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Texas Hold’em Gives Back

On January 12th, The PM Group held their annual Charity Texas Hold’em Tournament here in San Antonio. Noisy Trumpet was honored to help promote the tournament through social, digital, and PR efforts and were thrilled to see the success of the event unfold. With 242 players in attendance, the tournament raised a total of $65,000 for its beneficiaries, San Antonio Sports, SA YES, CC YES and Austin YES. These 501(c)3 organizations provide services to underserved youth, strengthening their local communities one child at a time.  

 

San Antonio Sports is a nonprofit that has been transforming the community through sport since 1984. They are responsible for bringing the NCAA Championships to San Antonio along with the Rock ’n’ Roll San Antonio Marathon. Aside from bringing thousands to the city with huge athletic events, San Antonio Sports’ mission is to provide youth sports programs to the community with programs such as i play! afterschool. This innovative afterschool sports program is designed to teach powerful life lessons such as teamwork, dedication and healthy living choices.

 

San Antonio Youth Educational Support, otherwise known as SA YES, was created in 1998 and has grown across Texas with two additional branches in Austin and Corpus Christi. SA YES, CC YES and Austin YES are dedicated to giving back to underserved students in their communities by providing school supply kits to Title 1 schools.

 

Thank you to all who participated and made the event a true success. Congratulations to all of the winners including the Grand Prize Winner who won a $10,000 entry into the World Series of Poker Main Event in Las Vegas! We are proud to be the digital and public relations agency for the four beneficiaries and look forward to future tournaments hosted by Texas Hold’em.

 

To stay in the know about future tournaments hosted by The PM Group, be sure to follow their Texas Hold’em website. The next tournament will take place this summer on May 4th!

 

To stay updated with the latest agency news and events, feel free to contact and stay social with us! We’re just one call, like, follow, retweet and DM away!

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Blog Social Media

What Makes a Successful Social Media Campaign

By 2021, the number of worldwide monthly social media users is expected to reach over 3 billion. There is no surprise that social media is an integral part of marketing and public relations efforts. However, social media campaigns are likely to fall flat without a well designed, cohesive plan. To ensure a healthy return on your social media efforts, follow these simple steps when developing your next campaign.

Define Goals

Like any other marketing initiative, a successful social media campaign must have clear and concise goals. Whether your goal is to build brand awareness or if it’s to drive conversions, you will need to have a different approach for each. Focusing on clear goals will give your social media campaign direction and will help avoid wasted time and money.

Insightful Research

Conduct extensive research and intently review your brand, market, competition and target audience. Find out what works well for your competition and what they may not be utilizing. Take this opportunity as a way to differentiate your brand from others.

You also need to understand who you want to target. Build a consumer profile of your target audience and what tactics work best to reach them. Understand how the dynamics of their daily lives impact their use of social media and build your plan accordingly.

A Tailored Message

Make sure to adhere to the nuances of each digital platform (Facebook, Twitter, Instagram, LinkedIn, Pinterest, Tumblr) and engage with the target audience appropriately. Each of these platforms requires a different approach while maintaining consistent branding, messaging, tone and voice.  

For example, Twitter’s core principle is commentary; a place where people share their opinions about current events. This would be the perfect place to refine your brand’s personality and voice while cultivating your audience’s interest. Conversely, Instagram is visually-compelling and becoming increasingly integrated with e-commerce. Here, you want to display your product attributes and make use of the easy path to conversion.

Make it Interactive

Social media is one of the few mediums where you can directly engage with an audience. This interactive element is arguably one of its greatest strengths and needs to be leveraged well to ensure a successful campaign.

Engaging with followers through post comments helps build a stronger connection with the brand while providing you with insight into your audience and giving you a more robust profile to use moving forward.

In addition, make sure to utilize other interactive content elements such as polls, surveys, questions and other tools at your disposal to differentiate your brand across platforms. Keep in mind this should be done in a way that aligns with your target audience and your goal.

 

Sound like too much to handle on your own? That’s why we are here.

Let our social media expertise help your brand be heard in the ever-evolving world of marketing. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away

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Blog Social Media

Campaigns That Made Noise in 2018

As companies gear up to market their brand in the new year, it is beneficial to reflect on the previous year’s most successful marketing campaigns and evaluate what can be learned from their success.

From brands such as Nike, Bud Light and Google, here are our top picks from 2018:

1. Nike’s “Dream Crazy”

Nike took the industry by storm when they released their “Dream Crazy” campaign featuring former NFL quarterback, Colin Kaepernick, who boldly stated at the end of the ad, “Don’t ask if your dreams are crazy, ask if they’re crazy enough.” This emotional campaign evoked a nationwide conversation and led to a 31 percent increase in online sales for Nike, as reported by The Washington Post. This ad showed that brands are able to use their platforms to engage in important political discussions and despite backlash, it was highly successful. The “Dream Crazy” campaign undoubtedly displayed the power brands can have in politics and influencing public opinion.  

2. HBO’s “The Maze”

The Maze is an interactive game inspired by HBO’s television series Westworld. The game lets Westworld fans enter a new world of their own by talking to their Amazon Alexa device. “To find the center of the maze, [a user must] answer a series of questions across the levels: memory, improvisation, and self-interest”, as explained by Amazon. With interactive gaming on the rise, this could be a huge indicator of what’s to come in 2019.

3. Bud Light’s “Victory Fridges”

Another popular campaign with a quite different topic was Bud Light’s “Victory Fridges.” After the Cleveland Browns’ lengthy dry spell, Bud Light placed fully stocked fridges around the city that would be unlocked for fans to enjoy only after the Browns won a game. After the Browns’ victory over the New York Jets, the fridges were busted open, marking a second victory for the citizens of Cleveland. This simple yet effective idea enabled the brand to score a personal win from a football team’s victory and connect with an entire city.

4. John Lewis & Partners 2018 Christmas Ad

No stranger to top campaign lists, the John Lewis & Partners 2018 Christmas ad earned the number four spot. This strong storyline follows the career and success of world-famous singer, Elton John. John Lewis & Partners have proven year after year that the power of storytelling is what resonates with viewers and leaves a lasting impression for years to come.

5. Google Pixel 3’s “Top Shot”

A campaign that brought some comedic relief to 2018 was Google Pixel 3’s “Top Shot,” featuring a collection of moments we all know too well — the poorly timed click of a camera button. The ad showcased Google’s Pixel 3 feature that allows users to select the perfect picture out of a group of snapshots. This lighthearted ad and its positive reviews proved that laughter is the best way to connect with your audience.

 

Each of these campaigns started real conversations with the public. Whether bringing people together through laughter or engaging in important political and human rights-driven discussions, these stories proved their worth as 2018’s top campaigns.

 

If you’re looking for a year of powerful ideas to make your brand’s voice heard, we’re here to help in 2019. Happy New Year!

To keep up with what we are working on this year, be sure to follow our social channels for updates.  We are just one call, like, follow, retweet and DM away!

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Advertising Blog Social Media

5 Ways to Develop a Successful Event Strategy

Recently, Noisy Trumpet experienced first-hand what it takes to execute a successful event with the launch of San Antonio’s first Celebrity Fan Fest, a two-day interactive fan festival featuring special appearances by prominent film and television celebrities. Producing any event requires a multifaceted approach beginning with basic details (venue, time, date, etc.), conceptualizing the official launch and building recognition. Here are five ways to develop a successful event strategy:

1. Have a Game Plan 

The first step is to identify your goals and needs. For inaugural events, such as Celebrity Fan Fest, increasing event awareness and ticket sales are primary goals. As mentioned in our previous blog post, brand positioning is key to any successful campaign communications strategy. Clearly positioning your brand builds an audience, enhances credibility and distinguishes your event amongst competitors.

 

 

2. Find Your Target Audience 

Research helps to identify your target audience. Attend a similar event in your area or utilize social media to find other successful functions that relate to yours. Find out what worked for them, review feedback from attendees, capitalize on what went right and how your event can offer an equal or better experience.

For example, popular Facebook group “Rate Your Comic Con” offers an open forum for attendees from all over the world to share their takeaways from conventions they’ve frequented. In the case of Celebrity Fan Fest, the platform offered insight on the latest trends and offerings similar events were exhibiting.

 

 

3.  Execution

Once you establish your event goals and target audience, review the necessary tactics to execute your plan. An effective event communications strategy includes various tactics such as press releases, media outreach, social copy and creative. Keep in mind that each announcement should be newsworthy. Will your announcement entice interest from your target audience, particularly media?

Consistency in your messaging is extremely crucial to build momentum and drive ticket sales. In addition, consider which medium your target audience most commonly uses. For instance, Noisy Trumpet took advantage of Twitter, Facebook, Instagram and hyper-local podcasts to market Celebrity Fan Fest.  

If proven successful, your target audience could then become your brand advocates.

 

4. Engage 

As your event gains attention, it’s important to interact with your audience. Listen and respond to attendee feedback, especially on social platforms. Potential attendees will do their research online, reviewing content and commentary to determine whether the event is worth attending. Be cognizant of social media influence; the more you interact with your audience the better.  Answering frequently asked questions and acknowledging your audience’s opinions will demonstrate how invested you are in providing a positive customer experience.

Keep in mind that such interaction should not be limited to pre-event promotions. Communication should continue during and after the event. For example, Celebrity Fan Fest used social platforms to inform attendees of schedule changes, talent updates and thanked them for their support. This is a great way to secure their interest and attention for your next event.

 

 

 5. Day of Logistics  

After planning, promotion and outreach, the day of your event has come. Whether you’re an organizer, staff or volunteer, everyone’s role is vital to the event’s success. Familiarize yourself with the venue layout, carry copies of the event schedule and have point of contacts that can help answer any questions that may arise. This includes:

  •      Organizers
  •      Venue representatives
  •      Website administrators
  •      Social media editors
  •      Talent representatives (if spokespeople onsite)
  •      Media contacts

 

 

 

If you’re looking to host a successful event and need a creative communications strategy tailored to your target audience, contact us today. We are just one call, like, follow, retweet and DM away!

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Blog Public Relations

Back to Basics: Fundamentals of Public Relations

While the PR industry has evolved during the steady rise of social and digital communication, the fundamentals of the industry must remain constant. Although agencies offer an extensive list of PR services, here are the fundamentals brands should always keep top of mind to drive successful campaigns.

Audience Identification and Relationship Building

First and foremost, brands cannot effectively communicate with their audience if they do not know to whom they are speaking. Therefore, step one is to identify the audience. Once you identify the audience, a key component of PR is building and maintaining relationships. This not only applies to existing clients, but also to media and potential customers.

Brand Positioning

Every company must uniquely position themselves so they can develop a brand image that is identified instantly. Having a clear positioning helps boost the brand image and gives potential customers an idea of what it would be like to work with the company. It’s essential to display a work style and culture so the company can stand out and differentiate themselves from competitors.

Be Heard

There is a reason the Noisy Trumpet slogan is “Be Heard”. We believe that making your voice heard is the key to any successful company. Every message a brand sends needs to leave a lasting impression on the target audience. Digital communication can only carry a message so far; brands still need word-of-mouth, earned media and public attention if they really want to make some noise and effectively break through the clutter.   

Feedback

Lastly, never underestimate the value of feedback. If someone is not satisfied with a company or brand, PR agencies are able to use that feedback to assess and plan for future changes. This process is critical for all companies because without taking the time to make changes and grow from past experiences, they will never be able to reach their maximum potential.  

If you would like to identify your brand’s target audience and “Be Heard”, contact us. We are just one call, like, follow, retweet and DM away!

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Advertising Blog Web

The Time for Interactive Content

Online advertisements have been getting quite the upgrade. With new interactive content such as 3D ads, social polls and virtual reality, online users are able to engage with ads and branded content more than ever before. By engaging with your audience through these ads, you are helping to break through the noise and differentiate your brand. These forms of online advertising are promoting top of the funnel tactics that facilitate not only awareness but spark interest and consideration of the brand. Interactive experiences provide a fun way for consumers to learn more about your brand without feeling the pressure to purchase.

Here are a few examples of how you can start incorporating interactive ads into your marketing plan:  

 

3D & HTML5 Ads

With HTML5 and 3D advertising, businesses are able to create eye-catching and interactive online display ads. HTML5 coding gives marketers the ability to add movement and interaction to ads, helping combat banner blindness. The newly introduced 3D advertisements are taking interaction another step by offering a full 360 view of products. Users can now interact with products, learn its benefits and compare it to the competition all from the comfort of their own home. These new additions show a promising future for upping engagement with HTML5 ads drastically increasing click-through rates by 267% when compared to static-ads, as stated by research by Adform.

 

Polls and Surveys

When a company utilizes poll and surveys on social media, they are starting a two-way conversation with their audience. When your audience feels involved in the conversation they are able to express how they feel about the topic at hand and they are also able to see how other people following the same page think. In addition to audience engagement, polls/surveys are a fast and easy way to receive feedback for your company. While polls are common on Instagram, Facebook is working on adding this feature to their platform and are currently testing adding video polls to advertisements.

 

AR & VR

Augmented and Virtual Reality are quickly taking the marketing world by storm. With new features being worked on every day, it’s something brands need to keep on their radar. Snapchat has been in the game for some time offering different filters and lenses, and continue to maximize their share of this market. Now, Facebook AR Studio has partnered with Sketchpad to create 3D posts.

 

Social Games (Gamification)

Gamification is the process of taking a game design and placing it into non-gaming contexts such as websites or online communities. As we’ve previously discussed here, gaming is a top tool to use if you are looking to increase your consumer engagement. There are many ways you can incorporate gamification into your marketing. This can be as simple as accumulating points and competing with friends on leaderboards. Or, you can provide a stronger gamification by creating challenges and quests for online users to complete and receive exclusive rewards.

 

The digital media world is constantly growing and the future of marketing is interactive. These techniques are not only fun ways for consumers to interact with brands but it is the most promising form of gaining online traction for your business. When you are planning your next campaign, think about ways to involve your customers, start a poll, turn your logo into a fun filter, or create challenges for your customers to play and share on their social platforms.  

 

Contact or stay social with us! We’re just one call, like, follow, retweet and DM away

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Advertising Blog Social Media

How to Market for the Holidays

The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)!

 

The Reason for the Season

The holiday season is about showing others how much you care and taking the time to make the world a better place. Forbes suggests partnering with a nonprofit for holiday promotions. Teaming up with a nonprofit not only gives your company the opportunity to give back to your community but also opens up your network to new opportunities. Here at Noisy Trumpet, we have launched Robin Hood 210 just in time for the holidays! Robin Hood 210 is a digital marketplace where customers can shop for gifts whose net profits go towards a chosen nonprofit for several months. Robin Hood 210 supports charities around the Alamo City and we are thrilled to support them all.

 

Go Live!

Make sure to take advantage of Facebook Live this holiday season. This form of communication can provide a stripped back and more down to earth level of conversation. The great thing about Facebook Live is that you can get creative with how you want to utilize the feature. Whether you are live streaming a press conference, product launch or even Q&A’s with your CEO, you are letting your followers in and allowing them to see a little sneak peek of what your company looks like behind the scenes. The holidays are a great time to get to know your customers on a deeper level and Facebook Live is the perfect platform. Make it fun and use the opportunity to find out how they are celebrating the season and recommend events or products you think they’ll enjoy.  

 

Promote your Brand

The holidays are packed with product promotions but don’t forget to also take the time to promote your brand. That way, you are fresh in the consumers’ minds as they enter the new year and are looking for different things to try. You can accomplish this by providing exclusive deals to new customers or finding ways to personalize your holiday messages.

 

Make the Holidays Stress Free

Lastly, the main thing to remember during the holidays season is to make things as stress-free and easy for your customers as possible. Provide tips and additional information about your products or brand to make the consumer’s holiday shopping a little more enjoyable. Providing a stress-free experience will leave a lasting impression on your customers and sure to establish loyalty that will bring them back again and again!

Getting prepared for the holiday season can be a daunting challenge. Our duty as marketers is to provide our clients with every resource available. Let our expertise keep your business at the forefront of innovation and change. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.

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Blog

Noisy Trumpet Helps Bring Superheroes to San Antonio

Aquaman, Batman and Cyborg

October has been a busy month for the Noisy Trumpet team and we are excited to announce what we have been up to! Our team is thrilled to be working with PMX Events for the upcoming Celebrity Fan Fest taking place November 10th and 11th right here in San Antonio.

Noisy Trumpet will be helping PMX Events maintain their digital presence including their website and social media accounts. Additionally, we will be handling public relations for the organization’s events and announcements.

Celebrity Fan Fest is a two-day interactive festival featuring celebrity appearances, photo ops, celebrity panels, special attractions. Guest celebrities joining the festival include:

  •    Academy Award® Winner Ben Affleck of “Justice League”
  •    Jason Momoa and Ray Fisher of “Justice League”
  •    Joe Flanigan and Jewel Staite of “Stargate: Atlantis”
  •    David Anders and Aly Michalka of “iZombie”

We cannot wait for this event and are excited to help bring a little piece of the DC Universe to San Antonio!

For more information on the event and ticket sales check out pmxevents.com!

Categories
Advertising Blog Social Media Web

The Role of E-Commerce in Social Media  

woman shopping

Social media has evolved beyond convenient communication with family and friends. Today, consumers use social media
platforms to stay up to date on the latest news, trends, and products. Consumers are also purchasing more goods online,
which has led to an increase in e-commerce sales. Knowing this, brands have taken advantage of the opportunities social
media offers in order to build meaningful connections with consumers and improve their bottom line.

Social media and e-commerce first hit the scene in 2007 with Facebook’s Marketplace feature.  Since then, the
partnership has expanded throughout numerous social media sites including Instagram, Twitter, Google+, Tumblr,
Pinterest, and most recently Amazon.

According to Entrepreneur Magazine, “the average person spends around an hour and 40 minutes
browsing through social media every day.” That time online truly makes an impact on buying decisions: “87 percent of
customers say that social media helps them decide what to buy,” according to Social Media Today.

In response, brands have increasingly capitalized on these prospects, utilizing social media platforms to boost
e-commerce sales through a variety of different approaches. These include:

    • Paid advertisements driving traffic to online stores
    • Leveraging detailed targeting capabilities to reach the right audience for their products
    • Direct messaging to provide digital customer service
  • Influencer marketing
  • More recently, in-app purchase capabilities

Instagram is an excellent example of this fusion between social media and e-commerce. The platform has integrated
sponsored ads, influencer marketing, and one-click shopping tools that allow consumers to purchase directly from posts
and Instagram Stories. If properly executed, these unique features can seamlessly blend a user’s social experience with
that of shopping, boosting brand engagement by 36 percent.

Instagram’s latest power move to capitalize on its influence in the e-commerce space is the development of a new
standalone app specifically dedicated to shopping, called IG Shopping. The Verge recently revealed the IG Shopping App “will let users browse collections of
goods from merchants they follow and purchase them directly within the app.” Furthermore, “creating a standalone app
would allow the company to provide a dedicated home for an increasingly popular activity on Instagram while also
expanding opportunities for revenue.”

With social media capabilities constantly changing, it’s easy to get lost in the midst of it all. If your business is
looking to expand its presence and take advantage of novel opportunities in the social commerce space but doesn’t know
where to start, our team of experts can help.

Contact or stay social with us!
We’re just one call, like, follow, retweet, favorite, and DM away.

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Blog

Happy Birthday to Us!

The Book of Lists PR Firm page and champagne

It’s been a busy and exciting year for Noisy Trumpet! In honor of our first anniversary, we’re taking a moment to reflect upon the year’s accomplishments and the goals we’ve surpassed. From pitch meetings to campaign launches, it’s been quite the journey. We’ve come a long way and are excited for the future!

Our story began over a year ago when our founder noticed a serious void in the South Texas market: the lack of a truly integrated agency which could design and execute holistic campaigns in the digital and public relations space. Several months later in July of 2017, we signed our first web and social media client, Yolo TX. The Texas traveling show has been a huge success and has expanded into 17 markets since its launch. We are proud that we have grown YOLO TX’s social following by 265% since we acquired the account, setting the precedent for clients to come.

As for our agency, we’ve quadrupled in size and secured more than 15 clients in varying industries — executing strategic campaigns for each. As we head into fall, we are excited for the new business coming our way! Both small and large scale projects have carried us through this year of growth. From fully integrated campaigns, like Devils River Conservancy’s “Don’t Blow It,” to smaller social campaigns, we are grateful for all clients who have been with us through it all.

In our first year of business we have received the following accolades:

The team has also been featured in:

As we approach the launch of our latest effort to giving back to the community with Robin Hood 210, Noisy Trumpet is thrilled to celebrate our first birthday and clinking champagne glasses to a year of success.

Cheers!