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Blog Public Relations

PR Daily Selects Noisy Trumpet as a 2019 Media Relations Award Finalist

PR Daily Media Relations Award 2019

PR Daily Media Relations Award 2019

Noisy Trumpet is proud to announce that our “Don’t Blow It” campaign for the Devils River Conservancy has been selected as a finalist for PR Daily’s Media Relations Awards in the category of “Government/Public Affairs Media Relations.” This category recognizes innovative campaigns from across the globe that have advocated and wielded social, political, environmental and economic influence on the community.

The “Don’t Blow It” campaign was developed for the Devils River Conservancy (DRC) with the mission to preserve and protect the Devils River and the lands within its watershed. The campaign aims to help raise awareness about the negative impacts wind farm developments would have on the Devils River Region and urges all citizens to protect what is left of wild Texas. Noisy Trumpet was responsible for developing the campaign name, messaging, tagline and logo. Subsequently, Noisy Trumpet designed a website, social media, media outreach, branded print collateral and outdoor advertising to further support the campaign. To learn more about the campaign, please read our case study.

It is an honor to be acknowledged for the “Don’t Blow It” campaign and to be internationally recognized amongst the best communications pros, organizations and agencies. For a full list of finalists and judges, visit PR Daily Media Relations Awards 2019.

Stay tuned to hear the final results, which will be revealed in the coming weeks!

Looking to launch your next campaign? Contact us! We are just one call, like, follow, retweet and DM away.

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Blog Public Relations

Noisy Trumpet Named a Finalist in National Campaign Competition

Platinum PR Awards 2019 Finalist banner

Noisy Trumpet is thrilled to announce that our “Don’t Blow It” campaign for The Devils River Conservancy has been selected as a finalist for the 2019 PRNEWS’ Platinum PR Awards in the category of “Activism Campaign.” PRNEWS’ Platinum PR Awards ‘Activism Campaign’ category recognizes campaigns from across the country that have promoted, impeded, directed social, political, economic, or environmental reform or stasis, to make improvements in society.

“Don’t Blow It” came to fruition in 2018 when the Devils River Conservancy (DRC) approached our team to help raise awareness on the negative impacts wind farm developments would have on Val Verde County. The campaign sought to position Val Verde County’s unique natural resources as important assets to all Texans and advocate for responsible placement of wind farm developments. To learn more about our campaign, visit our “Don’t Blow It” case study.

As the only San Antonio agency selected as a finalist, our team will represent the Alamo City at the award ceremony this September in New York City. A few of the prestigious judges selected for the 2019 awards include Conservation International CMO Anastasia Khoo, Cystic Fibrosis Foundation Senior Director of Digital Communications Erin Flior, and Zebra Technologies Head of Global Public Relations & the Global Customer Reference Program, Therese Van Ryne.

When news broke that “Don’t Blow It” was selected as a finalist our CEO Fran Yanity stated, “Our team has worked tirelessly to promote the Devils River Conservancy’s mission to the masses and make a difference in saving what is left of wild Texas. Noisy Trumpet is extremely honored to be a finalist in this category and be nationally recognized amongst the best of the best in communications.” For a full list of finalists and judges, visit PR NEWS 2019 Platinum Awards.

Stay tuned to hear the results of the awards ceremony!
Looking to launch your next campaign? Contact us! We are just one call, like, follow, retweet and DM away.

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Blog Social Media

Noisy Trumpet Digital Team Takes on Celebrity Fan Fest 2019

Jeremy Renner with Clare Kramer and Celebrity Fan Fest Facebook ad on mobile phone screen

Since Celebrity Fan Fest joined the comic con scene in 2018, Noisy Trumpet has had the privilege and unique opportunity to provide digital marketing and web services to San Antonio’s favorite growing pop culture fan festival. Celebrity Fan Fest 2019 took place this past June over a 3-day weekend featuring some of Hollywood’s top talent and cars, gaming exhibits, vendors and artists.

The return of Celebrity Fan Fest was announced in January, so our digital and web teams quickly began working on the promotion of the event. To meet our digital goals and create buzz, we handled every aspect including web design and maintenance, social media, digital ad campaigns and much more. Get a glimpse into the hard work it takes to deliver a successful event that hosted over 36,000+ people from across the country and world, in our breakdown below.

 

Website Development and Maintenance

A website plays a crucial role in the success of an event because it provides an online platform to support all marketing efforts, including sales. It was (and is) the backbone of Celebrity Fan Fest as it increases visibility and provides important information to future and potential attendees and is the main ticket portal for the event. The world continues to shift into a digital realm, so online accessibility is important, especially when it comes to buying tickets to see your favorite Hollywood stars!

Our team developed a customized website centered on user experience and aesthetically pleasing web pages that are easy to navigate through the buying journey. The Noisy Trumpet digital and web team worked together to help increase the quality and quantity of traffic coming to the Celebrity Fan Fest site through content creation and search engine optimization (SEO). This included updating the website as new celebrities were announced and ensuring all ticket information was up to date in this fast-paced industry. Showing up in top search results does not happen overnight – it requires time and a holistic marketing strategy. Our website and SEO efforts were only a piece of what helped drive ticket sales and attendance from all over the world.

Digital Marketing Campaigns

A digital marketing campaign will only be as successful as the website. This means that it is imperative the website and/or landing pages be optimized for user experience and conversions. The goal of our campaign was to drive purchases, increase brand awareness and drive traffic to the site. This required eye-catching creative from our award-winning designers and the appropriate placement of tracking mechanisms on the site so that we could collect data and show results.

The team ran a multi-channel digital ad campaign as a part of the CFF overall paid strategy and secured over 6 million impressions, 50,000 clicks and over 700 ticket purchases directly attributed to the campaign! The success of our marketing campaign was a result of an optimized website, great creative and data-driven targeting tactics derived from analytics.

Event Social Media

The Noisy Trumpet social media team managed CFF social channels leading up to the event, sharing important celebrity announcements and generating buzz around the event. However, developing a day-of-event social media strategy is just as important as a pre-event strategy. Attendees are constantly checking social channels for event updates, missed moments and daily recaps. Having a consistent voice and an active presence on social media helps connect and create an authentic relationship with attendees, encouraging them to participate in the conversation.

Our social media team encouraged participation by posting engaging content specifically tailored for each platform while using industry best practices. We even had user-generated content displayed at the event (pictured above) to encourage participation! Posting is only one part; responding and interacting with user-generated content is the other half. Within the three-day pop culture fan festival, Celebrity Fan Fest garnered over 3,200 user-generated posts, 400,000 engagements and 32 million impressions.

 

If you’re looking to hold a successful event, contact us today. We are just one call, like, follow, retweet and DM away!

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Blog Public Relations

Behind the Scenes: Noisy Trumpet Delivers Top PR Service to Celebrity Fan Fest

Jason Momoa and Anthony Mackie

Noisy Trumpet had the pleasure of working with PMX Events for the second Celebrity Fan Fest event. This year’s three-day pop culture fan festival took place June 14-16, 2019 at Freeman Expo Halls and Freeman Coliseum in San Antonio, Texas. The 2019 Celebrity Fan Fest line up featured Hollywood stars like Jeremy Renner, Jason Momoa, Anthony Mackie, Amber Heard, Dolph Lundgren, Yahya Abdul-Mateen II, Finn Bálor, Daniel Bryan, Becky Lynch plus many more. In addition to welcoming A-list celebrities, Celebrity Fan Fest featured the “CARS as STARS” exhibit, meet and great opportunities, special music performances, cosplayers, exhibitors, artists and panels.  

Event Responsibilities 

Coordinating holistic PR services for an event with 36,000+ people from 44 states and seven countries requires a clear and effective communication strategy across all platforms. A successful event involves a lot of time, preparation – and phone calls. You must be willing to take on new challenges from all angles and think outside the box. Noisy Trumpet was responsible for pitch development, media kit development, press release distribution and media outreach pre and post-event. In addition to coordinating celebrity interviews with attending media, the team also provided on-site support for all talent, ensuring they got to and from each of their commitments at the event. 

Event Coverage

A successful event PR strategy can only be determined once the event is over. Even as excited fans leave the venue at the end of an event, the PR work is just beginning. Collecting post-event coverage is vital in tracking the response of attendees and serves as a great learning tool for future event planning. 

This year’s Celebrity Fan Fest garnered local, national and global coverage that recapped highlights of the event including panel discussions and celebrity engagement with fans. Our efforts resulted in 438 hits and over 1.56 billion impressions including top coverage from People Magazine and HuffPost!

 

 

 

 

                               People Magazine                                                                                      HuffPost 

     

 

 

 

 

If you’re looking to hold a successful event, contact us today. We are just one call, like, follow, retweet and DM away!

*Stay tuned! Our next blog will share the amazing work our digital and social media teams secured for Celebrity Fan Fest! *

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Advertising Blog

Noisy Trumpet Claims 2019 AMA Award

Photo Credit: American Marketing Association

This year, Noisy Trumpet was nominated for a 2019 Marketing Excellence Award from the American Marketing Association! On the evening of June 13, the team attended the awards ceremony and gathered with fellow nominated companies to celebrate top campaigns of the year.  

Photo Credit: Noisy Trumpet/Devils River Conservancy

In the category of Non-profit/Governmental, Noisy Trumpet took home third place and was recognized for our “Don’t Blow It” campaign that was developed for The Devils River Conservancy, a 501(c)3 nonprofit organization with a mission to preserve and protect the Devils River and the lands within its watershed. Following research of the irreparable damages taking place within the Devils valuable ecosystem, the agency identified an opportunity to position Val Verde County’s unique natural resources as important assets to all Texans and urge them to protect what is left of wild Texas. The effectiveness of the integrated public relations and digital marketing campaign was measured by the following criteria and deliverables:

    1. Key government officials at the Texas Parks and Wildlife Department and Military Affairs Association served as “Don’t Blow It” spokespeople advocating for the protection of the Devils River area.  
    2. From June 1, 2018 through December 31, 2018, DontBlowItTexas.org received 1,496 unique users and 3,388 pageviews.
    3. Traditional media outreach efforts resulted in 15 hits and 390,426 impressions in targeted print, online and broadcast outlets such as The Rivard Report, Del Rio News-Herald, Texas Parks & Wildlife Magazine, San Antonio Woman, Daytime with Kimberly and Esteban, San Antonio Living, CultureMap San Antonio. This lead to continued interest from KXAN-TV (Austin NBC-affiliate), San Antonio ABC-affiliate KSAT-TV, the San Antonio Business Journal, Texas Public Radio KSTX and KUT in 2019.
    4. The Texas Tribune digital campaign resulted in 641,770 impressions. The article was read by 1,990 unique users and campaign elements resulted in 936 clicks to DontBlowItTexas.org
    5. The campaign billboard in Del Rio, TX received 924,672 impressions.
    6. 3,000 copies of the campaign brochure circulated statewide.
    7. Social following grew to 3,966 followers, a 78.2 percent increase from prior to campaign launch. Social outlets garnered 675,402 impressions and generated 24,678 engagements from users joining the conversation surrounding the campaign.
    8. The “Don’t Blow It” petition received 391 signatures opposing wind farm development in Val Verde County.

 

The campaign continues to educate the public on threats to one of the last wild rivers in Texas.  To see more of this campaign, visit our case study page.

The Noisy Trumpet team is proud and honored to be recognized alongside other companies across the city! To stay up to date with the latest agency news, stay social with us. We’re just one call, like, follow, retweet and DM away. 

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Advertising Blog

Beginner’s Guide to Programmatic Advertising

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements. This means advertisers must personalize a brand’s message to make ads stand out. While you may already be running ads on Facebook and Google, programmatic advertising offers an effective and streamlined process to enhance your advertising efforts and strategy. Programmatic advertising creates a scale of impressions and engagement that drives ROI. It has become more sophisticated over the years and has helped simplify the process of buying digital ad space for advertisers.

 

What is Programmatic Advertising?

 

Put simply, programmatic advertising is the automated buying and selling of online advertising. This can apply to anything from display to digital out of home and television. Brands and agencies use a demand side platform (DSP) to decide which impressions to buy while publishers use a supply side platform (SSP) to sell ad space. These two platforms are then matched up in real-time using available data and technology to deliver to the consumer. In addition, the programmatic algorithm helps place money in areas where it will best be spent using information that is gathered before and after campaign launch as well as key performance indicators.

 

There are a couple of things advertisers should take into consideration before buying ad space. Marketers have to think about what audience they are trying to reach, on what scale and which devices to target. At Noisy Trumpet, we analyze data to determine premium ad placement and delivery to drive conversions that make sense for your brand. We also monitor your digital campaign’s ad spend and performance to look for areas of improvement. Programmatic advertising guarantees impressions so your brand’s message will reach people wherever they are across multiple publishers or media owners.

 

What’s Next?

 

Most brands have added programmatic advertising to their mix as part of their overall marketing strategy. It is arguably, the most important trend in advertising today and demand only continues to increase. It is reshaping the way marketers choose to advertise in the digital marketing world. In 2018, $46 billion in ad dollars was spent through programmatic. By 2020, “86.2% of all digital display ads will be bought via automated channels” according to eMarketer. Programmatic ads provide a wide reach (including the Google platform) and more transparency than other platforms do.

Are you ready to engage with your audience and take your brand to the next level? Noisy Trumpet can help define your goals and identify opportunities for growth. We combine powerful creative with strategic copy to connect your brand and message with consumers. We’re just one call, like, follow, retweet and DM away.

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Blog Social Media

Building Your Brand with Social Media

Social media usage continues to grow and provide more resources for brands to reach their target audience. Social media is not only an outlet to share the latest news and trends, it is a channel that allows effective communication. This is an opportunity for brands to engage with their audience, learn ways to improve and join in on conversations outside of their own brand. Whether a brand’s goal is to build awareness, create a unique voice that puts their name on the map or strengthen consumer trust, they can accomplish those goals by dedicating time to developing a social presence that stands out. “Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel,” according to PwC’s Global Consumer Insights Survey. New and existing customers are turning to brand’s social media channels to form an opinion, this is why it is vital for brands to ensure quality engagement and content.

Know Your Audience

Brands need to develop in the direction of their audience. As your audience grows, so should your tactics. Before you connect with your audience, you must understand their likes, wants and needs. Knowing your audience is key to a successful marketing strategy. Noisy Trumpet’s creative team can identify your target audience as well as establish what topics and messages appeal to them the most. This will also build the foundation for other communication channels that drive business, such as your website’s SEO, content marketing and public relation strategies.

Know Your Platform

Noisy Trumpet creates compelling content, consistent with your brand and relevant to consumers. A common mistake businesses make is posting identical copy and creative across all social outlets. Your content should be unique and crafted towards each specific platform. For example, Instagram pulls in visual storytellers, Twitter is the go-to source for frequent and fast news and Facebook provides more in-depth information and group conversation. Although there are many more social media platforms we could address, the main takeaway is that each message needs to be tailored to your audience and the platform they are using. Along with catering content to specific outlets, it is also effective to tailor the amount you post and when. The Noisy Trumpet team will determine the most effective frequency of published content to reach your audience at the times they are active online.

Is your brand in need of a social media revamp? Noisy Trumpet stays up to date with current trends and adapts to new changes occurring across social channels. Our team can help you transform your online presence and engage with the right audience. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.  

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Blog Social Media

Tips for College Students Pursuing an Agency Career

Preparing to leave college and enter the working world can be a daunting task full of questions, but Noisy Trumpet is here to help. Whether you are applying for internships or full-time employment, there are essential tips and tricks we recommend to those who are eager to learn about and join agency life.

From college courses to resume writing and interview techniques, the following are our top recommendations for success:

Classes and Certification:

Utilize the resources you have in college to explore various programs and study for certification tests. Talk to your college professors and faculty to see if they offer programs or internships as a part of your coursework. If you are looking to join a digital marketing or PR agency, here are a few tools to keep on your radar:

Resume and Cover Letters:

Applying for internships and jobs can be a tedious task; however, it is vital to set aside plenty of time to write, edit and tailor your resume and cover letter for each company where you apply. Incorporating keywords used in the job listing or relating previous experience to work they currently do with their clients, are great ways to ensure your strengths reflect what they are looking for in a candidate. In addition to these tips, here are further suggestions to strengthen your outreach:

  • Have someone proofread. This is important to check for any spelling or grammar mistakes.
  • Don’t be afraid to ask professors for letters of recommendation. Many positions will ask for a reference list and professors can provide a strong testament of your character and work ethic.
  • Consider which classes you’ve taken or experiences you’ve had and how they translate into the position.

Interviews:

Though interviews can bring anticipation and stress, preparation is key in building confidence and proving you are prepared. Here are some ways to ensure you are ready to take on any situation:

  • Do your research. Review the company website and social media outlets to familiarize yourself with their clients, previous work, blogs and team members.
  • Arrive to the interview early, well dressed and with extra copies of your resume and cover letter.
  • Prepare to answer questions like these that test your ability to think quickly:
    • What are your strengths and weaknesses?
    • What is your strategy for balancing multiple tasks?
    • How do you prioritize tasks?
    • How do you handle conflict?
    • How do you keep up with industry trends?
    • What is the strongest skill you could bring to this position?
  • Prepare a list of questions to ask. This not only provides further detail of the company’s expectations, it also shows the interviewer you have given the position thought and are eager to learn more:   
    • What would my work responsibilities entail?
    • What programs or software do your employees use?
    • What is a standout employee to you?
    • What are the company’s key values and what key values do you look for in an employee?
    • What does success look like in this position, and how do you measure it?
    • What do you see as the most challenging aspect of this position?

Post Interview:

  • Send a follow-up email or handwritten note thanking the interviewers for their time and conversation.
  • Agencies are busy; don’t be afraid to follow up when they have not.

With these lists and recommendations, you will be prepared to take the agency world by storm. Above all, remember that new jobs are opportunities to learn and grow in your field.

If you would like to learn more about our agency or discuss future job opportunities, contact or stay social with us! We’re just one call, like, follow, retweet and DM away! 

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Blog Social Media

Seeking Emotional Sentiment in Digital Media and PR

Regardless of the current state of the digital age, human connection will never go away. People seek more from brands than just an advertisement or sales pitch. The question is, how will we use technology to deepen relationships with our customers and answer intrinsic human needs? For our final takeaway from the Texas Marketing Summit, here are a few things to consider when fostering relationships with users during the consumer journey:

  • Every interaction creates a personal reaction. Take feedback seriously and respond authentically.
  • Stop just chasing clicks and pay attention to what people are interested in. Content that evokes emotions has a greater impact than meaningless clickbait. We can no longer be solely transactional with customers, it has to be relational.
  • Strive for buzzworthy performances. If companies want to make their voice heard, they need to start with making sure their customers voice is heard. By creating and promoting buzzworthy content, the company is in a position to engage in meaningful conversations with their audience.
  • Consumer loyalty is and will continue to be driven by shared values like courtesy, honestly, loyalty and success.
  • People want to hear from other advocates about your brand. 92% of consumers read reviews and at the end of the day, people trust people.
  • Customer service is the new marketing. If customer service relationships are not up to high standards, it will develop a negative tone for your overall brand image and voice.
  • Invest in listening tools. Trends, mentions and relevant content may not always be directed to you but can still elicit an opportunity to join the conversation. Marketers must seek out and engage with new information in order to build credibility and remain knowledgeable of industry trends in their respective industries.
  • Balance human needs with technology. Customer familiarity breeds alignments – people crave human interaction and human connection. For example, the Ad Council “Love Has No Labels ” campaign incorporates technology with real human interaction to deliver a key message, in turn allowing the public to interact with the brand and each other.
(Photo provided by Ad Council and “Love Has No Labels”)

Marketing trends are constantly shifting and while we can’t always read the consumer mind, understanding your audience can be achieved through data and creative strategy. If you want to “Be Heard” and make the right kind of noise in your industry, Noisy Trumpet is here to help. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.

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Advertising Blog Social Media

From Data to Personalized Experiences

Noisy Trumpet is thrilled to bring you the second part of our Texas Marketing Summit series! Two weeks ago we attended this conference in Dallas and learned from the best in the business. In case you weren’t able to attend, we’ve compiled the valuable insights gained and will be sharing them in this three-part series. Our second takeaway: Turn data into personalized experiences.

 

Data drives good digital, UX and content strategy. If you understand who your users are and get to know them, you can develop content tailored to them. Every brand needs to know, who is coming to your site and why? What do they do there? What is the value of each interaction? How are you tailoring their experience to them with the goal of facilitating loyalty? While retrieving data on your audience isn’t necessarily a one-stop shop, looking at different data signals (reviews, social feedback, web behaviors, surveys, etc.) will send you in the right direction of truly knowing your audience. Prioritizing a personalized experience for your audience isn’t easy but keep in mind the following when trying to understanding your users:

  • Research the behavior of your customer and choose the appropriate platforms to fit their needs. Is that YouTube, Google, TV, Influencers?
  • Don’t let internal desire conquer what’s actually needed. If your digital strategy can’t be backed by research, reevaluate your personal preference.
  • Understand beyond demographic data. Marketers tend to see their audience as a percentage or number. It’s time to break down the walls and see your audience as real people with real needs to conquer real personalization.
  • Identify, monitor and revisit your plan’s goals regularly — especially for segmented strategies. You can’t be all things to all people. Know what you’re working towards.
  • Measure and refine. One solution may work today, but not tomorrow.
  • Last but not least, quantify the journey. Creating digital touch points and other data markers that can be measured will allow you to optimize your strategy and garner results.

Noisy Trumpet acknowledges that your business may not always have the time or opportunity to prioritize turning data into a personalized experience for consumers. Our agency can help you analyze data to optimize your digital, UX and content strategy that will make sure your brand is truly heard. We’re just one call, like, follow, retweet and DM away.