Category: Noisy Trumpet

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Noisy Trumpet Turns 5! Introducing Our Core Values

After hard, driven, intentional work and tremendous growth, we proudly celebrated our fifth-year anniversary in 2022! For the past five years, we’ve taken pride in helping businesses grow their customer base and expand their reach through our digital, web, social and public relations services. Our agency has come a long way and we will continue in our pursuits to expand and produce meaningful results as a company. 

Pictured (From Left to Right): Director of Public Relations Clarissa Castañeda, Founder and CEO Fran Yanity, Vice President of Digital Strategy Sarah Strunk

To kick off year five, we have established core values that serve as the heartbeat of what we do, who we are, and why we do it. After much thought and employee feedback, we landed on the phrase “Noisy Trumpet GETS IT” to encapsulate what we believe are the qualities that best represent our organization’s fundamental driving forces. The abbreviation GETS IT stands for the traits: Growth, Expertise, Teamwork, Service, Innovation, and Trust. 

NOISY TRUMPET “GETS IT.”

Growth. We are not satisfied by the status quo. We strive to constantly improve our company, our employees’ personal and professional skill sets, and the value we provide to our clients so we can drive company growth.

Expertise. Our team of highly trained specialists are experts in the industry and deliver personalized plans that move the needle. 

Teamwork. It is through shared responsibilities and diversity in thought that our team is able to produce holistic campaigns that drive measurable and meaningful results.

Service. Noisy Trumpet will always be a community-first agency. All staff is encouraged to participate in our Volunteerism Matters program through which our agency contributes to the local community via volunteer work and fundraising efforts.

Innovation. We help clients identify new opportunities to engage and connect with their target audience through creativity, cutting-edge thinking and innovation through digital marketing and advertising, website development, social media management, and public relations.

Trust. Simply put, we do what we say we will do for our team, our clients, our company and the industry as a whole.

“After the first five years of exponential growth, capturing who we are, what we do and how we do it was an important milestone for the team. This collaborative effort of crystalizing our core values was a critical part of our journey to the next level.”

  • Fran Yanity, Founder and CEO

As we move forward with our company’s mission of elevating brands as leaders across marketing channels, we will hold the above-mentioned qualities as guiding principles. We are beyond excited for the future of our agency and know that these core values will allow us to reach new heights and accomplish our goals.

Ready to get your message out? Join the ensemble of San Antonio companies and organizations growing their brands with Noisy Trumpet. Remember, our team “GETS IT” when it comes to providing impactful digital, web, social and public relations services.

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Blog Noisy Trumpet Public Relations

Noisy Trumpet Public Relations Team Expands Media Coverage Throughout Texas

The Public Relations team at Noisy Trumpet wrapped up a strong month in August with media coverage we secured for our client TEXAS YES. At the start of every school year, the educational nonprofit distributes thousands of school supplies to Title 1 elementary schools throughout Texas including San Antonio, Corpus Christi, and Austin, through their “Box of Dreams” program. This year, with the tremendous generosity of prominent injury attorney and philanthropist Thomas J. Henry, TEXAS YES was able to expand efforts to the Dallas Fort-Worth area.

Well before the start of the distribution, our PR efforts helped secure media coverage in the San Antonio and Corpus Christi area. Soon after, we secured coverage in every market where we gave out much-needed school essentials, including our biggest market, Dallas Fort-Worth. In total, we garnered 31 media hits, which resulted in over 24 million impressions across each market.

Not only is it exciting for us to tap into a new media market, it’s also rewarding to share the stories of our important nonprofits, which helps thousands, if not millions of families. 

If you’re a local nonprofit who wants to be featured in the news in a positive way, but doesn’t know where to start, contact our public relations team today! We would love to work with you and share the worthwhile impact your nonprofit has on the community.

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Advertising Blog Industry Trends Noisy Trumpet

Overlooked Content Marketing Strategies

Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s attention, try using one of the underutilized marketing tactics below:

  1. Google Business Profile

Google is the world’s most-visited website. It’s the place to showcase the best your business has to offer. Google Business profiles should be optimized to ensure you’re connecting with the appropriate audience that is searching for products, services, or businesses like yours on Google Search and Maps. Creating custom content, encouraging and responding to reviews, and keeping business information up to date, will help you get discovered on Google. 

  1. Micro-Influencers

Influencer marketing is great for creating brand awareness. Enlisting the help of micro-influencers can help organizations reach hyper-localized, niche audiences. They often have less than 10K followers but tend to have higher engagement rates and more targeted audiences. Our team already has unique relationships with a host of micro-influencers around Texas. We can help match you with those who will best fit your organization’s needs!

  1. Online Forums

Online forums allow users to ask and answer questions about various topics. These include Reddit, Facebook Groups, and LinkedIn Groups, among others. The goal when using these platforms is to find a niche group of people asking questions and searching for information about your product, service, or industry. Your marketing team can use their expertise to answer queries and recommend your company. This is a great way to connect with your audience and highlight your product or service.

  1. Keyword Research

Where do consumers go to find information online? Most go straight to Google. Ensuring your website and Google Ads include important keywords and phrases that your target audience might be searching for will help lead potential customers to your organization. Being in the right place at the right time pays off!

  1. Interviews with Thought Leaders

Establishing credibility is essential to building trust between your organization and your audience. Partnering with a thought leader in your industry for a blog, podcast, or social takeover to promote your brand can help expand your network, diversify your content, and connect you with a different audience. 

While sticking to dependable marketing tactics will provide good results, going the extra mile to reach your target audience will help your organization grow to its full potential. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media and Digital Marketing Specialists ready to drive measurable results. Contact us today!

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Blog Industry Trends Noisy Trumpet Public Relations

Why PR Industry Awards Matter

Noisy Trumpet’s work has been recognized amongst the best in the country following our recent nomination at this year’s Ragan PR Daily Awards in New York City. Our digital media, public relations, and traditional media campaign for the San Antonio Botanical Garden’s new holiday exhibition, ‘Lightscape,’ received an honorable mention in the “Multi-Media Campaign” category. Part of the team traveled to the ‘Big Apple’ in May to personally accept the award.  The etched glass plaque is now proudly displayed in our San Antonio office alongside other national, regional, and local accolades. 

Industry awards are more than just trophies to line the wall of a workplace. They are symbols of excellence and effort.  These awards don’t just magically appear.  To be considered, award opportunities must be properly vetted, and applications must be filled out in great detail. This is something we encourage all clients to pursue. The time and resources for each submission yield extraordinary benefits both externally and internally.

Business awards can galvanize the people who worked so hard to create the project or campaign worthy of a submission. The recognition can boost staff morale and increase credibility in the industry. In addition, award opportunities demonstrate management’s commitment to not only the quality work we provide to all our clients, but also how much they value employees. 

Awards can also increase your bottom line regardless of taking home the top prize.  Just being a finalist can add credibility.  The nomination by an esteemed third party is a valuable endorsement. That recognition also increases brand awareness and visibility.  Industry awards can be included in agency marketing efforts to set you apart from competition.

As the saying goes, “you can’t win if you don’t play.”  Finding and applying for industry awards can be time-consuming but are worth the effort. Noisy Trumpet’s public relations team identifies and submits applications on behalf of our busy clients.  If you are interested in increasing your recognition, contact us today!

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Blog Noisy Trumpet Social Media

Two Is Better Than One: Social Media Management And Social Media Marketing

Social media management and social media marketing are commonly treated as the same service but in reality, they are two different components of a successful digital marketing strategy. While they can both work together to accomplish the same goal, it is important to understand the key differences in implementing the use of each element separately. We break these differences down below:

What is social media management?

Social media management involves managing your organization’s online presence on social media platforms like Facebook, Instagram, and Twitter. This includes creating and sharing unique content, interacting with engaged users (i.e. responding to comments), and getting to know your audience. Fulfilling each of these responsibilities ensures you’re using your organization’s social accounts in an intentional and authentic manner, which is a vital part of forging a deeper connection with your audience. 

What is social media marketing?

Social media marketing is the process of monetizing your social media platforms and ultimately, growing your business. While social media management focuses primarily on monitoring your social accounts and establishing an online presence, social media marketing focuses more on using that presence to generate leads, drive traffic to your website, increase sales, and more. Whenever necessary, an effective way to monetize on social media is through paid advertising.

“Social Media Marketing without Social Media Management can be compared to buying an amazing home but never maintaining it. At first, it looks great but over time the home will lose its value. Social Media Marketing alone can deliver temporary results but risks a lack of authenticity if there isn’t a strategy in place for managing the growing audience.”

– Alyssa Watson, Social Media Specialist

In summary, social media management is the organic aspect of social media while social media marketing is the paid aspect, and a successful digital marketing strategy includes both. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media Specialists ready to unleash your organization’s full potential on social media. Contact us today! 

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Blog Noisy Trumpet

Why A Great Graphic Designer Is The Key To A Successful ReBrand

Is your current brand identity accurately representing your mission and contributing to your organization’s success? Can consumers tell what your company does or stands for just by looking at your logo? If not, it might be time to consider a rebrand and Noisy Trumpet has the graphic designers you need to do just that. 

The most common reason for a rebrand is when a brand’s logo aesthetic no longer reflects what a company does. In this case, developing an updated brand identity through the creation of a new logo is necessary. However, your new logo design can’t just be good, it must be great.

“A great logo is important because it is able to represent your brand without saying a word. It’s a company’s first impression and the foundation of a brand’s identity. A good logo design will make you think, but a great logo design will evoke emotion, and set the tone for the rest of your brand.” – Daniel Castro, Senior Art Director 

So, what makes a great logo? A great graphic designer. 

Graphic design plays a key role in successfully rebranding your company. At Noisy Trumpet, our art department is experienced in logo creation and redesign. Two of our most recent projects include: 

  • Creating a new logo for Shadow’s Edge: 90th Cyberspace Operations Squadron, a software development unit for the United States Air Force based in San Antonio. 
  • Redesigning the logo for Blue Cares, the nonprofit organization and community outreach program for the San Antonio Police Officers Association (SAPOA).

Shadow’s Edge

“This logo embraces the deep history of Air Force iconography combined with a contemporary approach. History and emotion go hand in hand. By embracing the military component of this brand, audiences connect on an emotional level with the Shadow’s Edge brand.” – Daniel Castro, Senior Art Director

Blue Cares


“The Blue Cares logo uses the familiarity of the San Antonio police patch shape and brand colors. By giving the brand familiar elements that have a connection to something the audience already knows, the brand builds upon those positive emotional connections.” – Daniel Castro, Senior Art Director 

If you are trying to rebrand your organization, relying on trained professionals with experience in graphic design can help create a successful and seamless transition. Whether it is making tweaks to an already existing logo design or creating a new one from scratch, we’ve got the experts that can help. 

Contact us today. We’re just one call, like, follow, and retweet away!

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Blog Noisy Trumpet

Noisy Trumpet Helps SAPOA Reconnect With San Antonio Community

Noisy Trumpet is excited to add the San Antonio Police Officers Association (SAPOA) to our client roster! For 76 years, SAPOA has represented San Antonio police officers and their dedicated service to the City of San Antonio.

In an effort to break down the barriers between law enforcement and the community, Noisy Trumpet will work with SAPOA to advance their advertising and marketing strategy through website redesign, social media management, and digital advertising. We will also assist in addressing community concerns through transparent and open communication on all media platforms. 

“Our team is proud to represent the men and women of the San Antonio Police Officers Association,” stated Fran Yanity, Noisy Trumpet President and CEO. “Our community is a safer place because of their sacrifice, along with the many ways they give back to support and improve our city,” continued Yanity.

Noisy Trumpet is also proud to assist SAPOA’s charitable arm, Blue Cares, in their digital marketing efforts including branding, website redesign, social media management, public relations, and digital advertising.

Contact us today to learn how Noisy Trumpet can help your organization be heard. We’re just one call, like, follow, and retweet away!

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Advertising Blog Noisy Trumpet

Digital Marketing Campaigns Spotted in Super Bowl Commercials

The Super Bowl is the biggest sporting and television event in America. With about 100 million U.S. viewers, it’s the perfect opportunity for brands to get in front of consumers. However, building personal connection with viewers is key for advertiser success. We broke down the top three marketing trends that were prevalent in spots this year and effectively connected with target audiences.

1. Celebrity Appearances 

Celebrities continue to be a major element of Super Bowl advertisements. Year after year, brands raise the stakes in regard to notable celebrity appearances. This year was no exception. From popular stars like Zendaya (Squarespace) and Pete Davidson (Hellman’s), to iconic duos including Seth Rogen and Paul Rudd (Lay’s), the 2022 Super Bowl ads featured all of our favorite A-listers. Advertisers made sure to include prominent figures from all industries including athletes, actors, chefs, and more. As brands continue to rely on notable celebrities to promote their goods and services, we are reminded of the importance of influencer marketing and how it contributes to brand awareness and credibility.

2. COVID Fatigue

This year, Super Bowl advertisements served as an escape from, rather than a reminder of, COVID-19. In fact, an advertisement promoting an at-home, smart device for COVID testing (Cue Health) was the only commercial that made explicit mention of the ongoing pandemic. The majority of advertisers opted for light-hearted entertainment to promote their brands, specifically focusing on the use of humor. Amazon’s “Mind Reader” ad poking fun at Alexa’s eerie omnipresence is a prime example, as well as Uber Eats’ “Uber Don’t Eats” ad in which celebrities consumed a wide array of household items to promote the range of the delivery service. What do these teach us? Brand efforts don’t always need to be complicated to be successful. Sometimes, transmitting joy is the best way to connect. 

3. Nostalgia

The most memorable Super Bowl ads this year utilized a highly prevalent 2022 trend: nostalgia. To promote its all-electric Chevy Silverado, Chevrolet recreated the opening scene to HBO’s The Sopranos, an American crime drama television series that ran from 1999 to 2007. In an ad for Rocket Mortgage, Anna Kendrick explains how Rocket’s suite of products mitigates the hurdles of modern homeownership using classic kid toys like Barbie’s Dreamhouse and Skeletor’s Castle Grayskull. Jim Carrey dusted off his character Chip Douglas from the 1996 film The Cable Guy to star in Verizon’s Super Bowl ad promoting its ultrafast 5G wireless network. All of these tugged at viewers’ heartstrings,  influencing them to associate brands with “the good old days.” When it comes to marketing, leveraging old memories to build positive emotional connections with customers is a great way to boost sales.

What was your favorite Super Bowl advertisement? At Noisy Trumpet we strive to stay ahead of the curve by familiarizing ourselves with the latest in digital marketing trends. Do you or your business need help navigating the evolving world of digital media? Contact us today. We’re just one call, like, follow, tweet, and DM away!

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Blog Noisy Trumpet Podcasts

Noisy Trumpet Digital & Public Relations Launches New Podcast

Bea Heard Podcast

Noisy Trumpet is making more noise in San Antonio. We are proud to announce the launch of our new industry-focused podcast, “Be Heard.” Aligned with our commitment of staying on top of the latest industry trends, the podcast will help navigate “beyond the noise” of the digital marketing and public relations landscape. 

Hosted by former San Antonio Express-News and MySA journalist, Candice Avila-Garcia, guests will include notable members of the media and community leaders sharing insight about the latest industry trends, news and challenges. 

In our first episode, we talk with former News 4 San Antonio TV personalities who have made the transition into public relations such as Assistant City Manager of San Antonio Jeff Coyle and City of San Antonio Public Works Department Senior Public Information Officer, Darlene Dorsey. 

The podcast also features Noisy Trumpet’s very own Leslie Bohl, who anchored at News 4 San Antonio for more than two decades.

Audiences can tune-in to and listen to episodes of Noisy Trumpet’s “Be Heard” podcast on Apple and Spotify.

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Blog Noisy Trumpet Public Relations

Be Heard: JDRF January PR Coverage

In honor of the 100th year anniversary of the first successful insulin injection, our PR team conducted strategic outreach efforts in the month of January to bring further awareness to our client JDRF, a nonprofit organization that funds Type 1 diabetes (T1D) research.

We began the month by highlighting a recent CDC study reporting that children who have recovered from COVID-19 are at higher risk of being diagnosed with Type 1 diabetes. With Texas witnessing a record number of cases for children hospitalized with COVID-19, we positioned JDRF as a leading expert who can speak to specific Type 1 diabetes symptoms parents should be aware of. As a result, our team secured a featured segment on KSAT -12 (ABC) San Antonio which was cross-promoted on both broadcast and online platforms.

To build further momentum on JDRF’s expertise, we also brought awareness to the success of their new beta cell clinical trial which utilized stem cell therapy to restore the body’s natural ability to regulate insulin in one patient. This was the first major development in diabetes research since the very first insulin injection treatment 100 years ago – January 23, 1922. These two additional story angles secured notable coverage in top broadcast outlets including KSAT (ABC), WOAI (NBC), and KABB (FOX) – San Antonio.

Within a four-day timespan, in the month of January alone, Noisy Trumpet was able to secure 22 media hits resulting in over 5.5M impressions!

We launched the new year on a very high note for JDRF and are excited to continue our work bringing more exposure to their organization and life changing efforts to find a cure for Type 1 diabetes.