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The Importance of Team Building

As any good leader knows, team building and camaraderie are critical to achieving exceptional results and high levels of employee satisfaction. When the pandemic hit last year, the Noisy Trumpet team had to get creative with how to continue connecting as a team.

From virtual Happy Hours, to charcuterie board round tables and virtual pizza parties, we tried it all. And, it worked! While we couldn’t physically be together, the ability to connect with co-workers in a relaxed environment via Zoom still achieved the desired result of helping people connect and cope in an environment of disconnection and worry. It allowed everyone to meet without an agenda, to check in with each other and just reconnect. Happy, relaxed employees deliver better results.

Now that companies are gradually transitioning back to the office setting, we thought it was time to have our first in-person team building event in over a year. At the end of April, the Noisy Trumpet team met at J Philippus Art Studio and Gallery for a fun afternoon of glass art making. From cardinals to crosses, hearts and Fiesta art to beautiful sunsets, our team made it all. There were even some snacks and sips of wine to add to the fun!

Employee satisfaction is more important now than ever before. Team outings don’t detract from productivity; they increase it. With optimally-timed gatherings and outings without an agenda, teams can efficiently connect, enjoy each other’s company and recharge, so they bring their best to the work place each day.

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Blog Industry Trends Noisy Trumpet Social Media

How Noisy Trumpet is Staying Ahead of the Curve

At Noisy Trumpet, we work diligently to provide the best customer service and top-tier public relations and digital marketing solutions. As we continue to elevate the quality of work we provide, we also understand the necessity of keeping a pulse on the world around us. That is where our “Trends Watch” team comes into play. This is a newly developed internal team that several Noisy Trumpeters volunteered to participate in.

The premise of the group is for each member to focus on their own distinct category/topic of interest, gather information/images/videos of what the trend is, and then share it with the larger Noisy Trumpet team. We’ve found that while presenting these trends to the team, this sparks conversation and facilitates the brainstorming process on how we can incorporate these trends into our client work. We understand the importance of being a well-rounded agency, and the “Trends Watch” team is another tool that we will utilize to provide the superior support that we are recognized for, and our clients expect. Check out some of our favorite trends below:

Allow us to assist your company in staying on top of what’s happening in the public relations, digital marketing world, and beyond! Would you like to connect with us? Contact us today. We’re just one call, like, follow, retweet or DM away!

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Blog Noisy Trumpet Social Media

Social Media Best Practices: How to Tailor Your Content to Each Social Platform

This past year, social media has brought us new methods of collaboration. From Tik Tok dances to the launch of Instagram reels, social media platforms provided us with innovative ways to connect with each other during the pandemic. Businesses and individuals alike, utilize social platforms to share their stories, express opinions, and build overall awareness for their brand. In order to execute this successfully, brands must focus on the quality of content, not the quantity.

Here are a few ways to properly tailor content to Twitter, Facebook, and Instagram:

Twitter is well known for its unique animated gifs and clever hashtags. Before ‘tweeting’ check content for the following:

  • Keep ‘tweets’ short and concise. Twitter users do not like to read long paragraphs.
  • A tweet can be utilized as a tool to share a link to a company blog or to promote event registrations. Always double check to see if the link is active.
  • Is your ‘tweet’ shareable? Yes, likes are always positive but the ultimate goal is to get your content retweeted and shared throughout Twitter. In a Palo Alto Research Center study, researchers found that tweets that contain a hashtag, mention, or short URL are more likely to be retweeted.

Facebook is a popular tool to educate, share, and create video content.

  • The most shareable content on Facebook are videos. According to the Social Science Research Network, approximately 65 percent of people are visual learners. Use videos to educate and share stories related to the brand.
  • When writing a Facebook Post, ensure that the brand message is clear and not lost in translation. Use words the brand’s target audience can comprehend and is able to understand. According to Influencer Market Hub, an ideal length for a post contains 40 to 80 characters. A post with 40 or fewer characters earns 86% more engagement than longer posts.

Instagram is famous for its visually creative photos and stories.

  • An Instagram page is the face of a brand. When possible, select a high-quality photo with crisp colors that highlights brand content. Additionally, be cautious with the filters used because including too many can lead to inconsistency within a feed.
  • Instagram stories and reels entertain and educate target audiences. Filters and boomerangs are great tools to have fun with content. Stories refresh constantly so make the brand story as eye-catching as possible. Include music, create a unique hashtag, tag a location, or add interactive stickers as a way to increase engagement. If the story grabs attention, the target consumer will revisit your brand’s page.

Do you want to learn more about social media best practices? Contact us today. We are just a tweet, DM, or tag away!

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Blog Noisy Trumpet

Responsibly Returning to Work – Finally!

All business leaders are grappling with how to return to the office in a safe and responsible way. The questions of when and how to safely return while still meeting the needs of the business, staff, and clients looms in the mind of management.

After months of review, thought and planning, Noisy Trumpet Digital & Public Relations is moving forward with a hybrid return to work plan initially, beginning May 3. The beginning of May was selected as our target back to the office date because of the decreased cases of Covid-19 locally, along with the availability of vaccines for all age groups starting at the end of March.

Our hybrid work format will bring employees back to our office setting for three days a week while still allowing remote work two days per week. The goal for our planning was to safely have our staff at the office while being cognizant of client needs and our employees’ health and safety.

By strategically planning a detailed calendar, we were able to schedule teams who collaborate regularly together, while still giving our employees variety in who they see throughout the week. It was important as an agency to still have full access to different team members for input and brainstorming on various projects. So, schedules were staggered to provide this access.

In addition, we also planned for one day per week for all staff to be in the office for maximum collaboration and staff meetings, and one day per week where everyone works remotely. We didn’t want to lose our leadership edge in our business category. Our staff embraced this plan because they wanted the flexibility to continue to work remotely for part of the week while transitioning back to the office.

This gradual return to office plan seems to be a good fit for Noisy Trumpet team members. The feedback I have heard is our team is ready to have some level of normal work time at the office, while still having some remote work options to maintain a healthy balance. The pandemic has forced all businesses to rethink how they approach staffing and office space. Being flexible and adaptable is just one more layer to staying competitive in an ever-changing market.

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Blog Noisy Trumpet Public Relations

Be Heard: March PR Coverage

March was a monumental month for our clients at Noisy Trumpet. They’ve been
out and about in the San Antonio community doing great things and getting
recognized for their accomplishments. This month, we’d like to specifically
highlight the efforts of
Grunt Style, Rudy’s Bar-B-Q, SA YES, San Antonio Museum of Art, and Thomas J. Henry.

Grunt Style – Local patriotic apparel brand, Grunt Style, proudly announced their expansion in San Antonio with the grand opening of a new storefront at Fort Sam Houston – Joint Base San Antonio on Monday, March 15.
The new store will be similar to Grunt Style’s flagship downtown location (900
Broadway, San Antonio, TX 78215) but will also offer new products exclusive to
Fort Sam Houston military members, families, and personnel. Noisy Trumpet secured (3) online hits resulting in 1,965,180 impressions.

Grunt Style PR coverage in the San Antonio Current

Rudy’s Bar-B-Q – A special check presentation was held on Monday, March
29 at Rudy’s Bar-B-Q’s newest location at Nakoma and Interstate 281. President
Mary Downey and Former President Cheryl Wright from the San Antonio Cancer
Society received the check on behalf of the organization. Noisy Trumpet
secured (3) broadcast hits resulting in 108,239 impressions.

Rudy's Bar-B-Q and San Antonio Cancer Society donation PR event coverage

SA YES – In honor of
National Reading Month, SA YES unveiled two “Little Lockers” at
Edgewood ISD on Thursday, March 4. In addition, the organization’s subsidiary,
AUSTIN YES, unveiled an additional
“Little Locker” at Del Valle ISD on
Friday, March 5. Noisy Trumpet secured a total of 10 hits and 262,718
impressions for the organization’s “Little Locker” unveilings in San Antonio
and Austin. The coverage consisted of 6 broadcast, 1 print, and 3 online hits.

San Antonio

Austin

SA YES Educational Non-Profit Little Locker Facebook post

San Antonio Museum of Art – Movie Metal – In celebration of the San
Antonio Museum of Art’s 40th Anniversary this year, the Museum announced the
opening of a unique pop-up installation called, ‘Movie Metal.’ ‘Movie Metal’
is a one-of-a-kind pop culture attraction that perfectly aligned with Spring
Break and offered an activity for the whole family to safely enjoy. The
installation brings film to life through the display of several fan-favorite
characters as well as iconic vehicles from popular film and television shows.
By popular demand, the ‘Movie Metal’ installation has been officially extended
to June 2021. In the month of March alone, Noisy Trumpet’s public relations
team has secured 34 broadcast, print and online hits combined, resulting in
over 6.1M impressions.

San Antonio Museum of Art event coverage in Culture Map

Thomas J. Henry – TxDOT tallied over 39,000 commercial vehicle crashes,
613 deaths and another 6,204 more people were injured in 2019 on Texas roads
and highways. The U.S Department of Transportation’s Federal Motor Carrier
Safety Administration Report also reveals that Texas leads the nation with the
largest truck crashes. In an effort to shift liability from big trucking and
insurance companies to individual consumers, a new legislative bill (Texas
House Bill 19) was proposed by Texas State Representative John Leach. If
passed this bill would:

  • Force victims involved in big rig accidents to take legal action against
    truck drivers first, before they can hold trucking companies liable
  • Prevent the victim’s attorney from presenting discovery evidence into a
    trial that would incriminate the driver’s employer, the trucking companies
    who hire and oversee them
  • Increase automotive insurance premiums for victims

In opposition to this bill, Attorney Thomas J. Henry launched the “Keep Texas
Safe” campaign. The campaign aims to raise public awareness and urges Texans
to sign a petition to prevent the controversial bill from passing. Noisy
Trumpet assisted Mr. Henry in his public relations efforts for this campaign,
yielding 40 broadcast and online hits, which resulted in 55.5M impressions.

Thomas J Henry media coverage

Categories
Blog Noisy Trumpet

10 Tips for a Successful Remote Interview

The past year has changed the way we work and interact with one another. From daily correspondence, meetings and events, businesses have learned to adapt to a new virtual work environment.

For media outlets, live and pre-recorded video interviews have become common practice in order to offer guests a safe experience outside of an in-studio setting.

To ensure a seamless and successful ‘Zoom’ interview, here are a few tips to keep in mind:

  1. Always put your phone on “do not disturb”
  2. Close your applications (Outlook, Slack e.g.) and turn off all notifications on your computer
  3. Gather a few props related to your story (branded clothing, accessories, artwork, e.g.)
  4. Sit facing a natural source of light or an LED “ring” light
  5. Make sure to turn off any background noise (T.V., ceiling fan, e.g.)
  6. Using earphones with a microphone will offer a better quality sound than built-in computer speakers
  7. Keep your camera at eye level so you are not looking down during the interview
  8. If you are using your phone camera, position the camera horizontally not vertically on a stand or phone stabilizer
  9. Avoid wearing busy clothing or prints as it can be distracting for viewers
  10. Most importantly, write down and review your talking points prior to your interview

Are you Interested in learning more about on-camera best practices and the benefits of media training? We can help! Contact us today. We’re just one call, like, follow, retweet, and DM away!

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Blog Noisy Trumpet

From the Office of the President

Personal safety is a hot topic these days, particularly in the middle of a pandemic. But, for many, personal safety goes way beyond talk of viruses, masks, hand sanitizer and vaccines. 

For some, personal safety is a hard, life-changing decision made for themselves and their children. It’s often a life and death situation for women and children, and even men, caught in a cycle of abuse.

While we hear stories in the news, it became real to me when three women were murdered in our small town last year. The pressures of lockdowns, job loss and everyday stressors were too much and three women lost their lives at the hands of an abuser.

That is why I support Safer Path Family Violence Shelter, a safe haven for all those individuals suffering from domestic violence and sexual assault. 

From the cashier at a local gas station asking me about restraining orders to keep her safe once her ex gets released from prison to another woman telling me how she overcame and escaped long-term abuse, these are real people with real lives and children who are affected. 

Safer Path offers a respite from domestic violence and an array of resources for our community. I am proud to be able to direct those in need to counselors and services at Safer Path. Yet, all great organizations like Safer Path, need our support from people like you and me to make a life-changing difference. That’s why I serve on the Safer Path Board of Directors and our companies donate to important fundraisers like Pulling for Safer Path, Sporting Clay Shoot. 

 

The PM Group and Noisy Trumpet donated $1,400 in gift cards and $1,000 cash for their silent auction at this event to help raise needed funds for these important services. Every donation helps to sustain life-giving services like those at Safer Path.

Won’t you join me in committing time and resources to end abuse in all its forms?

ABOUT SAFER PATH FAMILY VIOLENCE SHELTER

Safer Path Family Violence Shelter, formerly known as Atascosa Family Crisis Center, was established as a nonprofit 501 (c)3 in April of 1992 to provide support to the victims of dating violence, family violence, sexual assault and stalking. If you find yourself in one of these situations, we would like to help you gain the strength you need to make changes in your life to get you out of your current situation. We provide 24-hour service to our victims. Learn more at saferpathfvs.org or call 830-569-2001.

ABOUT THE PM GROUP

The PM Group was founded in 1988. For over 33 years, the agency has continued to grow and is San Antonio’s largest advertising agency. The PM Group’s client roster spans numerous industries including automotive, CPG, entertainment and sports marketing, legal, business services, non-profits, real estate and fitness. For two consecutive years now, the Agency has set annual revenue records with the addition of six new clients and through the continued success of our existing clients. Additionally, the agency hosts their annual Charity Gala that to date has raised millions of dollars for local San Antonio area non-profit organizations in the last 15 years! In 2020 alone, the Agency donated over $1,050,000 to local non-profits. It is our way of giving back to the community that we so humbly serve.

ABOUT NOISY TRUMPET

Noisy Trumpet is a nationally recognized integrated digital and public relations firm in San Antonio, driven by statistical insights and designed to elevate brands across various marketing channels. With deep expertise in digital, web, social media and public relations, Noisy Trumpet is committed to staying abreast of the latest industry trends in order to identify new and innovative opportunities for clients. Learn more about Noisy Trumpet at noisytrumpet.com.

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Blog Noisy Trumpet

Rudy’s Bar-B-Q Raises $117K for SA Cancer Council

Noisy Trumpet would like to extend a BIG congratulations to our client Rudy’s Bar-B-Q, who in partnership with UT Health San Antonio – MD Anderson Center, helped raise $117,928 for the San Antonio Cancer Council.

The money raised was part of Rudy’s Bar-B-Q’s annual “Pink” campaign where patrons at any of their four participating locations received a FREE $10.00 Bar-B-Q voucher for their next visit when they made a $5.00 donation at checkout.

A special check presentation was held on Monday, March 29 at Rudy’s Bar-B-Q’s newest location at Nakoma and Interstate 281. President Mary Downey and Former President Cheryl Wright from the San Antonio Cancer Society received the check on behalf of the organization.

Noisy Trumpet is always proud to support clients like Rudy’s Bar-B-Q who regularly give back to the community. Stay on top of what’s happening in and around San Antonio. We are constantly working to stay ahead of the curve, and support our community. Would you like to connect with us? Contact us today. We’re just one call, like, follow, retweet or DM away!

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Blog Industry Trends Noisy Trumpet

Trending at Noisy Trumpet

Noisy Trumpet is moving into March with some exciting news! We are happy to announce our new client, J. Philippus Art Studio & Gallery, a local teaching art studio and gallery. Noisy Trumpet will oversee their digital marketing and public relations needs. Specifically, a brand refresh, website development and digital advertising efforts. We look forward to this new partnership, and can’t wait to show you all the great things we have in store! In the meantime, check out the new logo we’ve created.

March is also National Reading Month. In celebration, our client SA YES is unveiling THREE “Little Lockers” this month. These “Little Lockers” will provide art supplies and outdoor activities in the summer, and books on a variety of topics throughout the school year in South San ISD, Edgewood ISD, and Del Valle ISD. Stay tuned for photos of the unveilings to be featured on our upcoming blog!

In addition, our client Thomas J. Henry recently launched the “Keep Texas Safe” campaign which brings to light and opposes two new proposed bills (HB 19 and SB 207). If passed, these two bills will infringe on Texans’ constitutional right to a fair personal injury trial, and make Texas roads more dangerous for drivers. Since Monday, March 8, 3,000 constituents have signed a petition against the bills on change.org. In support of the campaign, Noisy Trumpet assisted with media relations, coordination and monitoring. To date, the campaign has secured 40 broadcast and online media hits, resulting in over 55.5M impressions. To learn more about the “Keep Texas Safe” campaign please visit: www.keeptexassafe.com 

Do you or your company have a project Noisy Trumpet can assist with, or do you want to stay informed on our latest agency trends? Contact us today. We’re just one call, like, follow, retweet, and DM away!

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Blog

Beyond the Canvas: Celebrating 40 Years of Art and Pop Culture with the San Antonio Museum of Art

This month will mark the 40th anniversary of the San Antonio Museum of Art’s grand opening. To commemorate this momentous occasion, Noisy Trumpet is helping the Museum promote a truly unique pop-up installation called ‘Movie Metal,’ through traditional public relations, influencer and digital marketing efforts.

‘Movie Metal’ is a one-of-a-kind pop culture attraction that brings film to life through the display of several fan-favorite characters as well as iconic vehicles from popular film and television shows.

San Antonio Museum of Art Movie Metal Exhibit with Bumblebee from Transformers

Just in time for Spring Break, ‘Movie Metal’ offers a fun attraction for the whole family to safely enjoy!

‘Movie Metal’ is currently on display through June 20, 2021, and is free with standard Museum admission.

Learn more about the Museum’s exhibitions and programs at www.samuseum.org

Want to learn how to make your next event a success? Contact us today. We’re just one call, like, follow, retweet, and DM away!