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Blog Noisy Trumpet

Why A Great Graphic Designer Is The Key To A Successful ReBrand

Is your current brand identity accurately representing your mission and contributing to your organization’s success? Can consumers tell what your company does or stands for just by looking at your logo? If not, it might be time to consider a rebrand and Noisy Trumpet has the graphic designers you need to do just that. 

The most common reason for a rebrand is when a brand’s logo aesthetic no longer reflects what a company does. In this case, developing an updated brand identity through the creation of a new logo is necessary. However, your new logo design can’t just be good, it must be great.

“A great logo is important because it is able to represent your brand without saying a word. It’s a company’s first impression and the foundation of a brand’s identity. A good logo design will make you think, but a great logo design will evoke emotion, and set the tone for the rest of your brand.” – Daniel Castro, Senior Art Director 

So, what makes a great logo? A great graphic designer. 

Graphic design plays a key role in successfully rebranding your company. At Noisy Trumpet, our art department is experienced in logo creation and redesign. Two of our most recent projects include: 

  • Creating a new logo for Shadow’s Edge: 90th Cyberspace Operations Squadron, a software development unit for the United States Air Force based in San Antonio. 
  • Redesigning the logo for Blue Cares, the nonprofit organization and community outreach program for the San Antonio Police Officers Association (SAPOA).

Shadow’s Edge

“This logo embraces the deep history of Air Force iconography combined with a contemporary approach. History and emotion go hand in hand. By embracing the military component of this brand, audiences connect on an emotional level with the Shadow’s Edge brand.” – Daniel Castro, Senior Art Director

Blue Cares


“The Blue Cares logo uses the familiarity of the San Antonio police patch shape and brand colors. By giving the brand familiar elements that have a connection to something the audience already knows, the brand builds upon those positive emotional connections.” – Daniel Castro, Senior Art Director 

If you are trying to rebrand your organization, relying on trained professionals with experience in graphic design can help create a successful and seamless transition. Whether it is making tweaks to an already existing logo design or creating a new one from scratch, we’ve got the experts that can help. 

Contact us today. We’re just one call, like, follow, and retweet away!

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Blog Noisy Trumpet

Noisy Trumpet Helps SAPOA Reconnect With San Antonio Community

Noisy Trumpet is excited to add the San Antonio Police Officers Association (SAPOA) to our client roster! For 76 years, SAPOA has represented San Antonio police officers and their dedicated service to the City of San Antonio.

In an effort to break down the barriers between law enforcement and the community, Noisy Trumpet will work with SAPOA to advance their advertising and marketing strategy through website redesign, social media management, and digital advertising. We will also assist in addressing community concerns through transparent and open communication on all media platforms. 

“Our team is proud to represent the men and women of the San Antonio Police Officers Association,” stated Fran Yanity, Noisy Trumpet President and CEO. “Our community is a safer place because of their sacrifice, along with the many ways they give back to support and improve our city,” continued Yanity.

Noisy Trumpet is also proud to assist SAPOA’s charitable arm, Blue Cares, in their digital marketing efforts including branding, website redesign, social media management, public relations, and digital advertising.

Contact us today to learn how Noisy Trumpet can help your organization be heard. We’re just one call, like, follow, and retweet away!

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Advertising Blog Noisy Trumpet

Digital Marketing Campaigns Spotted in Super Bowl Commercials

The Super Bowl is the biggest sporting and television event in America. With about 100 million U.S. viewers, it’s the perfect opportunity for brands to get in front of consumers. However, building personal connection with viewers is key for advertiser success. We broke down the top three marketing trends that were prevalent in spots this year and effectively connected with target audiences.

1. Celebrity Appearances 

Celebrities continue to be a major element of Super Bowl advertisements. Year after year, brands raise the stakes in regard to notable celebrity appearances. This year was no exception. From popular stars like Zendaya (Squarespace) and Pete Davidson (Hellman’s), to iconic duos including Seth Rogen and Paul Rudd (Lay’s), the 2022 Super Bowl ads featured all of our favorite A-listers. Advertisers made sure to include prominent figures from all industries including athletes, actors, chefs, and more. As brands continue to rely on notable celebrities to promote their goods and services, we are reminded of the importance of influencer marketing and how it contributes to brand awareness and credibility.

2. COVID Fatigue

This year, Super Bowl advertisements served as an escape from, rather than a reminder of, COVID-19. In fact, an advertisement promoting an at-home, smart device for COVID testing (Cue Health) was the only commercial that made explicit mention of the ongoing pandemic. The majority of advertisers opted for light-hearted entertainment to promote their brands, specifically focusing on the use of humor. Amazon’s “Mind Reader” ad poking fun at Alexa’s eerie omnipresence is a prime example, as well as Uber Eats’ “Uber Don’t Eats” ad in which celebrities consumed a wide array of household items to promote the range of the delivery service. What do these teach us? Brand efforts don’t always need to be complicated to be successful. Sometimes, transmitting joy is the best way to connect. 

3. Nostalgia

The most memorable Super Bowl ads this year utilized a highly prevalent 2022 trend: nostalgia. To promote its all-electric Chevy Silverado, Chevrolet recreated the opening scene to HBO’s The Sopranos, an American crime drama television series that ran from 1999 to 2007. In an ad for Rocket Mortgage, Anna Kendrick explains how Rocket’s suite of products mitigates the hurdles of modern homeownership using classic kid toys like Barbie’s Dreamhouse and Skeletor’s Castle Grayskull. Jim Carrey dusted off his character Chip Douglas from the 1996 film The Cable Guy to star in Verizon’s Super Bowl ad promoting its ultrafast 5G wireless network. All of these tugged at viewers’ heartstrings,  influencing them to associate brands with “the good old days.” When it comes to marketing, leveraging old memories to build positive emotional connections with customers is a great way to boost sales.

What was your favorite Super Bowl advertisement? At Noisy Trumpet we strive to stay ahead of the curve by familiarizing ourselves with the latest in digital marketing trends. Do you or your business need help navigating the evolving world of digital media? Contact us today. We’re just one call, like, follow, tweet, and DM away!

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Blog Noisy Trumpet Podcasts

Noisy Trumpet Digital & Public Relations Launches New Podcast

Bea Heard Podcast

Noisy Trumpet is making more noise in San Antonio. We are proud to announce the launch of our new industry-focused podcast, “Be Heard.” Aligned with our commitment of staying on top of the latest industry trends, the podcast will help navigate “beyond the noise” of the digital marketing and public relations landscape. 

Hosted by former San Antonio Express-News and MySA journalist, Candice Avila-Garcia, guests will include notable members of the media and community leaders sharing insight about the latest industry trends, news and challenges. 

In our first episode, we talk with former News 4 San Antonio TV personalities who have made the transition into public relations such as Assistant City Manager of San Antonio Jeff Coyle and City of San Antonio Public Works Department Senior Public Information Officer, Darlene Dorsey. 

The podcast also features Noisy Trumpet’s very own Leslie Bohl, who anchored at News 4 San Antonio for more than two decades.

Audiences can tune-in to and listen to episodes of Noisy Trumpet’s “Be Heard” podcast on Apple and Spotify.

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Blog Noisy Trumpet Public Relations

Be Heard: JDRF January PR Coverage

In honor of the 100th year anniversary of the first successful insulin injection, our PR team conducted strategic outreach efforts in the month of January to bring further awareness to our client JDRF, a nonprofit organization that funds Type 1 diabetes (T1D) research.

We began the month by highlighting a recent CDC study reporting that children who have recovered from COVID-19 are at higher risk of being diagnosed with Type 1 diabetes. With Texas witnessing a record number of cases for children hospitalized with COVID-19, we positioned JDRF as a leading expert who can speak to specific Type 1 diabetes symptoms parents should be aware of. As a result, our team secured a featured segment on KSAT -12 (ABC) San Antonio which was cross-promoted on both broadcast and online platforms.

To build further momentum on JDRF’s expertise, we also brought awareness to the success of their new beta cell clinical trial which utilized stem cell therapy to restore the body’s natural ability to regulate insulin in one patient. This was the first major development in diabetes research since the very first insulin injection treatment 100 years ago – January 23, 1922. These two additional story angles secured notable coverage in top broadcast outlets including KSAT (ABC), WOAI (NBC), and KABB (FOX) – San Antonio.

Within a four-day timespan, in the month of January alone, Noisy Trumpet was able to secure 22 media hits resulting in over 5.5M impressions!

We launched the new year on a very high note for JDRF and are excited to continue our work bringing more exposure to their organization and life changing efforts to find a cure for Type 1 diabetes.

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Advertising Blog Industry Trends Social Media

5 Trends Digital Agencies Should Keep An Eye On In 2022 

As we adapt to life post-pandemic, trends are there by our side adapting with us. Whether it was TikTok giving us a laugh in dark times or your Instagram page persuading you to buy that dress, let’s face it, life 10 years ago has definitely evolved. And it’s only the beginning. In 2022, we expect digital trends to be bigger and better than ever. We breakdown the top five trends you can expect to see in the new year.

1. Social Commerce

Have you ever been influenced to buy something you see on social media with an easy “link in bio” or “swipe up” option to complete your purchase? Well, in 2022 you’re about to see an uptick in social commerce. Social media is a mainstream form of shopping and that will continue to grow in 2022. “Brands are estimated to spend up to $15 billion on influencer marketing by 2022,” according to a report by Business Insider. The report goes on to say, “As social media becomes more entrenched in people’s lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate returns.”  

  1. Facebook Algorithm Changes

As Facebook continues its overhaul of trying to repair its public image, the change will also include a makeover of its algorithm. According to the Wall Street Journal, in 2017 Facebook began to base their algorithm off of ‘Meaningful Social Interactions” or MSI. The ‘MSI’ is measured by the interaction such as comments, re-shares and emojis, made by people you are close to. “If MSI is high, that means you’re not just a zombie passively scrolling and watching videos. You’re interacting, you’re engaged,” said ‘The Journal,’ podcast host Ryan Knuston. But this type of algorithm, according to Facebook’s Civic Team,  turned out to be fueling misinformation and toxic content.” After an extensive review, the Civic Team along with the Integrity Team proposed solutions. Fast forward to 2021, Facebook is taking on a different direction. In a report by Axios, Facebook said they will “expand some of the News Feed tests that put less emphasis on certain engagement signals, like the probability that a user will share or comment on a post. Instead it will begin placing a higher emphasis on other types of user feedback like responses to surveys.”

  1. Digital Audio Advertising and Audio Content 

According to a data report by InterDigital, video streaming will make up 82 percent of all internet traffic by 2022. This could allow a gateway for audio content in the upcoming year. Most people, according to experts, gather information through podcasts, streaming music or audiobooks. “50% of millennials and Gen Z listen to digital content while cooking, cleaning and other similar activities,” suggests a Hearst report. The article also suggests advertisers are following the trend, especially for direct-to-consumer brands that are popular on podcasts. According to Adam Pattison, UK Country Manager for Targetspot, “we don’t need to wait for the next big thing.” He says, “the future of audio is now – and it could well be visual.”

  1. Nostalgia 

It’s not just a TikTok influencer sporting those acid wash jeans you probably wore in 1994 or a song you were rocking to in 2004 on your iPod, nostalgia is a major trend we will probably see in 2022. According to an article by Advertising Week, “nostalgia can make humans more optimistic and have a positive influence on their actions. The report goes on to say that, “nostalgia was a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say they do so often.” Research suggests that music was the biggest nostalgia trigger. Experts say when it comes to marketing, reintroducing images and themes from brands can help consumers think of the ‘good old days.”

  1. Typography

Get ready to see exaggerated letters with sharp angles, color and vibrancy in 2022. That’s according to Chris Algar, a senior designer at Design Bridge London, who believes 2022 will be the year for type due to streaming services.”Title sequences viewed across streaming platforms during lockdown will have most certainly inspired designers, from people binge-watching Killing Eve to more recently Squid Game. Both take very different approaches to typography but are linked through their captivating movement and amplified personalities,” he told the Creative Boom. 

 

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Blog Noisy Trumpet

Office of the President December 2021 Update

As news of the ‘Great Resignation’ and tight labor market continues to make headlines, our group of companies has made significant strides to keep our employees happy and engaged. With robust client needs and business at an all-time high, there are a few major changes the agency put into place to reward our team and increase employee retention.

At Noisy Trumpet Digital & PR’s annual Christmas Luncheon on December 6th, we unveiled a new bonus program called “The Lagniappe Bonus”. Lagniappe in French means ‘a little something extra’. The goal of the program is to give our employees a little something extra over and above compensation programs already in place-to show our immense appreciation for their work.

Starting in January 2022, every employee will receive an additional $6,500 in annual compensation! That’s right every employee. Part of the money will be paid throughout the year as part of each employees bi-weekly payroll with $2,500 paid out early December each year at our Christmas Party. The Lagniappe bonus plus the existing Christmas tenure bonus and Volunteerism Matters bonus pushes employee compensation to the highest level ever, providing a significant total compensation package.

The company also announced new paid holidays in 2022, giving employees more PTO time off.

When health insurance premiums increased by 9% for 2022, the company agreed to pay 100% of the difference.

Finally, our hybrid work schedule will continue indefinitely, providing more work-life balance for our staff.

“Noisy Trumpet strives to be San Antonio’s digital and PR agency employer of choice. Continually improving benefits, balance and productivity will remain an important objective to ensure our employees want to grow with us over the long term,” stated Fran Yanity, Noisy Trumpet’s President/CEO.

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Blog Noisy Trumpet

Noisy Trumpet Recognized as a 2021 San Antonio Business Journal Fast Track Awards Honoree

Noisy Trumpet is excited to announce that we are honorees for the 2021 San Antonio Business Journal’s Fast Track Awards! The award ceremony, which will take place Thursday December 9, celebrates the community’s  fastest growing, privately-owned companies based on their percentage increase in revenue between FY 2018 and 2020. The recognition comes just four years following our launch in 2017. 

Additionally, Noisy Trumpet’s recognition comes in the midst of the COVID-19 pandemic, a time in which many businesses faced unprecedented challenges and financial growth was anything but easy to achieve. This milestone showcases our agency’s ability to innovate and navigate successfully through unprecedented situations.

“During uncertain times, it’s important for business owners to realize they have to embrace agility and do something different if they want to keep growing.”

– Fran Yanity, Founder and CEO, Noisy Trumpet

As we move forward, we pledge to continue to find innovative and strategic solutions to meet the needs of our clients. 

To learn more about the SABJ Fast Track Awards and view the complete list of honorees, click here. Final rankings will be revealed on Thursday, December 9th during the 2021 Fast Track Awards ceremony.

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Blog Noisy Trumpet Public Relations

Noisy Trumpet Recognized By PRSA For Best Creative Tactics Campaign

Each year, PRSA San Antonio recognizes outstanding campaigns produced by public relations professionals and their respective agencies. This year, Noisy Trumpet had the honor of being recognized with the “El Bronce Award of Excellence” for its efforts boosting awareness and membership for the San Antonio Museum of Art (SAMA). 

 

The “El Bronce Awards” celebrates the best of the best in the tactics through categories reflecting scope, creativity, and the importance of strategic public relations. 

 

The goal of SAMA’s Awareness and Membership campaign was twofold – first to raise general awareness of the Museum and second to grow its membership program to increase the number of engaged members. 

For this twofold approach to work, the agency launched an Awareness campaign. It included a soft CTA focused on building the foundation and increasing understanding of the Museum. The  team then combined traditional and digital media which told the story of a visit to SAMA from visitors’ points of view. The goal was to bring awareness and remind people  of how the Museum is fun, safe and inspiring. The Membership campaign followed the Awareness campaign.

 

The success of the campaign was measured by the following results:

  • The direct mail campaign saved SAMA over $1,200, allowing the remaining budget to be used for  digital media, in order to extend messaging and reach new audiences.
  • SAMA membership soared with more than 200 new members 
  • The direct mail response rate spiked with  a 61% increase from the previous year’s campaign. 

Noisy Trumpet is always actively vetting opportunities to further highlight the successes of our client campaigns. Is your organization looking for the best creative tactics to drive further awareness and reach your target audience? We can help! We’re just one call, like, follow, retweet, and DM away!

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Blog Social Media

The New Face of Facebook and the Digital Era

As news of the corporate rebranding of Facebook emerged, social media users didn’t hold back their reactions to the new name, “Meta,” short for metaverse. “So…Ready Player One? Got It,” wrote one user, while another asked, “So changing {the} name {and} rebranding makes it all better and go away?” The change comes amid a chaotic time for the social media giant following controversies it faced with how the platform helped to spread misinformation and hate speech, according to the New York Times. Chief executive, Mark Zuckerberg hopes the move will help folks see the new phase in digital called the metaverse.

So what exactly is the metaverse? In a piece by the New York Times, it’s referred to as the “fully realized digital world that exists beyond the analog one in which we live in.” So looking back to the first social media response we mentioned, yeah pretty much “Ready Player One.” However, Zuckerberg’s vision may not include finding an Easter Egg to give us fortune or control of the world. He does describe the areas where the metaverse would be useful, including video gaming, fitness and work. “Zuckerberg has described it as a “virtual environment” you can go inside of — instead of just looking at on a screen. Essentially, it’s a world of endless, interconnected virtual communities where people can meet, work and play, using virtual reality headsets, augmented reality glasses, smartphone apps or other devices,” wrote the Associated Press.

Does this mean we will need to download the new Meta app and fear losing all of our photos on the former Facebook platform? The short answer, no.  Facebook will still keep its name, but will be shifting into a new identity. “It is time for us to adopt a new company brand to encompass everything that we do,” he said in a virtual conference. “From now on we’re going to be metaverse first, not Facebook first.”

 

What are your thoughts on the direction Mark Zuckerberg is taking his company? Is this the future of digital, or as Zuckerberg refers to the movement like the time smartphones replaced desktop computers? Maybe we need to take the leap to find out.

 

Do you or your business need help navigating the evolving world of digital media? Contact us today. We’re just one call, like, follow, retweet, and DM away!