Category: Public Relations

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Blog Noisy Trumpet Public Relations

The Future of Public Relations: Are Press Conferences Outdated?

In recent sports news, tennis player Naomi Osaka made headlines following her decision to not participate in any of her press commitments for the French Open in an effort to protect her mental health. The backlash from tournament organizers was almost immediate; Osaka was fined $15,000 for her refusal and given an additional warning that she would be suspended from the tournament altogether if she didn’t fulfill her media obligations.

As a result, Osaka voluntarily withdrew from the tournament and published an official statement on her social channels revealing her ongoing battle with depression and criticizing the traditional press conference format.

This revelation led to a larger discussion about the importance of mental health, self-care and best practices for public relations professionals should a client express a similar concern.

PR News Online revealed a few takeaways and lessons publicists should keep in mind for similar situations:

  • Always keep your client’s needs in mind and discuss any fears or concerns they have
  • Plan ahead. Vet as many questions from reporters prior to a press conference to avoid repetition
  • Conduct a media training session to help your client prepare for potential media questions
  • Identify an alternative method for your client to meet media demands/requirements. For example:
    • In lieu of a press conference, your client can distribute a formal statement to media via email
    • Offer an exclusive with a prominent outlet who can help tell your client’s story

What do you think of Osaka’s refusal to participate in the press conference? At Noisy Trumpet we strive to stay ahead of the curve by familiarizing ourselves with current events, and listening to the input of those around us. Do you or your business need help navigating the ever-changing world of PR? Contact us today. We’re just one call, like, follow, retweet, and DM away!

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Blog Noisy Trumpet Public Relations

Be Heard: April Coverage Blog

April was another impressive month for Noisy Trumpet in terms of media coverage. The standout mentions this month were Grunt Style and Olympia Hills. 

In an effort to address the ongoing blood shortage in San Antonio, Grunt Style partnered with the South Texas Blood and Tissue Center and hosted a community blood drive at their downtown headquarters on Tuesday, April 20. The initiative secured (3) media hits resulting in a total of 644,119 impressions. Notable coverage included a broadcast feature on KENS 5 during their evening newscast.

On Thursday April 22, Olympia Hills hosted a Fiesta-themed Happy Hour. The event was filled with food, fun and mariachis. Even several members of the FIesta royalty mixed and mingled with guests. The event was featured in The Current resulting in over 200k impressions.

In support of our community’s first responders, Grunt Style concluded the month of April by hosting their first “Friday Night Social.” The family-friendly event was open to the public and featured food, drinks, music and an on-site obstacle course competition between members of the San Antonio Police Department (SAPD) and the San Antonio Fire Department (SAFD). Despite inclement weather, the event was a success and secured (3) media hits resulting in a total of 609,870 impressions. Take a look at KENS’ featured coverage here:

We are ready to rock the month of May, and continue to provide our clients media opportunities to feature their events and campaign initiatives.

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Blog Noisy Trumpet Public Relations

Be Heard: March PR Coverage

March was a monumental month for our clients at Noisy Trumpet. They’ve been
out and about in the San Antonio community doing great things and getting
recognized for their accomplishments. This month, we’d like to specifically
highlight the efforts of
Grunt Style, Rudy’s Bar-B-Q, SA YES, San Antonio Museum of Art, and Thomas J. Henry.

Grunt Style – Local patriotic apparel brand, Grunt Style, proudly announced their expansion in San Antonio with the grand opening of a new storefront at Fort Sam Houston – Joint Base San Antonio on Monday, March 15.
The new store will be similar to Grunt Style’s flagship downtown location (900
Broadway, San Antonio, TX 78215) but will also offer new products exclusive to
Fort Sam Houston military members, families, and personnel. Noisy Trumpet secured (3) online hits resulting in 1,965,180 impressions.

Grunt Style PR coverage in the San Antonio Current

Rudy’s Bar-B-Q – A special check presentation was held on Monday, March
29 at Rudy’s Bar-B-Q’s newest location at Nakoma and Interstate 281. President
Mary Downey and Former President Cheryl Wright from the San Antonio Cancer
Society received the check on behalf of the organization. Noisy Trumpet
secured (3) broadcast hits resulting in 108,239 impressions.

Rudy's Bar-B-Q and San Antonio Cancer Society donation PR event coverage

SA YES – In honor of
National Reading Month, SA YES unveiled two “Little Lockers” at
Edgewood ISD on Thursday, March 4. In addition, the organization’s subsidiary,
AUSTIN YES, unveiled an additional
“Little Locker” at Del Valle ISD on
Friday, March 5. Noisy Trumpet secured a total of 10 hits and 262,718
impressions for the organization’s “Little Locker” unveilings in San Antonio
and Austin. The coverage consisted of 6 broadcast, 1 print, and 3 online hits.

San Antonio

Austin

SA YES Educational Non-Profit Little Locker Facebook post

San Antonio Museum of Art – Movie Metal – In celebration of the San
Antonio Museum of Art’s 40th Anniversary this year, the Museum announced the
opening of a unique pop-up installation called, ‘Movie Metal.’ ‘Movie Metal’
is a one-of-a-kind pop culture attraction that perfectly aligned with Spring
Break and offered an activity for the whole family to safely enjoy. The
installation brings film to life through the display of several fan-favorite
characters as well as iconic vehicles from popular film and television shows.
By popular demand, the ‘Movie Metal’ installation has been officially extended
to June 2021. In the month of March alone, Noisy Trumpet’s public relations
team has secured 34 broadcast, print and online hits combined, resulting in
over 6.1M impressions.

San Antonio Museum of Art event coverage in Culture Map

Thomas J. Henry – TxDOT tallied over 39,000 commercial vehicle crashes,
613 deaths and another 6,204 more people were injured in 2019 on Texas roads
and highways. The U.S Department of Transportation’s Federal Motor Carrier
Safety Administration Report also reveals that Texas leads the nation with the
largest truck crashes. In an effort to shift liability from big trucking and
insurance companies to individual consumers, a new legislative bill (Texas
House Bill 19) was proposed by Texas State Representative John Leach. If
passed this bill would:

  • Force victims involved in big rig accidents to take legal action against
    truck drivers first, before they can hold trucking companies liable
  • Prevent the victim’s attorney from presenting discovery evidence into a
    trial that would incriminate the driver’s employer, the trucking companies
    who hire and oversee them
  • Increase automotive insurance premiums for victims

In opposition to this bill, Attorney Thomas J. Henry launched the “Keep Texas
Safe” campaign. The campaign aims to raise public awareness and urges Texans
to sign a petition to prevent the controversial bill from passing. Noisy
Trumpet assisted Mr. Henry in his public relations efforts for this campaign,
yielding 40 broadcast and online hits, which resulted in 55.5M impressions.

Thomas J Henry media coverage

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Blog Public Relations Social Media

Elevating Our PR Campaigns Through Influencer Marketing

typing on keyboard

There’s so much chatter these days about social influencers. But, what is an ‘influencer’ and what do they do?

According to COMMPRO an influencer is someone who influences others’ buying decisions. In other words, it’s someone with authority over or trust of, a certain group of people. In marketing, there is a direct correlation between the social influencer and specific consumer buying decisions and actions.

In recent years, companies, agencies and brands have been using influencers to create a direct connection with their target audience. At Noisy Trumpet, we utilize influencers to promote client events, exhibitions, and raise awareness about particular initiatives.

When it comes to influencers, it’s important to keep in mind that not all individuals are an appropriate fit for all campaigns. As a result, our public relations team takes the time to research and curate a well-curated database of individuals for each of our clients, in order to execute a successful PR campaign. Due to the nature of the influencer’s followers, the content they share is strongly regarded as authentic, therefore motivating their audience to support the particular initiative or campaign as well.

Some examples of our most recent influencer marketing events and initiatives include:

  • San Antonio Botanical Garden: In order to draw further awareness of the Garden’s OrigamiintheGarden2 exhibition, Noisy Trumpet produced a private “sneak peek” event for a select few social influencers to visit and cross-promote the exhibition. The influencers were strategically chosen based on their social content and audience, enabling the agency to reach the niche audiences of Gen X, Millennials, and families interested in the arts. The invite-only event featured light bites, drinks and a cocktail demonstration in theme with the exhibition while allowing the influencers to explore the garden. Influencers were then encouraged to share photos and videos from the event on their social feeds utilizing the appropriate hashtag. The promotional efforts provided by social influencers, in addition to the San Antonio Botanical Garden’s morning show appearances, resulted in 24 hits (broadcast and online) garnering 3,716,489 total impressions.
  • San Antonio Museum of Art: In an effort to promote the “Texas Women” exhibition at the San Antonio Museum of Art, our PR team compiled a list of colleges/universities, local artists/organizations/groups, apartment complexes, and corporations to invite to the exhibition. Our team thought outside of the box, and incorporated strategic partnerships in our outreach efforts in addition to individuals. By offering this select group a discount code for the exhibition, we invited them to visit the museum and share photos and videos on their social feeds. In the timespan of one month, around 32k followers were reached and over 10k email subscribers joined the mailing list.
  • Mission Ridge Range and Academy: To raise awareness for Mission Ridge Range and Academy during the holiday season, our PR team helped position the company as an industry leader for gun safety, products and as the premier shooting range in San Antonio. This was accomplished by coordinating and promoting a private influencer event as well as a holiday-themed event for the general public where gun safety kits were distributed to the first 500 attendees. First, the agency hosted an invite-only influencer ‘Friendsgiving’ event at the gun range with food, drinks, and offered a hands-on range time demonstration for the attendees. Influencers were then asked to share their experiences on their social feeds and encourage followers to participate in the public Holiday Gun Safety Kit Giveaway that took place in December. Overall, we secured (11) influencers which resulted in over 332k impressions. As a result of our efforts, Mission Ridge Range & Academy exceeded their attendance expectations for their public event, distributed all gun safety kits allotted for the event, and reached a new client-base that had not previously engaged with the brand, products, or range.

At Noisy Trumpet, we are staying on top of the latest social trends and strategically utilize our resources to help drive measurable results for our clients. Is your business or brand looking to grow your visibility across social channels? Contact us today. We’re just one call, like, follow, retweet, and DM away!

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Blog Public Relations

Noisy Trumpet Recognized in PR Daily’s Nonprofit Award Category

PR Daily Nonprofit PR awards banner

Since our inauguration in 2017, working alongside local nonprofits has been woven into the fabric of our culture. As we continue to grow, we take pride in continuously expanding our scope by helping local nonprofits reach their goals. For this reason, we’re excited to announce we’ve been nationally recognized with an honorable mention in PR Daily’s Community-Nonprofit Partnership Category for our 2018 campaign with San Antonio Sports.

In 2018, San Antonio Sports released groundbreaking research linking youth sports to future career success. The online survey found that among 325 businesses in San Antonio, most business owners played sports in their youth and agreed that sports can make the difference between success and failure. This research ignited a conversation about how youth sports participation can transform lives, impact health, academics, and a prosperous career. San Antonio Sports then approached Noisy Trumpet to support the launch of “Power of Sport,” a campaign aimed to illustrate the benefits of youth sports participation and raise support for the organization’s i play! afterschool program. San Antonio Sports’ innovative program fosters a love of sport in third through fifth graders while teaching them life lessons about active living, good nutrition, and building a strong personal character. Overall, the goal of the campaign was to promote San Antonio Sports, raise $800,000 to sustain and expand the i play! afterschool program, and transform the community through the power of sport.

Our campaign incorporated public relations, ongoing media outreach, as well as social media integration to promote “The Power of Sport.” Our combined efforts resulted in a total of 2.88 million impressions, 12 hits in popular outlets such as San Antonio Express-News, San Antonio Business Journal, and San Antonio Woman Magazine. San Antonio Sports was able to reach its fundraising goal of $800,000!

Are you a nonprofit in search of an award-winning marketing or public relations agency? Send us a message! We’re always one call, like, follow, retweet, or DM away! We’d love to chat with you about how we can help your organization grow.

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Blog Public Relations

Noisy Trumpet Takes the Cake in PR and Digital Services As We Turn 3!

pink cake bites

We’re firm believers that you can have your cake and eat it too. For the past three years, we’ve taken pride in helping businesses grow their customer base and expand their reach through our digital, web, and public relations services. As we celebrate our third year anniversary, we’re taking a look back at some of our biggest achievements and campaigns over the years that are cause for celebration, and dare we say, some major cake eating.

2017

2017 was our founding year. We launched our grand opening with a bang and secured our first clients such as the American Heart Association, SWBC, American Payroll Association, Brighton Center, Triumph Over Kid Cancer, San Antonio Book of Free, and Thomas J. Henry. Not a bad start if we do say so ourselves!

2018

Devil’s River Conservancy: “Don’t Blow It”

In April 2018, Noisy Trumpet took on the Devil’s River Conservancy as a client for the first time. We launched their “Don’t Blow It” campaign to raise awareness of the irreparable damages that wind farms have on the ecosystem. The rest is history. Our efforts resulted in 1.56B impressions, 400K engagements, and 93.5K clicks. After exceeding expectations, Noisy Trumpet and Devil’s River Conservancy went on to continue their partnership in 2019 to launch their next awareness campaign, “Water. The Consequences?”

San Antonio Sports

In 2018, we welcomed San Antonio Sports onto our client roster and launched their “Power of Sport” public relations and digital campaign, which aimed to educate the community about the positive impact sports can have on our youth as well as raise funds to grow the San Antonio Sports i play! afterschool program. Our efforts secured a total of 2.88M impressions, 12 hits, and raised $800,000 dollars for their cause. After a successful campaign, we are proud to say that San Antonio Sports is a continued client of Noisy Trumpet.

Celebrity Fan Fest

Since its inception in 2018, we’ve helped Celebrity Fan Fest unite comic con fans across the world with some of the biggest names in Hollywood. To date, our digital marketing and public relation campaigns have delivered over 1.5B impressions, 402.9K engagements, and 22K followers on Facebook, Instagram, Twitter, and YouTube. Stay tuned on our latest campaign efforts as we approach Celebrity Fan Fest 2021. 

2019

Devil’s River Conservancy: “Water. The Consequences?”

Following the success of the Devils River Conservancy’s 2018 “Don’t Blow It” campaign, the organization decided to expand its conservation efforts and focus on the lack of groundwater management in Val Verde County. In 2019, the nonprofit organization enlisted the help of Noisy Trumpet to increase awareness of the international, economic, and ecological impacts that large scale groundwater pumping has on rivers, lakes, creeks, municipal water supply, and neighboring landowners. The “Water. The Consequences?” campaign delivered 2.4K clicks, 1.7K engagements, and 300K total engagements. As a result of our efforts, we were selected as a finalist for the 2019 PRNEWS’ Platinum PR Awards in the category of “Activism Campaign.”

2020

San Antonio Museum of Art

The San Antonio Museum of Art has been delivering arts and culture to the San Antonio community for almost  40 years. We couldn’t be prouder to say that we began working alongside this long-standing institution in 2020 to help raise traffic to their “Texas Women” exhibition as well as drive awareness to their membership program. Our scope of work includes providing creative assets, digital ad campaigns, community outreach, and public relations services.

San Antonio Botanical Garden

2020 might be a little bit of a whirlwind but we’re on the up and up! As the year continues, we’ve added the San Antonio Botanical Gardens to our growing client roster. We have been enlisted to raise awareness and drive ticket sales for their upcoming “Origami in the Garden” exhibition. Our scope of work includes influencer outreach as well as digital and print advertising. Be sure to stay tuned to your social feed or your weekly newspaper to find our latest campaign work for the Botanical Gardens.

Grunt Style

“Hooah!” Our growth continues as we take on the nationally-recognized, veteran-owned apparel company, Grunt Style, as a client. In April, the company launched Operation Hero, a multi-city campaign to benefit the men and women battling at the frontlines of the coronavirus pandemic. Noisy Trumpet was enlisted to develop a public relations plan that included the development and distribution of media materials and media outreach to local, regional, and national trade publications, which resulted in over 580K total impressions. As the brand continues to expand, Noisy Trumpet has continued to collaborate with Grunt Style for various projects.

Alamo Fireworks

In 2020, we began work for one of our most “lit” clients — Alamo Fireworks. The popular firework company has partnered up with Noisy Trumpet in preparation for the busiest time of the year in their industry, New Year’s Day. Stay tuned as we light the fuse on digital ads, email campaigns, influencer marketing, and social media management that’s sure to blow up.

While we like to toot our own trumpet, sometimes it’s nice to let someone else play in the band. Since our inauguration in 2017, we’ve been:

  • Granted a PRSA Del Oro El Bronce Award of Excellence for Creative Tactics
  • Recognized as a top ten social media marketing firm in the San Antonio Business Journal
  • Selected for a 2019 Marketing Excellence Award from the American Marketing Association. 
  • Selected as a finalist for the 2019 PRNEWS’ Platinum PR Awards in the category of “Activism Campaign” for our work with Devils River Conservancy.
  • Received an honorable mention for PR Daily’s Media Relations Awards in the category “Government/Public Affairs Media Relations.”
  • In 2020, Noisy Trumpet ranked as the second-largest PR firm in San Antonio by the San Antonio Business Journal.

We’ve achieved so much in just three years, and we’re excited to go even further during our next year in business.  Let us show you why Noisy Trumpet truly takes the cake in PR and digital marketing. Take a seat at our table to try a piece, we’re always just one call, like, follow, tweet, or DM away!

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Blog Public Relations

Noisy Trumpet Brings Home Two PRSA Awards

PRSA Del Oro Awards web banner

Our team is thrilled to announce we have been selected as award recipients for PRSA’s 2020 San Antonio Del Oro Awards! PRSA San Antonio holds its annual Del Oro Awards contest to recognize the outstanding work and contributions produced by public relations professionals. This year, our work for two clients has been recognized in PRSA’s La Plata Awards division. 

Foremost, San Antonio Sports’ “Power of Sport” campaign received a La Plata Excellence award in the category of Community Relations/Public Affairs. Noisy Trumpet developed an integrated and strategic community-focused public relations campaign based on research provided by Core Research linking youth sports to future career success. The goal of the campaign is to raise awareness for San Antonio Sports, educate the public on how the organization benefits the community and raise funds to support the i play! afterschool program. Due to its success, San Antonio Sports has extended the “Power of Sport” campaign into 2020 and has expanded the i play! afterschool program to 10 new schools.

Furthermore, our 2019 campaign with The Devils River Conservancy (DRC) received a La Plata Merit award in the category of Social Media Campaigns. We executed a strategic and engaging social media campaign to help build the organization’s reputation, reinforce “Don’t Blow It” key messaging, and drive attendance to the “Wild Devils” fundraiser. By the end of the year, Noisy Trumpet grew the DRC’s social following to 5.8K followers and received 1.1M impressions, 2.1K messages and 77.2K engagements from users joining the conversation surrounding our campaign.

We are humbled to be rewarded for our efforts with these fine organizations. The virtual Del Oro Awards celebration will be held on Thursday, July 30 at 5 pm. For more information on each campaign, please see our case studies.

Looking to improve your next campaign strategy? Contact us today. We’re just one call, like, follow, retweet and DM away!

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Blog Public Relations

Noisy Trumpet Receives Recognition from PR Daily

Devils River web banner

Noisy Trumpet is excited to announce that our campaign with the Devils River Conservancy (DRC) has received an Honorable Mention award for PR Daily’s Digital Marketing and Social Media Awards in the category of “Public Affairs Campaign.” This category recognizes campaigns from around the globe that have influenced public policy through digital and social media channels. 

Since 2018, Noisy Trumpet has proudly represented the Devils River Conservancy, a nonprofit organization with a mission to preserve and protect the Devils River and the lands within its watershed. In 2019, our team developed a strategic digital and social media campaign with a goal highlighting three specific initiatives: 

  1. Position the DRC as an authority and thought leader in conservation efforts. 
  2. Raise awareness of the “Don’t Blow It” campaign.
  3. Drive attendance to the organization’s “Wild Devils” fundraiser. 

Our agency provided key message development, social media management, event promotion, email marketing, influencer marketing and digital advertising. As a result, our efforts influenced public opinion through the DRC’s affiliation with government leaders such as Texas Parks and Wildlife, Devils River Association, The Nature Conservancy, Shumla Archeological Research and Education Center and the Military Affairs Association. In addition, the Devils River was named the first International Dark Sky Sanctuary in Texas and the 6th in the world. This critical recognition validated the DRC’s work and raised their profile as a leader in conservation.

It is an honor to be acknowledged for our accomplishments with the Devils River Conservancy and to be internationally recognized for this successful body of work. For a full list of winners and honorable mentions, visit PR Daily’s 2020 Digital Marketing & Social Media Awards.

Looking to launch your next campaign? Contact us! We are just one call, like, follow, retweet and DM away.

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Blog Industry Trends Public Relations Social Media

How to Navigate COVID-19’s Media Shift

The spread of COVID-19 is having a major impact across all industries in San Antonio and across the globe. While we have not experienced a crisis exactly like the coronavirus in recent history, we have persevered through other crises that led to heightened levels of anxiety.

Noisy Trumpet understands the situation companies are in during these unprecedented, uncertain times. The marketplace has changed dramatically and consumer behaviors are evolving. During this crisis, Noisy Trumpet is helping clients navigate the changing marketplace and continue to connect with their target audiences through a variety of digital marketing and PR tactics so that they can continue to thrive despite “the new normal.”

Consumer Behaviors and Media is Shifting; Your Marketing Strategy Should Too

With much of the workforce now working from home, there have been major changes in media consumption habits. People are spending more time on digital channels than ever before. These changes include:

  • A 200% increase in Connected TV (CTV) consumption since March 1st, 2020.
  • 80% of consumers say they consume more content since the outbreak.
  • 60% of consumers who are staying indoors are also watching films, news, and general programming via connected devices.
  • Audiences at home are consuming media at a 60% higher rate.
  • 44% of consumers say they are spending longer time on social media.
  • There has been an 18% increase in total ad call volume compared to March 2019.
  • Email open rates have risen by up to 25% week-on-week in retail.
  • CTV news viewership has increased nearly 50% since the outbreak began.

This change in media consumption presents a unique opportunity to tap into digital marketing and PR tactics while users’ attention is captured. From PR campaigns and content creation to social media and digital advertising, Noisy Trumpet specializes in creating powerful marketing solutions that drive results for our clients. We are monitoring these changing trends to help our clients create a road map to success.

To help your company navigate through these challenging times, below are five tips to incorporate into your marketing strategy in light of  COVID-19.

1. Stay Positive

For many of us, this is a time of unease with the coronavirus and news changing rapidly. It is important to stay positive, not just for your own wellbeing but also for your brand. Brands who continue to be a resource and produce positive content are able to cultivate loyal customers. This crisis will end, and when it does, it is important that consumers see your brand as one that was present and supportive during the difficult times. Be honest and genuine in your communication. Highlight your community presence – more than ever consumers want to purchase from philanthropic companies who are giving back to their communities.

Noisy Trumpet supports the San Antonio Food Bank

2. Keep your Brand Presence

Some companies may feel the pull of economic pressures and decide to cut their marketing and communications budgets. This is unfortunate since now more than ever, audiences are house-bound and consuming media at rapid rates. Even if you have to pivot your messaging from earlier plans, keep up your brand presence across all channels and mediums.

Influencer Marketing Hub surveyed 35,000 consumers about their views on brands advertising through the COVID-19 crisis. Only 8% thought brands should stop advertising. However, your messaging should pivot with the changing times. Re-brand materials with a softer, more positive message that shows your connection to the community. 75% of consumers think brands should inform people of what they’re doing, but keep in mind 74% think companies should not exploit the situation. Use this time to strengthen brand awareness by providing your community with online resources and content. Ignite genuine conversations with your consumers. We’re seeing clients support their consumers by sending personalized video messages, providing at-home workouts, and much more – even if it doesn’t contribute to the bottom line right now. When this time is over, consumers will remember the brands that sustained communication and showed empathy during this difficult time.

Noisy Trumpet assists SA YES in providing resources for at-home learning

3. Think Outside the Box

Social behaviors have changed and right now that is ok. Because large gatherings and special events are not possible, we have seen cancelations of major events such as South by Southwest, nonprofit galas, and even the postponing of the 2020 Tokyo Olympic Games. These cancelations can be devastating to the organizers and attendees alike. We encourage organizers to think outside the box and find ways to keep your audience connected. If customers can’t come to you, bring your service or product to them digitally. Rely on digital marketing to help create an online alternative that will engage your customer base and keep your company on the forefront. This could include tactics like leaning more heavily on e-commerce storefronts and virtual events.

During this crisis, Noisy Trumpet has been able to help one of our nonprofit clients shift from a 1,000-guest gala to an online auction. The nonprofit depends on donations raised at their annual event to support their operating budget for the rest of the year. Through digital marketing, Noisy Trumpet was able to promote the online auction and secure over 90% of the donations they typically receive at their in-person event – at significantly less cost to them. 

Noisy Trumpet helped transition San Antonio Sport’s Hall of Fame Tribute to an Online Mega Auction

4. Email and Post it – Engage your Audience

The cadence of consumer lives has changed. In the past, digital research could tell you the best days and times to send certain correspondence. Since the COVID-19 outbreak, consumers’ days are not as scheduled – people are checking emails and social media accounts at all hours of the day. We encourage companies to continue sending e-blasts and keep customers engaged. People have more time on their hands right now and email open rates have increased up to 25%, with daily email open rates generally increasing by 5-10% each week.

Social platforms such as Facebook, Instagram, and Twitter have seen a rise in usage as well. People are using social media to help them stay connected with family and friends, get news updates, and consume entertainment. Viewership is at an all-time high and yet, according to Influencer Marketing Hub, 74% of brands are posting less on their company’s social accounts. Don’t hesitate to engage your audience on social media! Post relevant information, use video and make it personal. Involve your audience in polls, highlight the best local take-out, or ways you are paying it forward.

Now more than ever, your audience wants to see that we are all living a shared experience. They have the time to read your emails and content so email and post it.

Noisy Trumpet supports Olympia Hills Golf & Event Center’s Family Meals To-Go

5. Now is the Time

If your company has not yet taken the leap into the digital field, now is the time.

Audience and attention rates are at an all-time high. Time online – including online shopping – is increasing. Now is the time to help users find your products and services and to choose your company over competitors by getting your name out there. But you can’t do that if your social presence is lacking or your website is hard to find, outdated, or nonexistent.

If you have a digital presence, now is the time to step up your marketing efforts.

Remind consumers why your product and services are still relevant and needed. Even though times are constantly changing, your business is still important and your customers are restless at home. Keep up your SEO strategy by continuing to post relevant content. When normalcy resumes you want to make sure you are still at the top of Google’s SERPs. Take it a step further and do an SEO audit to make sure your strategy is still applicable.

Talk to your agency about expanding to newer advertising options like Connected TV (CTV) and Over-the-Top (OTT). CTV and OTT provide users a different way to watch TV across multiple types of screens with no cable or satellite subscription required (like Apple TV, Roku etc.). Currently, consumers are seeking digital entertainment options and streaming services. From March 16th through the 22nd, viewers spent about 40% more time streaming both ad-supported and subscription TV compared to the previous week, according to data from Vizio Inc. CTV and OTT are able to align your brand with a highly engaged audience based on their consumption habits.

We’re Here to Help

Changes in media consumption can be daunting for all businesses. Regardless of how your company has been affected, you may have questions or need support. Noisy Trumpet has always been a community first agency and we are here to help you navigate these new media trends and help your company bounce back. Please email us at fran.yanity@noisytrumpet.com or call 210-582-0505.

Categories
Blog Public Relations

Ex-Journalists Reveal Secrets to a Successful Pitch

With the emergence of digital and social media trends, the basics of news reporting have shifted, as well as ways in which public relations professionals pitch to the media. However, each industry still relies on one another and it is key that as public relations professionals we maintain a trustworthy and dependable relationship with reporters. On March 5, the Noisy Trumpet Public Relations team attended a PRSA luncheon titled:
“Confessions from Ex-San Antonio Journalists: Secrets of a Successful Pitch.” The panel included three experienced and insightful women who transitioned from working in a newsroom to careers in public relations. They revealed how to efficiently pitch to the media from the perspectives of former reporters. Here are a few tips our team learned
from the event:

  • [Build a Good Reputation] Reporters want stories that pertain to the beats they cover and don’t want to receive every pitch you send out. Personalize each email by mentioning you’ve researched their relevant work and why your story should be of interest to them. When
    reporters notice that you pitch them relevant stories and aren’t crowding their inboxes, you are more likely
    to gain a positive reputation with them.
  • [Be Mindful of Deadlines] Promptly respond to questions from reporters and provide them with helpful resources, such as photos, videos or website links.
    Always attach press releases as a Word document, and embed the release into the email. This allows the news
    desk to quickly insert it into their scheduling system.
  • [Get to the point] The majority of reporters spend little time reading a pitch; so, it’s critical to engage them right away. Don’t send pitches that are lengthy and overcrowded with information. Capture their attention with a savvy subject line and maximize the preheader text for mobile devices. If sending a press release, make sure to clearly identify the five W’s
    (who, what, when, where, why.)
  • [Pick Up the Phone] It’s okay to follow-up with reporters on the phone, but don’t pester them. When you call, make sure you’re prepared to answer questions and provide new information. Based on their feedback, you can decide on how you should move forward with your pitch. Be conscious of the news cycle and only call at opportune times.
  • [Shareable Content] In the digital age, reporters look for story ideas that will translate to social channels and garner the most shares. Therefore, the basics of reporting have evolved and so should your pitch. This means amplifying the social aspects of your story with imagery, localization, trending topics, human voice and brevity.

Looking for a PR team that can secure media coverage for your brand? Contact us today. We’re just one call, like, follow, retweet and DM away!