Category: Blog

If you are anything like the 148.5 million people around the world, you spent your Sunday night watching Super Bowl LV. Whether you are a football fan or not, it seemed like this year’s Super Bowl elicited more buzz than previous years. As a result of the pandemic, people are hunkered down at home, creating the perfect recipe for a highly-viewed event. This year, there was also a general sense of curiosity as to how the game could be played while adhering to COVID-19 protocols. Would the audience be socially distant? What was in store for the halftime show? And most importantly for us marketing folks, what were the ads going to look like?

Leading up to the game, the buzz was that major advertisers synonymous with prior Super Bowls, such as Budweiser, Coke, Pepsi, and Hyundai, were not going to feature ads this year. Instead, the companies would put those marketing dollars towards COVID relief efforts. The cost to place a 30-second ad in the Super Bowl is $5.6 million. With that high price tag and the majority of businesses taking a financial hit this year due to the pandemic, it’s likely that other businesses shifted their plans and sat this one out as well.

Although there were still companies that secured their Super Bowl spotlight, looking holistically at the commercials, the often care-free and lightheartedness shifted to a focus on building a sense of community. There were still the much-welcomed displays of humor but overall, the sentiment felt different.

In the world of marketing, professionals listen to the pulse of their audience and produce content that will effectively resonate with them. Advertisers this year provided us with content that was full of emotion, glimpses of positivity, and a sense of humor. What Super Bowl commercial resonated with you, and why?

At Noisy Trumpet, we take the time to listen to our clients’ needs and provide them with results-driven resources that will allow their campaigns to succeed. Is your business or brand looking to grow your visibility and create meaningful messaging that will captivate your audience? Contact us today. We’re just one call, like, follow, retweet, and DM away!

The Public Relations Society of America (PRSA) is the nation’s leading professional organization dedicated to communications professionals. As a result of Noisy Trumpet CEO Fran Yanity’s thought leadership and active community mentorship, she recently accepted a position on the Board of Directors for PRSA’s San Antonio chapter. During this annual term, she will specifically chair the management and promotion of The Marilyn Potts Endowment Fund, dedicated to the chapter’s previous and late President, Marilyn Potts.

Created in 2007, The Marilyn Potts Endowment Fund aims to support communications students in the community by providing scholarships and offering professional development opportunities tailored to meet the needs of young practitioners. The fund will help mentor the next generation of public relations leaders in San Antonio.

A ‘community-first’ mindset has been a prominent pillar since the foundation of the agency. From the beginning, our CEO believed that in order to lead the way for future communications professionals in our community, you must invest in their growth. Therefore, this year Noisy Trumpet is honored to match the $1,000 scholarship amount which will benefit a full-time enrolled student at a local university pursuing a communications degree who has demonstrated active participation in public relations outside of the classroom.

To learn about PRSA’s Marilyn Pott Endowment fund, please visit: PRSA Endowment

PIMLAR Solutions is a veteran-owned business established in 2016 that provides legal services including strategy, e-discovery, evidence analysis, arguments, and asset recovery. Their team of experts includes certified fraud examiners, and experts in the insurance, medical, accounting, and legal industries.

We’re excited to announce that Noisy Trumpet is teaming up with this San Antonio-based company to provide public relations support. Our strategy for this 3-month campaign will include media outreach to local, regional, and national media, trade publications, and podcasts. We will also be working with the client to secure thought leadership articles across print and digital media in high-traffic outlets such as The San Antonio Express-News and San Antonio Report. Stay tuned to our website as we begin to roll out our newest campaign alongside PIMLAR Solutions! If you’d like to learn more about our newest client and their extensive investigative services, visit them at pimlar.com.

Are you a business looking to drive leads and traffic to your site or business? Our strategic public relations campaigns can help you reach your target audiences across multiple devices and platforms. Contact us today. We’re just one call, like, follow, retweet, and DM away!

For many of us, our paycheck arrives weekly or biweekly, but have you ever thought about the payroll professionals that make sure you get paid on time? As we try to navigate the current pandemic, this has become more important than ever.

Every year, The American Payroll Association conducts more than 300 payroll training conferences and seminars across the country and publishes a complete library of resource texts and newsletters. APA and Noisy Trumpet team up every September to launch a campaign to promote “National Payroll Week.” This digital campaign aims to capture survey data and offer tools to the everyday employee looking to make the most out of their paychecks. The best part is that every participant is entered to win a paycheck and a dream vacation getaway!

For this project, we worked alongside our sister agency, The PM Group, to secure spots on national television networks such as CNN and Fox Business, as well as print ads in The New York Times and USA Today. Noisy Trumpet’s digital team worked to create a holistic digital strategy to drive awareness and conversions. For this campaign, we ran ads across Facebook, Instagram and YouTube resulting in nearly 4 million impressions. Our team also utilized native ads for a seamless ad experience to reach people no matter where they were including high profile websites such as The Food Network, Good Housekeeping, and HGTV.

Stay tuned as we work alongside APA to create highly targeted campaigns in 2021 for National Payroll Week! Are you a nonprofit looking to drive traffic and awareness towards your cause? We want you to #BeHeard! We’re just one call, follow, like, retweet, or DM away!

Once again, Noisy Trumpet was recognized for a 2020 Marketing Excellence Award from the American Marketing Association! The awards celebration took place on Thursday, September 24, at Alamo Beer Company.

Noisy Trumpet took home second place in the Non-Profit/Governmental category for our work with San Antonio Sports’ “The Power of Sport” Campaign.”

Founded in 1984, San Antonio Sports is a nonprofit organization whose mission is to transform the community through the power of sport. Recognizing the link between healthy bodies and minds, the organization works to provide programs that encourage families to lead active, healthy lifestyles.

The “Power of Sport” campaign utilized a multi-pronged approach that included foundation building, traditional advertising and public relations. Noisy Trumpet developed key messages, media materials such as a detailed infographic, a press release highlighting the research, coordinated on-air media appearances with prominent business leaders, and conducted media outreach to national, regional and local outlets.

To further supplement the campaign, Noisy Trumpet identified and secured social influencers who could further disseminate our messaging across social channels. These influencers shared what the “Power of Sport” meant to them and the impact youth sports had on their lives.

The effectiveness of the “Power of Sport” campaign is measured by the following results:

• The campaign secured 18 prominent spokespeople and met the fundraising goal of $800K in commitments from the local business community.
• The i play! afterschool program was expanded to 10 new schools.
• National distribution of the campaign press release resulted in 163 placements by top publications.
• Developed 21 spots on cable & TV that aired over 25,200 times.
• Secured 26 insertions with over 1.6M impressions in the San Antonio Express-News.
• Featured on-air in 25 “Power of Sport” segments and on the Sports2Nite.com website resulting in 15.4K segment video views.
• Morning show features on “Daytime at Nine,” “San Antonio Living,” “Great Day SA,” as well as a special spotlight on KSAT’s “Year of the Woman” segment.
• Secured 12 hits and a total of 2.88M impressions in print, broadcast and online coverage.
• Secured seven local community social influencers to promote the research and share their “Power of Sport” story across social channels.
• From January 2019 to December 2019, we grew San Antonio Sports’ social following.

To learn more about the “Power of Sport” campaign, visit our case study page. The Noisy Trumpet team is honored to be recognized alongside other firms across the city! To stay up to date with the latest agency news, stay social with us. We’re just one call, like, follow, retweet and DM away.