Category: Public Relations

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Noisy Trumpet Helps San Antonio Area Foundation Promote 60th Anniversary

We are excited to announce that we have been helping the San Antonio Area Foundation promote a huge milestone for their organization: their 60th anniversary! It’s an honor to represent an organization that continues to make a tremendous impact on the community and the nonprofits they support. Read on to see what we have been up to:

Public Relations 

Our PR team has been an integral part of raising awareness for the Foundation’s 60th anniversary. We have provided support through campaign strategy, messaging, media outreach, and the development of media materials. In just four months, the team has secured over 4.7M media impressions promoting the organization and the nonprofits they serve. 

 

Social Media

Our social media team has had a blast developing social media content that tells the story of San Antonio Area Foundation’s journey over the last 60 years.  We have told this story through impactful messaging about their impact funds, grantees, volunteer events, their team, and major events. Through high-quality, visually engaging posts featuring static and video content, we have been able to reach people in the community and invite them to share their stories working with the Foundation. 

 

Design

The creative gurus on our team are working together to design all things 60th related, from their logos to their landing page. The goal was to emulate the original San Antonio Area Foundation logo but tie in the 60th anniversary theme in a fun and modern way. Swooping clean lines reference the clean, modern aesthetic of mid-century modern design from the 60s as a tribute to the founding of SAAF in this same decade. Lighter grays and blues have been chosen to further represent this diamond anniversary with style and simplicity. The goal of the landing page was to direct traffic back to the San Antonio Area Foundation website and encourage donations. We have also delivered an outdoor billboard and are currently working on getting print and digital ads approved. The next project for Area Foundation will be their impact report. 

 

Web

Our web team delved into the world of user experience, responding to the client’s desire for brightness and interactivity. To achieve this, we incorporated captivating gradient hovers, adding layers of depth and engagement to the user interface. Each hover transitioned smoothly, enhancing the overall user journey and reflecting the vibrancy of the Foundation’s 60-year legacy.

 

If your company has any inquiries about the benefits marketing and public relations can offer your business, we invite you to contact us. Our Noisy Trumpet team will be happy to assist! 

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Noisy Trumpet Public Relations

How To Use Storytelling in Nonprofit Fundraising to Connect with Donors and Supporters

Nonprofit organizations face many challenges such as sustainability concerns and dependency on external financial support, when compared to other businesses. In order to secure a consistent revenue and donation stream, donors and supporters must be connected to the mission and values of the organization.

How do you build that connection and drive support? Creative storytelling.

Crafting effective nonprofit messaging is a powerful means to captivate and convey the essence of an organization’s mission and overall impact.

In the context of nonprofits, donors and supporters identify an existing connection with the mission and values of the organization. They are inherently invested in the cause, making them a receptive audience ready to be engaged through compelling narratives.

Why storytelling matters in nonprofit fundraising:

  • Emotional connection – well-crafted stories help create a personal connection with your target audience which allows them to better understand the mission. These emotional connections enable audiences to gravitate toward your messaging and supporting the cause. All nonprofits are defined by a niche mission that brings awareness to a cause. Because of this, meaningful storytelling impacts a person’s decision to further commit to the organization’s cause and mission.
  • Memorable moments – the average reader tends to remember stories rather than facts and figures. A thorough and visually appealing message ensures that the cause stays in the donor’s and supporter’s mind.
  • Inspires actions – stories motivate donors and supporters of the cause to take action. The narrative arc can inspire commitment and long-term support.

Tactics for compelling nonprofit storytelling:

  • Be Authentic – audiences are prone to media in their day-to-day life. Being authentic creates a genuine connection between the nonprofit and its donors. Utilizing strategic public relations tactics helps make meaningful connections that drive the authentic quality of the organization’s mission and values.
  • Create relevancy – Tailor stories to resonate with your primary audience and create an open connection to secondary audiences. Continue to highlight aspects of your mission and impact that aligns with the donor’s values. Incorporate trending topics on social media to reach a broader audience helps drive analytical data to expand the relevancy of an organization.
  • Call to Action – Highlight the collective impact achieved through contributions and support from donors. Continue to encourage ongoing engagement by inviting external audiences to connect through newsletters, social channels, and events.

 

If you are in need of impactful storytelling to build awareness around your organization, contact us today!

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Blog Public Relations

Marketing vs PR: Similarities, Differences, and How They Work Together

When it comes to promoting a company or brand, two departments play specific, yet interconnected roles – marketing and public relations (PR). While both contribute to the overall success of a business, they have different focuses and objectives. 

Marketing primarily focuses on selling products or services and using various techniques to attract customers and increase sales. On the other hand, PR is centered around maintaining a positive reputation for the company as a whole and raising awareness of a brand and its initiatives. This helps target audiences understand what a client does through storytelling as well as building strong relationships with key stakeholders. In this blog, we’ll dive into the main differences between these two departments, their daily activities, goals, and much more.

Daily Activities 

PR professionals invest time into learning about a brand and what makes them unique. In order to achieve their goals, the team develops positive stories about the company while building relationships with media it would resonate with. In addition to defining company messaging, PR professionals also handle crisis communications and secure opportunities to establish the brand as thought leaders in their respective industries.

On the other hand, marketing professionals spend their time planning campaign launches, creating and strategizing on marketing tactics while conducting client research to achieve goals across platforms (social, web, digital ads, etc.). 

Audience 

The PR department tailors its communication efforts to different audiences based on the company’s specific needs and is based on public perception. This includes engaging with media outlets, influencers, and the general public through several tactics such as press releases and news articles. In contrast, marketing primarily focuses on reaching and engaging with customers and prospects to achieve specific goals such as donations or sales, and targets an individual rather than a group of people. 

Goals

The PR department’s goal is to create a positive image for the company, build strong relationships with stakeholders, and manage the company’s reputation. Marketing focuses on attracting and keeping new/current clients while accomplishing particular objectives for the client such as fundraising or sales. 

Metrics of Success

PR professionals determine success by measuring positive engagement, public interest, and total press coverage in relevant publications. Marketing teams, however, measure success by evaluating whether the marketed product or service met its sales goals, analyzing the return on investment (ROI) from marketing campaigns, and tracking increases in customer engagement and brand awareness. 

How Marketing and PR Work Together

The success of one department relies on the success of the other. For instance, if the marketing team faces challenges in increasing sales, it could be attributed to a lack of brand awareness. Companies need to align both their marketing and PR strategies to optimize their efforts and build positive relationships with their target audience.

Conclusion

Both marketing and PR play distinct but complementary roles in a company’s overall success. Understanding the differences and aligning these strategies can help companies achieve their goals and create positive brand experiences.

If your company has any inquiries about the potential benefits that marketing and public relations can offer to your business, we invite you to contact us. Our Noisy Trumpet team will be happy to assist! 

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Blog Public Relations

Making a Difference in the Community Through Public Relations

Embarking on a career change is never an easy transition. However when your goals align with your passion, that’s when your move becomes seamless. I became a journalist because I wanted to tell stories, give a voice to those who had none, but most importantly I wanted to make a difference in my community. When deadly flooding struck Wimberly, Texas during Memorial Day in 2015, killing eight people and leaving millions of dollars in damage behind, as a journalist, I knew I had a duty to help those Central Texas residents. From interviewing residents who had lost everything to attending fundraisers, I wanted viewers at home to see what these folks were going through and encourage them to help as well. When you help others who are in need, not only do you feel good as a person, but you can encourage others to do the same.

When I made my career change, the biggest challenge I faced was trying to achieve that same feeling of helping others but on a different scale – public relations. Every media pitch and press release I received from public relations agencies felt more about selling their client to you than about authenticity. However, when I dipped my toes into the public relations industry one of my clients proved that you can be authentic, if you know how to share real-life experiences.

When I was assigned to work with Any Length Retreat, the leading spiritual retreat for treating men’s addiction in Central Texas, I knew right away there were an endless amount of impactful stories to tell. One thing journalism has taught me is that people want to hear stories from real people and they want to feel an experience. When I met Any Length Retreat Founder Robert White, he shared his experience about his own recovery journey and wasn’t afraid to share it with others as well. With willingness to share his story, I was able to book him on a radio show, Inside Austin. The pre-recorded interview consisted of Robert and another guest from Any Length Retreat who was also recovering from addiction. On the day the episode aired, I was informed by Robert that they had a new guest check-in at Any Length Retreat because he heard the interview and wanted to get help. Thinking about it still gives me chills to this day, but it made me realize that just because I left journalism it didn’t mean I was leaving behind my passion for helping others by telling stories. I was still doing it.

If your company or nonprofit organization has amazing stories to tell, but don’t know how to get the word out to the community, contact Noisy Trumpet to work with our experienced public relations team who can turn your stories into impactful changes in the community.

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Blog Public Relations

The Importance of Diversity in Public Relations

On the latest podcast episode of “Be Heard”, our Public Relations Account Executive, Candice Avila-Garcia, speaks with acclaimed Latina author and PR veteran, Melissa Vela-Williamson, to discuss the importance of diversity in the public relations industry.

Melissa’s journey working in PR wasn’t a straight path. While attending St. Mary’s University in San Antonio, Texas, she studied creative writing and photography. During her senior year of college, she discovered PR and all it had to offer. After celebrating two decades of working in PR, she wants to share her story and inspire those starting out in the industry.

In Melissa’s new book, “Smart Talk: Public Relations Essentials All Pros Should Know”, she breaks down what public relations is, how diversity can positively impact public relations, and the tools you need to be successful in your role.

Being of Mexican-American heritage, Melissa shares a strong connection to her Hispanic community and is passionate about showing up for her people in any way she can. This was the sole purpose behind her new book; She wanted to bring awareness to the industry and provide invaluable knowledge for those who are interested in pursuing this career.

Listen to our conversation with Melissa and explore our other episodes today.

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Blog Public Relations

The Value of One Earned Media Impression

Earned media public relations campaigns are measured by the number of impressions made over the course of the campaign window. More impressions mean more people reached and better results generated for the client. The value of one single impression doesn’t sound like much …until you hear this story.

Noisy Trumpet has the privilege of representing JDRF in San Antonio and Austin. JDRF is the leading nonprofit spearheading awareness, advocacy, and research for Type 1 Diabetes (T1D), an incurable and unpreventable autoimmune disease often affecting children. The highs and lows of this disease wreak havoc on families and the person living with T1D; T1D can be fatal.

In early November, JDRF held their annual OneWalk at Morgan’s Wonderland in San Antonio. Thousands of people attended the walk to show support for those living with T1D. Leading up to the event, the Noisy Trumpet PR team worked diligently to secure earned media coverage to raise awareness of the event, including a live news shot the morning of the walk on KSAT(ABC).

An amazing and inspiring story emerged from that on-site news story.

 

At OneWalk, a participant approached Amanda Mounts, Executive Director of the San Antonio Chapter of JDRF, and shared that she was currently fostering a child with T1D. The child had been moved from home to home because caregivers did not know how to properly care for him.

On November 6, the morning of OneWalk, the woman was watching the news and saw KSAT’s live shot of the event. She was immediately inspired to gather her family and attend the walk that day. There, she was able to engage with others in the T1D community and find resources for her foster child. She was met with open arms, resources, and inspiration. As she chatted with Amanda that morning, she remarked that she ‘now knows what to do to care for her foster child’ thanks to JDRF.

Interestingly, foster children with T1D are often moved around from home to home, even to medical facilities like nursing homes because caregivers do not know how to care for diabetic children whose ups and downs affect quality of life for the whole family. Re-engaging with the foster community to share support and resources is now a renewed focus for JDRF in San Antonio.

While OneWalk-San Antonio garnered over 4.5 million impressions in media coverage, one impression is all it took to change and save a life!

If you’d like to see how media coverage can support your organization’s mission, please contact us today to learn more!

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Blog Noisy Trumpet Public Relations

Noisy Trumpet Public Relations Team Expands Media Coverage Throughout Texas

The Public Relations team at Noisy Trumpet wrapped up a strong month in August with media coverage we secured for our client TEXAS YES. At the start of every school year, the educational nonprofit distributes thousands of school supplies to Title 1 elementary schools throughout Texas including San Antonio, Corpus Christi, and Austin, through their “Box of Dreams” program. This year, with the tremendous generosity of prominent injury attorney and philanthropist Thomas J. Henry, TEXAS YES was able to expand efforts to the Dallas Fort-Worth area.

Well before the start of the distribution, our PR efforts helped secure media coverage in the San Antonio and Corpus Christi area. Soon after, we secured coverage in every market where we gave out much-needed school essentials, including our biggest market, Dallas Fort-Worth. In total, we garnered 31 media hits, which resulted in over 24 million impressions across each market.

Not only is it exciting for us to tap into a new media market, it’s also rewarding to share the stories of our important nonprofits, which helps thousands, if not millions of families. 

If you’re a local nonprofit who wants to be featured in the news in a positive way, but doesn’t know where to start, contact our public relations team today! We would love to work with you and share the worthwhile impact your nonprofit has on the community.

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Blog Industry Trends Noisy Trumpet Public Relations

Why PR Industry Awards Matter

Noisy Trumpet’s work has been recognized amongst the best in the country following our recent nomination at this year’s Ragan PR Daily Awards in New York City. Our digital media, public relations, and traditional media campaign for the San Antonio Botanical Garden’s new holiday exhibition, ‘Lightscape,’ received an honorable mention in the “Multi-Media Campaign” category. Part of the team traveled to the ‘Big Apple’ in May to personally accept the award.  The etched glass plaque is now proudly displayed in our San Antonio office alongside other national, regional, and local accolades. 

Industry awards are more than just trophies to line the wall of a workplace. They are symbols of excellence and effort.  These awards don’t just magically appear.  To be considered, award opportunities must be properly vetted, and applications must be filled out in great detail. This is something we encourage all clients to pursue. The time and resources for each submission yield extraordinary benefits both externally and internally.

Business awards can galvanize the people who worked so hard to create the project or campaign worthy of a submission. The recognition can boost staff morale and increase credibility in the industry. In addition, award opportunities demonstrate management’s commitment to not only the quality work we provide to all our clients, but also how much they value employees. 

Awards can also increase your bottom line regardless of taking home the top prize.  Just being a finalist can add credibility.  The nomination by an esteemed third party is a valuable endorsement. That recognition also increases brand awareness and visibility.  Industry awards can be included in agency marketing efforts to set you apart from competition.

As the saying goes, “you can’t win if you don’t play.”  Finding and applying for industry awards can be time-consuming but are worth the effort. Noisy Trumpet’s public relations team identifies and submits applications on behalf of our busy clients.  If you are interested in increasing your recognition, contact us today!

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Blog Noisy Trumpet Public Relations

Be Heard: JDRF January PR Coverage

In honor of the 100th year anniversary of the first successful insulin injection, our PR team conducted strategic outreach efforts in the month of January to bring further awareness to our client JDRF, a nonprofit organization that funds Type 1 diabetes (T1D) research.

We began the month by highlighting a recent CDC study reporting that children who have recovered from COVID-19 are at higher risk of being diagnosed with Type 1 diabetes. With Texas witnessing a record number of cases for children hospitalized with COVID-19, we positioned JDRF as a leading expert who can speak to specific Type 1 diabetes symptoms parents should be aware of. As a result, our team secured a featured segment on KSAT -12 (ABC) San Antonio which was cross-promoted on both broadcast and online platforms.

To build further momentum on JDRF’s expertise, we also brought awareness to the success of their new beta cell clinical trial which utilized stem cell therapy to restore the body’s natural ability to regulate insulin in one patient. This was the first major development in diabetes research since the very first insulin injection treatment 100 years ago – January 23, 1922. These two additional story angles secured notable coverage in top broadcast outlets including KSAT (ABC), WOAI (NBC), and KABB (FOX) – San Antonio.

Within a four-day timespan, in the month of January alone, Noisy Trumpet was able to secure 22 media hits resulting in over 5.5M impressions!

We launched the new year on a very high note for JDRF and are excited to continue our work bringing more exposure to their organization and life changing efforts to find a cure for Type 1 diabetes.

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Blog Noisy Trumpet Public Relations

Noisy Trumpet Recognized By PRSA For Best Creative Tactics Campaign

Each year, PRSA San Antonio recognizes outstanding campaigns produced by public relations professionals and their respective agencies. This year, Noisy Trumpet had the honor of being recognized with the “El Bronce Award of Excellence” for its efforts boosting awareness and membership for the San Antonio Museum of Art (SAMA). 

 

The “El Bronce Awards” celebrates the best of the best in the tactics through categories reflecting scope, creativity, and the importance of strategic public relations. 

 

The goal of SAMA’s Awareness and Membership campaign was twofold – first to raise general awareness of the Museum and second to grow its membership program to increase the number of engaged members. 

For this twofold approach to work, the agency launched an Awareness campaign. It included a soft CTA focused on building the foundation and increasing understanding of the Museum. The  team then combined traditional and digital media which told the story of a visit to SAMA from visitors’ points of view. The goal was to bring awareness and remind people  of how the Museum is fun, safe and inspiring. The Membership campaign followed the Awareness campaign.

 

The success of the campaign was measured by the following results:

  • The direct mail campaign saved SAMA over $1,200, allowing the remaining budget to be used for  digital media, in order to extend messaging and reach new audiences.
  • SAMA membership soared with more than 200 new members 
  • The direct mail response rate spiked with  a 61% increase from the previous year’s campaign. 

Noisy Trumpet is always actively vetting opportunities to further highlight the successes of our client campaigns. Is your organization looking for the best creative tactics to drive further awareness and reach your target audience? We can help! We’re just one call, like, follow, retweet, and DM away!