Category: Blog

Why San Antonio Marketing Firm Believes in Hiring ‘Boomerang’ Employees

In business, it’s a good sign when employees want to work at your company. It’s an even better sign when former employees return to work for your company after leaving to pursue other career interests, an endorsement of sorts of a great work environment and culture.

Over the years, we’ve had quite a few employees leave and return, hence the term ‘The Boomerang Club’. I count myself as a ‘Boomerang’, working at sister agency, The PM Group, for nine years, leaving for three to be a CMO at another local company, only to return to the agency in 2016 and subsequently launch Noisy Trumpet Digital & PR in 2017. It’s been five years since I came back to our family of companies and I can honestly say I am happy I did. During the three years I was at my other position, I experienced career growth that has served me well upon my return.

While we hate to see employees depart, being a ‘Boomerang’ has its benefits. Often through a departure, an employee learns new skills, grows and then returns with a refreshed and expanded skillset which further benefits the agency as a whole.

Currently, between The PM Group and Noisy Trumpet Digital & PR, we have six ‘Boomerangs’ – Cesar, Marion, Daniel, Lanie, Elizabeth and myself.

“As I pursued other creative paths in my time away, I added many new skills to my creative suitcase. Animation, photography, campaign development and team building became new passions. Most enjoyable I must say was leading and building an award winning creative team from the ground up, learning how all the pieces of a strong team should fit and work together,” stated Daniel Castro, Senior Art Director at Noisy Trumpet.

From Cesar Benavides, Senior Software Engineer, “Some of the work I was involved in when away was building re-usable JavaScript frontends for local Austin startups, and working with Hallmark for a full rebuild of their online card selling business. I learned so many valuable skills, so when I came back to Noisy Trumpet I was very excited to bring those skills to our team’s capabilities.”

It’s a testament to the Agency’s culture and sense of family that employees feel comfortable and confident returning to our family of companies, often as their ‘last job’. Our employees are like family. It feels good to have our team members return to us to bring their skills and creative energy back home!

Put another way, “‘the grass may look greener on the other side of the fence, but you still have to mow it,’” PMG CEO/Founder Bob Wills is often heard saying.

Fran Yanity

President/Chief Executive Officer

Here we are in August and it’s hard to believe we are over halfway through 2021 already! While it’s been a busy ride, I couldn’t be happier with the direction our agencies are heading.

The Economy is Bustling

The economic energy in San Antonio and throughout Texas is palpable. Everywhere you look, there is a new development, burgeoning industries, expanding talent, and opportunities. I believe the future has never been brighter! The San Antonio business community is booming with excitement and optimism.

What we are hearing and seeing is that people and businesses are looking forward, wanting to propel their companies higher and they have larger goals than ever before!  The PM Group and Noisy Trumpet Digital & PR have both seen a flurry of new business activity, new bids, RFPs, and direct inquiries for services. We are on pace for another record year in 2021.

The Right Talent Is Available

With this surge in agency growth, challenges often come on the talent side of the business. Our agencies have actively expanded our hiring in 2021, adding multiple new positions in various areas of our business and affiliated companies. While talent sourcing is often challenging, both Noisy Trumpet and The PM Group have found there are plenty of talented, dedicated, eager folks looking for the right opportunity to grow with us. The ones actively reaching out, networking and making themselves known to us are the types of go-getters we want!

Now Is the Time

With all of these factors merging, now is the time for businesses to forge ahead, not with worry but with optimism and excitement. There will always be factors beyond our control, but this burst of economic energy is unparalleled in our recent lifetimes. It’s time to take advantage of the elements in play to seize the business opportunities available and reach new heights!

Fran Yanity

President | Chief Executive Officer

This post was originally published on The PM Group Newswire.

Summer is here, and June was another exciting month for Noisy Trumpet and our clients. This month’s mentions included J. Philippus Art Studio & Gallery, San Antonio Sports, SA YES, San Antonio Botanical Garden, San Antonio Museum of Art, as well as Thomas J. Henry. Our clients’ campaigns are heating up, and we are happy to have the opportunity to support them along the way! Keep reading below to see how our clients made waves in the media this past month.

J. Philippus Art Studio & Gallery continues to gain momentum as a front-runner in the ever-evolving San Antonio art scene. Local artist and studio owner Jeanne Philippus was featured in the June issue of San Antonio Magazine in the Women to Watch 2021 feature. Jeanne is constantly creating new classes for the studio, and we’re excited to see what her next feature will be. On June 15, Modern in San Antonio visited the studio and did an Instagram LIVE segment, as well as featuring the studio on their Instagram feed. We enjoy when our clients are featured in live segments so that their true personalities can shine through.

San Antonio Sports kicked off this month with a press conference announcing their upcoming Fiesta FitFest event taking place April 8-10, 2022 in San Antonio, Texas. From Alpha Warrior athletic events, to a 5k/10k run, music and food, to the final Tour De France-style cycling event, L’Etape San Antonio, there will be something for everyone to enjoy. Noisy Trumpet secured three influencers in the cycling and fitness world who attended the press conference, and posted on behalf of San Antonio Sports resulting in 20,137 impressions.

On Thursday, June 10, in partnership with the Frankie Casseb Youth Literacy Club and Harlandale ISD, SA YES unveiled a new “Little Locker” at Terrell Wells Middle School. SA YES provided Fiesta crafts and summer activities for students within the “Little Locker,”and distributed free tacos to all event attendees provided by Double A’s BBQ. The unveiling resulted in two online hits for a total of 711,182 impressions.

The San Antonio Botanical Garden’s exhibition “Frida Kahlo Oasis,” continues to draw visitors from all around the world to experience a captivating rendition of the Mexican artist’s iconic blue home and lush green sanctuary ‘Casa Azul.’ In an effort to boost continued awareness of “Frida Kahlo Oasis” and highlight some of the Garden’s weekly Frida-themed events and programs such as “Noches de Frida,” our team secured additional coverage from notable publications such as Texas Lifestyle Magazine, San Antonio Magazine and the Austin Chronicle.

Earlier in the month, the San Antonio Museum of Art unveiled their newest exhibition America’s Impressionism: Echoes of a Revolution. The exhibition features more than 60 works from public and private collections and redefines the understanding of Impressionism and how American artists adapted the movement in the United States. On view through September 5, the exhibition secured coverage on WOAI (NBC). As a result of the growing popularity of SAMA’s recent exhibitions like “Movie Metal,” the Museum also secured national coverage in Esquire Magazine’s article highlighting “5 Unexpectedly Awesome Domestic Cities to Fuel Your Wanderlust.” This feature resulted in over 6.56M impressions.

Personal injury attorney Thomas J. Henry announced his official sponsorship of Super Lightweight World Champion Mario “El Azteca”Barrios in a new multi-fight deal that will transcend the sport of boxing and allow Barrios to work alongside Mr. Henry on multiple philanthropic endeavors throughout 2021. Following the announcement, Noisy Trumpet oversaw media outreach, coordination and event support for a private press conference on Tuesday, June 22 in San Antonio, Texas, to promote this new partnership as well as Barrios’ highly anticipated Showtime PPV Championship fight against Gervonta “Tank” Davis. As a result of our team’s efforts, we secured prominent coverage in the San Antonio Express-News, KSAT (ABC), Univision as well as WOAI (NBC), which resulted in over 599K impressions.

July is just around the corner, and we are working on some exciting campaigns to keep our momentum growing! Keep up with our latest adventures and witness our success in helping our clients “Be Heard”.

On Tuesday, June 1, San Antonio Sports announced its new Fiesta-sanctioned event, Fiesta FitFest, which will take place April 8-10, 2022. The new 3-day event will feature ‘Pedals, Medals and Fun’ for the whole family. From Alpha Warrior athletic events, to a 5k/10k run, music and food, to the final Tour De France-style cycling event, L’Etape San Antonio, there will be something for everyone to enjoy.

Noisy Trumpet was tasked with designing the official logo for this new event while incorporating various themes to capture the nature of the weekend festivities. Senior Art Director, Daniel Castro, brought his exceptional logo expertise to the job and perfectly featured unique elements to the logo.

First, the ribbon is the core element for the logo. You’ll also notice The Alamo’s iconic silhouette formed with the ribbon graphic. In addition, Fiesta colors were used within the ribbon signifying not only an athletic event, but also a true Fiesta-style celebration.

Next, the star element subtly breaks the ribbon as a reference to winning an athletic competition. The chosen fonts are more athletic in design; they are modern with an international athletic feel. Finally, if a presenting sponsor is secured, the presenting sponsor’s logo would go beneath the Fiesta FitFest logo thereby forming an overall torch shape – a subtle reference to the international competition/Olympics.

“Our team has the honor of being on the ground floor of creating this important event for the city. There’s nothing more foundational than designing a new logo that captures the essence of all the festivities planned,” stated Fran Yanity, CEO and President of Noisy Trumpet Digital & PR.

For more information regarding Fiesta FitFest, please visit: http://sanantoniosports.org/fitfest/

May could not stop the momentum for Noisy Trumpet’s Public Relations team. Check out all the amazing coverage our team was able to secure for for J. Philippus Art Studio & Gallery, San Antonio Botanical Garden, the San Antonio Museum of Art and Celebrity Fan Fest.

This month J. Philippus Art Studio & Gallery officially launched their new website and rebranded studio. Secured coverage highlighted the new studio launch and Jeanne Philippus’ handcrafted artwork featured in the 2021 Parade of Homes. On Wednesday, May 19 Jeanne appeared on Daytime with Kimberly and Esteban and San Antonio Living. Jeanne was also featured in San Antonio Woman’s “SA Curated” section as well on the San Antonio Arts website. We are excited to have Jeanne as a client, and can’t wait to see what the next few months will bring. 

In less than a week following the San Antonio Botanical Garden’s unveiling of their new “Frida Kahlo Oasis” exhibition on Saturday, May 8, thousands of visitors made their way to the Garden. The Noisy Trumpet PR team was hard at work promoting this popular attraction by coordinating exclusive previews for local media and social influencers. Check out some of the top coverage we were able to secure in San Antonio Report, San Antonio Express News and national latin media outlet, Remezcla. 

In honor of the San Antonio Museum of Art’s 40th anniversary, our team not only helped highlight their new and unique exhibitions on display but promoted the benefits of museum membership. Check out SAMA’s features in KABB (FOX) and WOAI (NBC) which secured over 19K impressions! 

After a year-long hiatus, our client Celebrity Fan Fest officially announced their return with 10-days of pop culture fun beginning July 30 – August 8, 2021. The interactive pop culture festival will be partnering with Six Flags Fiesta and welcoming celebrity guests such as “Daredevil” actor Charlie Cox, along with fellow Marvel stars actress Krysten Ritter “Jessica Jones” and Mike Colter “Luke Cage”. Take a look at some of the coverage we secured for their first talent announcement in MySA , San Antonio Current and KENS (CBS). 

We are heading into the summer months full-steam ahead! We have a lot of great opportunities for our clients, and can’t wait to put their all-star efforts in the spotlight.

For 126 years, Providence Place has provided a haven of hope for women seeking to end the cycle of generational trauma through their innovative services.

Founded in 1896, Providence Place formerly known as Methodist Mission Home is a licensed child placement agency based in San Antonio, Texas.

What began as an organization specializing in child placement and adoption services, sprouted into multi-phase programs that assist expectant mothers with life skills, job readiness, counseling and parenting education.

Providence Place’s mission aims to empower women by giving them a voice and the resources to build a better life. The agency’s “My Mariposa Home” offers a unique and restorative program rooted in trauma-informed care. This new program assists survivors of human trafficking, domestic violence or sexual assault by providing transitional housing and trauma-informed supportive services. The program is open to single women, pregnant women and mothers with children under the age of three years old.

In an effort to drive further awareness about their history, mission and new services, Noisy Trumpet is honored to be tasked with overseeing their branding and messaging, direct mail appeals, website maintenance, social media management, and public relations efforts.

Contact us today to learn how Noisy Trumpet can help promote your nonprofit organization’s legacy of giving. We’re just one call, like, follow, retweet, and DM away!

The Noisy Trumpet digital and social media teams are excited to re-engage TOKC (Triumph Over Kid Cancer) as of mid-April. With rapid growth and shifting needs during the pandemic, this premier pediatric cancer nonprofit reached out for additional support from our team.

“We are eager to expand their storytelling through social media using all the current and cutting-edge technologies available, as well as to refine their website branding and presence,” stated Fran Yanity, President and CEO. “Given the rich history of Triumph Over Kid Cancer and the important impact the organization has made on cancer research, Noisy Trumpet is honored to strengthen and amplify the TOKC brand,” continued Yanity.

Noisy Trumpet’s social media team will launch the engagement with support for key fundraisers in the month of May:

• Drive in Movie Night on Saturday, May 1
• The 14th Annual James A. Ragan Triumph Golf Scramble on Friday, May 7
• The 14th Annual Toga Party, on Saturday, May 8

These important events, and others like them throughout the year, fund critical research aimed at improving the treatment and survivability of pediatric cancers. All funds raised through TOKC are matched by elite medical facilities including M.D. Anderson Cancer Hospital and Texas Children’s Hospital.

The entire team is honored and humbled to join Triumph Over Kid Cancer in the journey to improve the lives of children with cancer, to raise their spirits and to raise awareness in the process.