity. The goal of the landing page was to direct traffic back to the San Antonio Area Foundation website and encourage donations. We have also delivered an outdoor billboard and are currently working on getting print and digital ads approved. The next project for Area Foundation will be their impact report.

Web

Our web team delved into the world of user experience, responding to the client’s desire for brightness and interactivity. To achieve this, we incorporated captivating gradient hovers, adding layers of depth and engagement to the user interface. Each hover transitioned smoothly, enhancing the overall user journey and reflecting the vibrancy of the Foundation’s 60-year legacy.

If your company has any inquiries about the benefits marketing and public relations can offer your business, we invite you to contact us. Our Noisy Trumpet team will be happy to assist!

Blog Industry Trends Noisy Trumpet Social Media

Micro-Influencers Take Over The Marketing World

Post author By raygarcia
Post date May 3, 2023

Influencer campaigns have been trending for years in the marketing world. Recently, over 50% of marketers who invest in influencer marketing prefer to work with micro-influencers. Despite their relatively small audience size, studies have shown that micro-influencers consistently generate higher levels of engagement and traffic across various platforms compared to a majority of highly followed influencers. This could be attributed to the fact that although they are a public figure, they offer a more relatable connection with their followers.

It can be a challenge deciding what kind of influencer is best to partner with for your business which is why we’ve come up with a few key reasons micro-influencers could be the right fit for your marketing strategy.

What is a Micro-Influencer?

A micro-influencer has an active social presence and loyal following somewhere between 1,000-100,000 followers. Their role in the influencer world is that of a public figure and a smaller-scale, relatable individual that peak’s their audiences’ interest. Micro-influencers tend to be individuals who decide to make a living out of brand deals and digital promotion. Typically, their content concentrates on a specific topic, passion, or niche, positioning them as experts in their respective fields. About 47% of all creators are micro-influencers and generate up to 60% more engagement than macro-influencers. Whether a tech blogger or a traveling foodie, micro-influencers can tap into any industry and make a living out of it.

How Micro-Influencers Benefit You

Cost Effectiveness

Because micro-influencers have a smaller following and overall audience reach on their social platforms, they charge less than a celebrity or macro-influencer. This not only saves money, but also allows your brand to hire several micro-influencers with their own unique following to showcase across multiple audiences what you have to offer. Working with multiple creators who have unique audiences ultimately helps to expand the company/brand’s reach.

Authenticity and Passion for Your Brand

Prominent influencers regularly promote a variety of brands and products – it’s difficult to trust whether their opinions are true. Micro-influencers tend to be more selective in their brand deals depending on their niche and what their tight-knit audience would be interested in. Micro-influencers have a reputation for being more authentic than larger-scale influencers. This is partly because they are engaged and present themselves as genuine people on social media. Because of their high engagement rate with followers, they tend to trust micro-influencers more in terms of recommendations and promotions.

Niche market

Most micro-influencers represent a niche market and are experts in their field. For example, followers may go to a micro-influencer for their expertise in thrift and vintage finds. A brand such as ThreadUp, an online thrift store, could then hire a micro-influencer to promote their line of clothing, knowing the influencer’s audience will trust their content related to this topic

This gives brands a higher chance of targeting the right audience since most likely their followers have a shared interest.

More consistent engagement rate

Despite what some may think, micro-influencers experience some of the highest engagement rates compared to other types of influencers out there. Although they are public figures on social media, they are also perceived as regular people. Unlike celebrities and mega-influencers, micro-influencers have more time to devote to responding to their followers and results in a consistent engagement rate.

Conclusion

Overall, micro-influencers have proven to be a popular choice among marketers. As influencer marketing continues to grow and evolve, micro-influencers are expected to remain a crucial part of successful digital marketing strategies. If you have any questions or want to learn more about micro-influencers and the benefit they can provide for your business, contact us today and our team will be happy to assist.

Blog Industry Trends Social Media

How We’re Shaking Things Up at Noisy Trumpet After the Social Shake-Up

Post author By Noisy Trumpet
Post date June 29, 2022

Social media constantly evolves and grows. As a Digital Marketing & PR agency, our duty is to be at the forefront of industry trends. This June, our social media team attended the Social Shake-Up Conference in Atlanta, Georgia. After absorbing every ounce of knowledge from leaders in the industry, we’ve listed the four biggest takeaways we plan to apply to our clients’ and agency social media strategies:

Creating Accessible Content

Accessibility on social media means someone with a disability, such as those who are blind or visually impaired, should be able to “access” and comprehend content as would someone without a disability. Creating accessible social content shows a brand’s commitment to inclusion and ensures that all people are able to interact with social posts, increasing reach and engagement opportunities. There are several ways to make social media posts more accessible such as including captions on video content, using alternative text on images, and capitalizing hashtags. These are just a few strategies to help all fans engage with a brand. At Noisy Trumpet, we aim to ensure our messages reach and resonate with every reader.

Leveraging User-Generated Content

User-generated content (UGC) can be considered a digital version of word-of-mouth advertising and is one of the top-performing forms of organic social media content. Tapping into a brand’s audience and giving them a spotlight is an effective way of collecting and sharing authentic content that encourages increased engagement and conversation. In fact, UGC is 2.4x more engaging than standard content! Our team learned all about best practices for finding quality UGC and maximizing its use across social platforms from marketing professionals of Walmart and the Georgia Institute of Technology. Moving forward, we are eager to further implement the use of UGC to garner results for our clients in a cost-effective way.

Amplifying Video Content

Now more than ever, video content is being heavily prioritized on social media. Thus, brands need to know how to create said content in an efficient, multipurpose way to make the most of the time and effort that goes into producing videos. Our biggest takeaway from The Social Shake-Up was the importance of creating snackable video content that is able to quickly capture an audience’s attention. Best practices include:

Participating in trends in a timely, authentic manner
Paying attention to framing based on which platform you are posting to
Monetizing the potential for longer content through TikToks, Reels, YouTube videos, stories, and more

Video is king — the more you utilize this growing trend, the better your return. Our agency leverages a mix of video content to help build and maintain engagement.

Reshaping Influencer Strategy

Using influencer marketing is a great way to expand a brand’s reach on social media. It allows brands to promote their products or services through a trusted figure within a niche community, rather than doing so themselves. From professionals at Edible Arrangements and Holiday Inn Club Vacations, we learned how to functionally plan, prepare, and execute successful influencer marketing campaigns. Not only did we gain insight on fundamental processes for identifying appropriate influencer partners based on a campaign’s goals, but also how to amplify and measure the results of influencer content. Noisy Trumpet utilizes influencers to promote client events, exhibitions, and raise awareness about impactful initiatives in combination with other marketing and PR initiatives. We are excited to apply our learnings to future influencer marketing campaigns that raise brand awareness and build authority.

We have a vested interest in keeping our clients and agency at the top of the social game. By utilizing these, and many more key learnings from The Social Shake-Up, we aim to foster social engagement and reinvent content strategy to stay fresh and relevant in our quickly evolving digital landscape. Contact us today for help unleashing your organization’s full potential on social media!

Blog Industry Trends Social Media

A Look at TikTok Marketing Tactics

Post author By Noisy Trumpet
Post date June 3, 2022

Since launching in 2018, TikTok has evolved from a video-creation app known mainly for dance and lip-sync videos, to a marketing and advertising hub. In the last year, many renowned brands have created accounts on the platform to tap into their creative side and reach new audiences. With more businesses turning to TikTok to market their brand, you should also consider whether or not TikTok is the next step for expanding your marketing strategy.

Noisy Trumpet has recently welcomed Texas A&M University-San Antonio to our client roster. Our agency will be assisting TAMUSA primarily with their digital marketing needs in order to raise awareness about their graduate programs and 11 Month MBA program. One of the ways in which we’ll be achieving this is through TikTok. Here’s how our team of Social Media Specialists is making the most of TikTok for clients.

Trend Forecasting

Trend forecasting, as it relates to TikTok, is the process of researching and formulating predictions on up-and-coming content tendencies. The ability to spot future trends, especially on a platform as unpredictable and enigmatic as TikTok, is crucial for a brand’s potential success on the app. Although virality* on TikTok is never a sure thing, catching trends early and creating relevant content in a timely manner increases the likelihood of success. If you want to make the most out of your organization’s TikTok content, triggering off a trend is the first step towards doing so.

Developing Custom Content

TikTok is a perfect platform to showcase your brand’s creativity. Although seeking inspiration from trends is important, your content should be unique and customized to fit your brand identity. Whether that requires coordinating on-site video shoots with appropriate props or developing copy in line with your organization’s voice and tone, it is important that you keep your brand personality in mind when shooting content. Similarly, your content should also be intentional. It is not enough to “hop on a trend” — you must do so in a way that both fits your business and aligns with your goals.

TikTok Advertising

Reaching the right audience is essential to finding success on TikTok. Like any online platform, posting organically has its place, but giving your content a boost with paid advertising can help place your brand in front of the right audience. Pairing organic and paid content is a great way to pull together all of your resources to give your content a fair chance of success on this extremely popular and demanding platform. TikTok offers a variety of different creative ad formats to choose from, so always make sure that you are choosing the one that is best for your brand’s objectives.

Blog Noisy Trumpet Social Media

Two Is Better Than One: Social Media Management And Social Media Marketing

Post author By Noisy Trumpet
Post date April 27, 2022

Social media management and social media marketing are commonly treated as the same service but in reality, they are two different components of a successful digital marketing strategy. While they can both work together to accomplish the same goal, it is important to understand the key differences in implementing the use of each element separately. We break these differences down below:

What is social media management?

Social media management involves managing your organization’s online presence on social media platforms like Facebook, Instagram, and Twitter. This includes creating and sharing unique content, interacting with engaged users (i.e. responding to comments), and getting to know your audience. Fulfilling each of these responsibilities ensures you’re using your organization’s social accounts in an intentional and authentic manner, which is a vital part of forging a deeper connection with your audience.

What is social media marketing?

Social media marketing is the process of monetizing your social media platforms and ultimately, growing your business. While social media management focuses primarily on monitoring your social accounts and establishing an online presence, social media marketing focuses more on using that presence to generate leads, drive traffic to your website, increase sales, and more. Whenever necessary, an effective way to monetize on social media is through paid advertising.

“Social Media Marketing without Social Media Management can be compared to buying an amazing home but never maintaining it. At first, it looks great but over time the home will lose its value. Social Media Marketing alone can deliver temporary results but risks a lack of authenticity if there isn’t a strategy in place for managing the growing audience.”

– Alyssa Watson, Social Media Specialist

In summary, social media management is the organic aspect of social media while social media marketing is the paid aspect, and a successful digital marketing strategy includes both. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media Specialists ready to unleash your organization’s full potential on social media. Contact us today!

Advertising Blog Industry Trends Social Media

5 Trends Digital Agencies Should Keep An Eye On In 2022

Post author By Noisy Trumpet
Post date December 16, 2021

As we adapt to life post-pandemic, trends are there by our side adapting with us. Whether it was TikTok giving us a laugh in dark times or your Instagram page persuading you to buy that dress, let’s face it, life 10 years ago has definitely evolved. And it’s only the beginning. In 2022, we expect digital trends to be bigger and better than ever. We breakdown the top five trends you can expect to see in the new year.

1. Social Commerce

Have you ever been influenced to buy something you see on social media with an easy “link in bio” or “swipe up” option to complete your purchase? Well, in 2022 you’re about to see an uptick in social commerce. Social media is a mainstream form of shopping and that will continue to grow in 2022. “Brands are estimated to spend up to $15 billion on influencer marketing by 2022,” according to a report by Business Insider. The report goes on to say, “As social media becomes more entrenched in people’s lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate returns.”

Facebook Algorithm Changes

As Facebook continues its overhaul of trying to repair its public image, the change will also include a makeover of its algorithm. According to the Wall Street Journal, in 2017 Facebook began to base their algorithm off of ‘Meaningful Social Interactions” or MSI. The ‘MSI’ is measured by the interaction such as comments, re-shares and emojis, made by people you are close to. “If MSI is high, that means you’re not just a zombie passively scrolling and watching videos. You’re interacting, you’re engaged,” said ‘The Journal,’ podcast host Ryan Knuston. But this type of algorithm, according to Facebook’s Civic Team, turned out to be fueling misinformation and toxic content.” After an extensive review, the Civic Team along with the Integrity Team proposed solutions. Fast forward to 2021, Facebook is taking on a different direction. In a report by Axios, Facebook said they will “expand some of the News Feed tests that put less emphasis on certain engagement signals, like the probability that a user will share or comment on a post. Instead it will begin placing a higher emphasis on other types of user feedback like responses to surveys.”

Digital Audio Advertising and Audio Content

According to a data report by InterDigital, video streaming will make up 82 percent of all internet traffic by 2022. This could allow a gateway for audio content in the upcoming year. Most people, according to experts, gather information through podcasts, streaming music or audiobooks. “50% of millennials and Gen Z listen to digital content while cooking, cleaning and other similar activities,” suggests a Hearst report. The article also suggests advertisers are following the trend, especially for direct-to-consumer brands that are popular on podcasts. According to Adam Pattison, UK Country Manager for Targetspot, “we don’t need to wait for the next big thing.” He says, “the future of audio is now – and it could well be visual.”

Nostalgia

It’s not just a TikTok influencer sporting those acid wash jeans you probably wore in 1994 or a song you were rocking to in 2004 on your iPod, nostalgia is a major trend we will probably see in 2022. According to an article by Advertising Week, “nostalgia can make humans more optimistic and have a positive influence on their actions. The report goes on to say that, “nostalgia was a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say they do so often.” Research suggests that music was the biggest nostalgia trigger. Experts say when it comes to marketing, reintroducing images and themes from brands can help consumers think of the ‘good old days.”

Typography

Get ready to see exaggerated letters with sharp angles, color and vibrancy in 2022. That’s according to Chris Algar, a senior designer at Design Bridge London, who believes 2022 will be the year for type due to streaming services.”Title sequences viewed across streaming platforms during lockdown will have most certainly inspired designers, from people binge-watching Killing Eve to more recently Squid Game. Both take very different approaches to typography but are linked through their captivating movement and amplified personalities,” he told the Creative Boom.

Blog Social Media

The New Face of Facebook and the Digital Era

Post author By Cesar Benavides
Post date November 4, 2021

As news of the corporate rebranding of Facebook emerged, social media users didn’t hold back their reactions to the new name, “Meta,” short for metaverse. “So…Ready Player One? Got It,” wrote one user, while another asked, “So changing {the} name {and} rebranding makes it all better and go away?” The change comes amid a chaotic time for the social media giant following controversies it faced with how the platform helped to spread misinformation and hate speech, according to the New York Times. Chief executive, Mark Zuckerberg hopes the move will help folks see the new phase in digital called the metaverse.

So what exactly is the metaverse? In a piece by the New York Times, it’s referred to as the “fully realized digital world that exists beyond the analog one in which we live in.” So looking back to the first social media response we mentioned, yeah pretty much “Ready Player One.” However, Zuckerberg’s vision may not include finding an Easter Egg to give us fortune or control of the world. He does describe the areas where the metaverse would be useful, including video gaming, fitness and work. “Zuckerberg has described it as a “virtual environment” you can go inside of — instead of just looking at on a screen. Essentially, it’s a world of endless, interconnected virtual communities where people can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices,” wrote the Associated Press.

Does this mean we will need to download the new Meta app and fear losing all of our photos on the former Facebook platform? The short answer, no. Facebook will still keep its name, but will be shifting into a new identity. “It is time for us to adopt a new company brand to encompass everything that we do,” he said in a virtual conference. “From now on we’re going to be metaverse first, not Facebook first.”

What are your thoughts on the direction Mark Zuckerberg is taking his company? Is this the future of digital, or as Zuckerberg refers to the movement like the time smartphones replaced desktop computers? Maybe we need to take the leap to find out.

Do you or your business need help navigating the evolving world of digital media? Contact us today. We’re just one call, like, follow, retweet, and DM away!

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Social Media Best Practices: How to Tailor Your Content to Each Social Platform

Post author By Noisy Trumpet
Post date May 3, 2021
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This past year, social media has brought us new methods of collaboration. From Tik Tok dances to the launch of Instagram reels, social media platforms provided us with innovative ways to connect with each other during the pandemic. Businesses and individuals alike, utilize social platforms to share their stories, express opinions, and build overall awareness for their brand. In order to execute this successfully, brands must focus on the quality of content, not the quantity.

Here are a few ways to properly tailor content to Twitter, Facebook, and Instagram:

Twitter is well known for its unique animated gifs and clever hashtags. Before ‘tweeting’ check content for the following:

Keep ‘tweets’ short and concise. Twitter users do not like to read long paragraphs.
A tweet can be utilized as a tool to share a link to a company blog or to promote event registrations. Always double check to see if the link is active.
Is your ‘tweet’ shareable? Yes, likes are always positive but the ultimate goal is to get your content retweeted and shared throughout Twitter. In a Palo Alto Research Center study, researchers found that tweets that contain a hashtag, mention, or short URL are more likely to be retweeted.

Facebook is a popular tool to educate, share, and create video content.

The most shareable content on Facebook are videos. According to the Social Science Research Network, approximately 65 percent of people are visual learners. Use videos to educate and share stories related to the brand.
When writing a Facebook Post, ensure that the brand message is clear and not lost in translation. Use words the brand’s target audience can comprehend and is able to understand. According to Influencer Market Hub, an ideal length for a post contains 40 to 80 characters. A post with 40 or fewer characters earns 86% more engagement than longer posts.

Instagram is famous for its visually creative photos and stories.

An Instagram page is the face of a brand. When possible, select a high-quality photo with crisp colors that highlights brand content. Additionally, be cautious with the filters used because including too many can lead to inconsistency within a feed.
Instagram stories and reels entertain and educate target audiences. Filters and boomerangs are great tools to have fun with content. Stories refresh constantly so make the brand story as eye-catching as possible. Include music, create a unique hashtag, tag a location, or add interactive stickers as a way to increase engagement. If the story grabs attention, the target consumer will revisit your brand’s page.

Do you want to learn more about social media best practices? Contact us today. We are just a tweet, DM, or tag away!

Blog Public Relations Social Media

Elevating Our PR Campaigns Through Influencer Marketing

Post author By Noisy Trumpet
Post date January 27, 2021
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There’s so much chatter these days about social influencers. But, what is an ‘influencer’ and what do they do?

According to COMMPRO an influencer is someone who influences others’ buying decisions. In other words, it’s someone with authority over or trust of, a certain group of people. In marketing, there is a direct correlation between the social influencer and specific consumer buying decisions and actions.

In recent years, companies, agencies and brands have been using influencers to create a direct connection with their target audience. At Noisy Trumpet, we utilize influencers to promote client events, exhibitions, and raise awareness about particular initiatives.

When it comes to influencers, it’s important to keep in mind that not all individuals are an appropriate fit for all campaigns. As a result, our public relations team takes the time to research and curate a well-curated database of individuals for each of our clients, in order to execute a successful PR campaign. Due to the nature of the influencer’s followers, the content they share is strongly regarded as authentic, therefore motivating their audience to support the particular initiative or campaign as well.

Some examples of our most recent influencer marketing events and initiatives include:

San Antonio Botanical Garden: In order to draw further awareness of the Garden’s OrigamiintheGarden² exhibition, Noisy Trumpet produced a private “sneak peek” event for a select few social influencers to visit and cross-promote the exhibition. The influencers were strategically chosen based on their social content and audience, enabling the agency to reach the niche audiences of Gen X, Millennials, and families interested in the arts. The invite-only event featured light bites, drinks and a cocktail demonstration in theme with the exhibition while allowing the influencers to explore the garden. Influencers were then encouraged to share photos and videos from the event on their social feeds utilizing the appropriate hashtag. The promotional efforts provided by social influencers, in addition to the San Antonio Botanical Garden’s morning show appearances, resulted in 24 hits (broadcast and online) garnering 3,716,489 total impressions.
San Antonio Museum of Art: In an effort to promote the “Texas Women” exhibition at the San Antonio Museum of Art, our PR team compiled a list of colleges/universities, local artists/organizations/groups, apartment complexes, and corporations to invite to the exhibition. Our team thought outside of the box, and incorporated strategic partnerships in our outreach efforts in addition to individuals. By offering this select group a discount code for the exhibition, we invited them to visit the museum and share photos and videos on their social feeds. In the timespan of one month, around 32k followers were reached and over 10k email subscribers joined the mailing list.
Mission Ridge Range and Academy: To raise awareness for Mission Ridge Range and Academy during the holiday season, our PR team helped position the company as an industry leader for gun safety, products and as the premier shooting range in San Antonio. This was accomplished by coordinating and promoting a private influencer event as well as a holiday-themed event for the general public where gun safety kits were distributed to the first 500 attendees. First, the agency hosted an invite-only influencer ‘Friendsgiving’ event at the gun range with food, drinks, and offered a hands-on range time demonstration for the attendees. Influencers were then asked to share their experiences on their social feeds and encourage followers to participate in the public Holiday Gun Safety Kit Giveaway that took place in December. Overall, we secured (11) influencers which resulted in over 332k impressions. As a result of our efforts, Mission Ridge Range & Academy exceeded their attendance expectations for their public event, distributed all gun safety kits allotted for the event, and reached a new client-base that had not previously engaged with the brand, products, or range.

At Noisy Trumpet, we are staying on top of the latest social trends and strategically utilize our resources to help drive measurable results for our clients. Is your business or brand looking to grow your visibility across social channels? Contact us today. We’re just one call, like, follow, retweet, and DM away!

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