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Making Your Nonprofit Fundraising Efforts Be Heard with Noisy Trumpet

As we approach the end of the year, it may seem like the “season of giving” as many nonprofit fundraising campaigns are in full swing. However, an entire year of opportunities exists that you can take advantage of. Nonprofits should continually cultivate new donors throughout the year so that your organization has a steady stream of active supporters ready to donate when it comes time for annual giving campaigns or other major initiatives. We’re sharing some best practices for fundraising strategies so that your mission is heard by potential donors all year long in 2023!

Use digital advertisements to drive awareness about your organization.

Digital advertising is a great way to reach your target audience online. The goal is to get them excited about your cause and drive traffic to your website. The key is to use visual content—like photos or videos—so that people can easily understand and empathize with what is being requested of them. Make sure there’s a clear call to action so donors know exactly how they can help with their gift. Digital advertising is also a great tool because it allows you to measure how well your campaigns are working—whether they’re generating leads or driving traffic back to your website or landing page. Thus, optimizations can be made accordingly for continued improvement.

Design a mobile-friendly site with an optimized donation page to maximize traffic and donations.

Your nonprofit’s website is your most important donation tool, so make sure it looks great, is easily navigable, and is informative. Don’t forget to optimize the site for mobile users—more than half of all people who donate online use their phones or tablets instead of desktop computers. If your nonprofit’s website isn’t optimized for these users, you’ll be missing out on potential donors. Noisy Trumpet’s team of web developers can help you create a site that works well on all screen sizes and platforms, to ensure potential donors can easily donate from wherever they are accessing your website.

Leverage social media to engage your audience.

Social media is a great way to share information and make connections that raise awareness of your nonprofit and its mission. It’s a great way to engage with your audience, build trust, and create an online community around the organization. Additionally, it’s an easy tool for sharing stories that show off the good work your nonprofit is doing. Social media is essential for your organization because it improves your online presence while gaining valuable insights about your audience. It’s critical to be present on multiple platforms so that people can find you when they need you most. Noisy Trumpet’s creative Social Media Specialists are ready to unleash your organization’s full potential across any platform.

Email marketing is not dead.

The upward trend in social media usage and other digital connections with donors has led some nonprofits to abandon email. However, email remains an extremely effective way to reach donors and raise money. It’s the most cost-effective way to reach your donors, and it remains one of the best ways to communicate with them personally. That’s why our team of experts recommends keeping email marketing as part of your overall fundraising efforts—but you must have an impactful email strategy in place if you want yours to be successful.

It’s never too early to start planning for the end-of-year giving period. Your organization should prepare by developing a long-term fundraising strategy for the entire year. By planning ahead and using as many channels as possible, you can maximize your impact and ensure that everyone who wants to support your cause has an easy way of doing so come the end of the year. If you’re a nonprofit that wants to get your fundraising to reach potential donors, contact our team today!

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Blog

Your Campaign Deserves More Than Just a Recap…

At Noisy Trumpet, we take pride in the clients we represent and the campaigns we develop to make their brand and businesses stand out from competitors. Above all else, strategic and innovative campaigns are at the forefront of our mission to deliver exemplary results.

In order to ensure our clients receive the proper recognition they deserve, we seek opportunities to highlight the difference they have made in the community by vetting the most appropriate industry awards for their impactful campaigns.

In 2021, Noisy Trumpet was honored to represent The San Antonio Botanical Garden’s new holiday exhibit “Lightscape.” From media relations to traditional and digital media, the campaign yielded groundbreaking attendance records and resulted in two industry award recognitions, national and local respectively, from PR Daily and the Public Relations Society of America’s San Antonio Chapter.

On May 10, “Lightscape” was recognized as a finalist for PR Daily’s Social Media & Digital Awards in the Multichannel campaign category in New York City. This particular campaign category recognized the best digital storytelling efforts that led to an abundant amount of success for their organizations or clients.

Just a few months later, “Lightscape” was honored once more by the Public Relations Society of America – San Antonio Chapter on September 22. The campaign received the La Plata Award of Merit for Integrated Communications.

After months of planning and execution, our work doesn’t end with a simple recap! If you’re looking for an agency that will go above and beyond to spotlight your organization’s efforts, contact us today to learn more!

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Blog Noisy Trumpet

JDRF One Walk

Noisy Trumpet was out in the community this month supporting and participating in JDRF’s annual “One Walk.” Our team walked alongside a crowd of participants in the pursuit of raising funds for and heightening awareness of Type 1 Diabetes (T1D), a disease that hits close to home for our Noisy Trumpet family. 

The Noisy Trumpet family was affected by T1D in May 2020 when our CEO, Fran Yanity’s daughter, received the diagnosis. Our company rapidly chose JDRF as its charity of choice in support of Leighton and the search for a cure. According to the Centers for Disease Control and Prevention, diagnosis of Type 1 diabetes have increased by 30% in the US, and occurrences of the disease are more common in children and young adults. Although there are no vacation days from T1D and a cure has yet to be found, there continues to be overwhelming hope.

We’re so proud to have supported One Walk through the V1P sponsorship. As a part of our sponsorship, we held a festive breakfast with the theme “Be Heard”, where we had food, noise makers, props and more to help make noise in support of T1D awareness. Together, our team was able to raise $23,826 to help JDRF continue its mission of finding a cure for T1D.  However, our support of JDRF didn’t stop there. Noisy Trumpet’s public relations team secured media coverage in outlets such as News 4 San Antonio, FOX San Antonio, and KSAT to help raise awareness for the event and engage the community.

Our team remains grateful to work with an organization that we are passionate about, and to share in the efforts of achieving life-changing goals. To learn more about T1D or to support JDRF, visit JDRF.org.

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Blog Noisy Trumpet

Noisy Trumpet Turns 5! Introducing Our Core Values

After hard, driven, intentional work and tremendous growth, we proudly celebrated our fifth-year anniversary in 2022! For the past five years, we’ve taken pride in helping businesses grow their customer base and expand their reach through our digital, web, social and public relations services. Our agency has come a long way and we will continue in our pursuits to expand and produce meaningful results as a company. 

Pictured (From Left to Right): Director of Public Relations Clarissa Castañeda, Founder and CEO Fran Yanity, Vice President of Digital Strategy Sarah Strunk

To kick off year five, we have established core values that serve as the heartbeat of what we do, who we are, and why we do it. After much thought and employee feedback, we landed on the phrase “Noisy Trumpet GETS IT” to encapsulate what we believe are the qualities that best represent our organization’s fundamental driving forces. The abbreviation GETS IT stands for the traits: Growth, Expertise, Teamwork, Service, Innovation, and Trust. 

NOISY TRUMPET “GETS IT.”

Growth. We are not satisfied by the status quo. We strive to constantly improve our company, our employees’ personal and professional skill sets, and the value we provide to our clients so we can drive company growth.

Expertise. Our team of highly trained specialists are experts in the industry and deliver personalized plans that move the needle. 

Teamwork. It is through shared responsibilities and diversity in thought that our team is able to produce holistic campaigns that drive measurable and meaningful results.

Service. Noisy Trumpet will always be a community-first agency. All staff is encouraged to participate in our Volunteerism Matters program through which our agency contributes to the local community via volunteer work and fundraising efforts.

Innovation. We help clients identify new opportunities to engage and connect with their target audience through creativity, cutting-edge thinking and innovation through digital marketing and advertising, website development, social media management, and public relations.

Trust. Simply put, we do what we say we will do for our team, our clients, our company and the industry as a whole.

“After the first five years of exponential growth, capturing who we are, what we do and how we do it was an important milestone for the team. This collaborative effort of crystalizing our core values was a critical part of our journey to the next level.”

  • Fran Yanity, Founder and CEO

As we move forward with our company’s mission of elevating brands as leaders across marketing channels, we will hold the above-mentioned qualities as guiding principles. We are beyond excited for the future of our agency and know that these core values will allow us to reach new heights and accomplish our goals.

Ready to get your message out? Join the ensemble of San Antonio companies and organizations growing their brands with Noisy Trumpet. Remember, our team “GETS IT” when it comes to providing impactful digital, web, social and public relations services.

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Blog Noisy Trumpet Public Relations

Noisy Trumpet Public Relations Team Expands Media Coverage Throughout Texas

The Public Relations team at Noisy Trumpet wrapped up a strong month in August with media coverage we secured for our client TEXAS YES. At the start of every school year, the educational nonprofit distributes thousands of school supplies to Title 1 elementary schools throughout Texas including San Antonio, Corpus Christi, and Austin, through their “Box of Dreams” program. This year, with the tremendous generosity of prominent injury attorney and philanthropist Thomas J. Henry, TEXAS YES was able to expand efforts to the Dallas Fort-Worth area.

Well before the start of the distribution, our PR efforts helped secure media coverage in the San Antonio and Corpus Christi area. Soon after, we secured coverage in every market where we gave out much-needed school essentials, including our biggest market, Dallas Fort-Worth. In total, we garnered 31 media hits, which resulted in over 24 million impressions across each market.

Not only is it exciting for us to tap into a new media market, it’s also rewarding to share the stories of our important nonprofits, which helps thousands, if not millions of families. 

If you’re a local nonprofit who wants to be featured in the news in a positive way, but doesn’t know where to start, contact our public relations team today! We would love to work with you and share the worthwhile impact your nonprofit has on the community.

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Advertising Blog Industry Trends Noisy Trumpet

Overlooked Content Marketing Strategies

Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s attention, try using one of the underutilized marketing tactics below:

  1. Google Business Profile

Google is the world’s most-visited website. It’s the place to showcase the best your business has to offer. Google Business profiles should be optimized to ensure you’re connecting with the appropriate audience that is searching for products, services, or businesses like yours on Google Search and Maps. Creating custom content, encouraging and responding to reviews, and keeping business information up to date, will help you get discovered on Google. 

  1. Micro-Influencers

Influencer marketing is great for creating brand awareness. Enlisting the help of micro-influencers can help organizations reach hyper-localized, niche audiences. They often have less than 10K followers but tend to have higher engagement rates and more targeted audiences. Our team already has unique relationships with a host of micro-influencers around Texas. We can help match you with those who will best fit your organization’s needs!

  1. Online Forums

Online forums allow users to ask and answer questions about various topics. These include Reddit, Facebook Groups, and LinkedIn Groups, among others. The goal when using these platforms is to find a niche group of people asking questions and searching for information about your product, service, or industry. Your marketing team can use their expertise to answer queries and recommend your company. This is a great way to connect with your audience and highlight your product or service.

  1. Keyword Research

Where do consumers go to find information online? Most go straight to Google. Ensuring your website and Google Ads include important keywords and phrases that your target audience might be searching for will help lead potential customers to your organization. Being in the right place at the right time pays off!

  1. Interviews with Thought Leaders

Establishing credibility is essential to building trust between your organization and your audience. Partnering with a thought leader in your industry for a blog, podcast, or social takeover to promote your brand can help expand your network, diversify your content, and connect you with a different audience. 

While sticking to dependable marketing tactics will provide good results, going the extra mile to reach your target audience will help your organization grow to its full potential. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media and Digital Marketing Specialists ready to drive measurable results. Contact us today!

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Blog Industry Trends Noisy Trumpet Public Relations

Why PR Industry Awards Matter

Noisy Trumpet’s work has been recognized amongst the best in the country following our recent nomination at this year’s Ragan PR Daily Awards in New York City. Our digital media, public relations, and traditional media campaign for the San Antonio Botanical Garden’s new holiday exhibition, ‘Lightscape,’ received an honorable mention in the “Multi-Media Campaign” category. Part of the team traveled to the ‘Big Apple’ in May to personally accept the award.  The etched glass plaque is now proudly displayed in our San Antonio office alongside other national, regional, and local accolades. 

Industry awards are more than just trophies to line the wall of a workplace. They are symbols of excellence and effort.  These awards don’t just magically appear.  To be considered, award opportunities must be properly vetted, and applications must be filled out in great detail. This is something we encourage all clients to pursue. The time and resources for each submission yield extraordinary benefits both externally and internally.

Business awards can galvanize the people who worked so hard to create the project or campaign worthy of a submission. The recognition can boost staff morale and increase credibility in the industry. In addition, award opportunities demonstrate management’s commitment to not only the quality work we provide to all our clients, but also how much they value employees. 

Awards can also increase your bottom line regardless of taking home the top prize.  Just being a finalist can add credibility.  The nomination by an esteemed third party is a valuable endorsement. That recognition also increases brand awareness and visibility.  Industry awards can be included in agency marketing efforts to set you apart from competition.

As the saying goes, “you can’t win if you don’t play.”  Finding and applying for industry awards can be time-consuming but are worth the effort. Noisy Trumpet’s public relations team identifies and submits applications on behalf of our busy clients.  If you are interested in increasing your recognition, contact us today!

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Blog Industry Trends Social Media

How We’re Shaking Things Up at Noisy Trumpet After the Social Shake-Up

Social media constantly evolves and grows. As a Digital Marketing & PR agency, our duty is to be at the forefront of industry trends. This June, our social media team attended the Social Shake-Up Conference in Atlanta, Georgia. After absorbing every ounce of knowledge from leaders in the industry, we’ve listed the four biggest takeaways we plan to apply to our clients’ and agency social media strategies:

  • Creating Accessible Content

Accessibility on social media means someone with a disability, such as those who are blind or visually impaired, should be able to “access” and comprehend content as would someone without a disability. Creating accessible social content shows a brand’s commitment to inclusion and ensures that all people are able to interact with social posts, increasing reach and engagement opportunities. There are several ways to make social media posts more accessible such as including captions on video content, using alternative text on images, and capitalizing hashtags. These are just a few strategies to help all fans engage with a brand. At Noisy Trumpet, we aim to ensure our messages reach and resonate with every reader.

  • Leveraging User-Generated Content

User-generated content (UGC) can be considered a digital version of word-of-mouth advertising and is one of the top-performing forms of organic social media content. Tapping into a brand’s audience and giving them a spotlight is an effective way of collecting and sharing authentic content that encourages increased engagement and conversation. In fact, UGC is 2.4x more engaging than standard content! Our team learned all about best practices for finding quality UGC and maximizing its use across social platforms from marketing professionals of Walmart and the Georgia Institute of Technology. Moving forward, we are eager to further implement the use of UGC to garner results for our clients in a cost-effective way.

  • Amplifying Video Content

Now more than ever, video content is being heavily prioritized on social media. Thus, brands need to know how to create said content in an efficient, multipurpose way to make the most of the time and effort that goes into producing videos. Our biggest takeaway from The Social Shake-Up was the importance of creating snackable video content that is able to quickly capture an audience’s attention. Best practices include:

  • Participating in trends in a timely, authentic manner 
  • Paying attention to framing based on which platform you are posting to 
  • Monetizing the potential for longer content through TikToks, Reels, YouTube videos, stories, and more

Video is king — the more you utilize this growing trend, the better your return. Our agency leverages a mix of video content to help build and maintain engagement.

  • Reshaping Influencer Strategy

Using influencer marketing is a great way to expand a brand’s reach on social media. It allows brands to promote their products or services through a trusted figure within a niche community, rather than doing so themselves. From professionals at Edible Arrangements and Holiday Inn Club Vacations, we learned how to functionally plan, prepare, and execute successful influencer marketing campaigns. Not only did we gain insight on fundamental processes  for identifying appropriate influencer partners based on a campaign’s goals, but also how to amplify and measure the results of influencer content. Noisy Trumpet utilizes influencers to promote client events, exhibitions, and raise awareness about impactful initiatives in combination with other marketing and PR initiatives.  We are excited to apply our learnings to future influencer marketing campaigns that raise brand awareness and build authority.

We have a vested interest in keeping our clients and agency at the top of the social game. By utilizing these, and many more key learnings from The Social Shake-Up, we aim to foster social engagement and reinvent content strategy to stay fresh and relevant in our quickly evolving digital landscape. Contact us today for help unleashing your organization’s full potential on social media!

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Blog Industry Trends Social Media

A Look at TikTok Marketing Tactics

Since launching in 2018, TikTok has evolved from a video-creation app known mainly for dance and lip-sync videos, to a marketing and advertising hub. In the last year, many renowned brands have created accounts on the platform to tap into their creative side and reach new audiences. With more businesses turning to TikTok to market their brand, you should also consider whether or not TikTok is the next step for expanding your marketing strategy. 

Noisy Trumpet has recently welcomed Texas A&M University-San Antonio to our client roster. Our agency will be assisting TAMUSA primarily with their digital marketing needs in order to raise awareness about their graduate programs and 11 Month MBA program. One of the ways in which we’ll be achieving this is through TikTok. Here’s how our team of Social Media Specialists is making the most of TikTok for clients.

 

  • Trend Forecasting

Trend forecasting, as it relates to TikTok, is the process of researching and formulating predictions on up-and-coming content tendencies. The ability to spot future trends, especially on a platform as unpredictable and enigmatic as TikTok, is crucial for a brand’s potential success on the app. Although virality* on TikTok is never a sure thing, catching trends early and creating relevant content in a timely manner increases the likelihood of success. If you want to make the most out of your organization’s TikTok content, triggering off a trend is the first step towards doing so.

 

  • Developing Custom Content

TikTok is a perfect platform to showcase your brand’s creativity. Although seeking inspiration from trends is important, your content should be unique and customized to fit your brand identity. Whether that requires coordinating on-site video shoots with appropriate props or developing copy in line with your organization’s voice and tone, it is important that you keep your brand personality in mind when shooting content. Similarly, your content should also be intentional. It is not enough to “hop on a trend” — you must do so in a way that both fits your business and aligns with your goals.

 

  • TikTok Advertising

Reaching the right audience is essential to finding success on TikTok. Like any online platform, posting organically has its place, but giving your content a boost with paid advertising can help place your brand in front of the right audience. Pairing organic and paid content is a great way to pull together all of your resources to give your content a fair chance of success on this extremely popular and demanding platform. TikTok offers a variety of different creative ad formats to choose from, so always make sure that you are choosing the one that is best for your brand’s objectives.

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Blog Noisy Trumpet Social Media

Two Is Better Than One: Social Media Management And Social Media Marketing

Social media management and social media marketing are commonly treated as the same service but in reality, they are two different components of a successful digital marketing strategy. While they can both work together to accomplish the same goal, it is important to understand the key differences in implementing the use of each element separately. We break these differences down below:

What is social media management?

Social media management involves managing your organization’s online presence on social media platforms like Facebook, Instagram, and Twitter. This includes creating and sharing unique content, interacting with engaged users (i.e. responding to comments), and getting to know your audience. Fulfilling each of these responsibilities ensures you’re using your organization’s social accounts in an intentional and authentic manner, which is a vital part of forging a deeper connection with your audience. 

What is social media marketing?

Social media marketing is the process of monetizing your social media platforms and ultimately, growing your business. While social media management focuses primarily on monitoring your social accounts and establishing an online presence, social media marketing focuses more on using that presence to generate leads, drive traffic to your website, increase sales, and more. Whenever necessary, an effective way to monetize on social media is through paid advertising.

“Social Media Marketing without Social Media Management can be compared to buying an amazing home but never maintaining it. At first, it looks great but over time the home will lose its value. Social Media Marketing alone can deliver temporary results but risks a lack of authenticity if there isn’t a strategy in place for managing the growing audience.”

– Alyssa Watson, Social Media Specialist

In summary, social media management is the organic aspect of social media while social media marketing is the paid aspect, and a successful digital marketing strategy includes both. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media Specialists ready to unleash your organization’s full potential on social media. Contact us today!