Category: Blog

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Blog Industry Trends

COVID-19’s Impact on Local Nonprofits

COVID-19 has significantly affected nonprofit organizations in various ways, presenting them with unique, unprecedented challenges. For many, this includes the cancelation of annual fundraising events which leaves these organizations without the necessary funding to support their mission. Noisy Trumpet is a community first agency and values the positive impact nonprofits make. We have provided ways you can support a few of the nonprofits we proudly work
with so that they can continue to serve and strengthen our community.

San Antonio Sports

San Antonio Sports has been working to transform
our community through the power of sport for many years by providing free sports
and fitness programs that inspire children and their families to live active, healthy lives. The annual “Hall of
Fame Tribute,” their largest fundraising event, has been canceled and transitioned to an online auction with plenty
of exciting items to choose from including gift cards, sports collectibles, trips and much more. To support
the i play! afterschool program and the children they serve, participate in their online mega auction that is open now through April 3, or simply donate at sanantoniosports.org/donate.

SA YES

SA YES, the largest distributor of school supplies in South Texas, supports Title 1 elementary school students in San Antonio through educational
outreach of free school supplies and technology grants. Their annual Taste of Education and Golf Classic, which represented a large portion of their annual budget, has been canceled. To help ensure that SA YES can assist students who will be in need of school supplies in the
coming school year, donate online by visiting sayes.org/donate. Also, be sure to check
out their list of online resources and ideas to help continue your child’s education at home at sayes.org/news.

Devils River Conservancy

The Devils River Conservancy (DRC) is
committed to treasuring, preserving and protecting the Devils River, its springs, and the lands within its water
catchment area. The DRC recently launched the Devils River Advocate Membership Program that allows you to support their conservation efforts while
enjoying exclusive membership benefits such as discounted apparel, exclusive event invitations, discounts to select partners and much more. Sign up
and become a member today or visit their donation page to contribute to their mission.

Robin Hood 210

Robin Hood 210 is a community initiative of
Noisy Trumpet. This online marketplace sells gift cards and merchandise, all proceeds directly support nonprofit organizations
in the San Antonio area. The next campaign will launch in May 2020 benefiting the Brighton Center, an organization that
provides developmental and educational services to children of all abilities here in San Antonio. Be sure to follow Robin Hood 210’s
Facebook, Twitter and
Instagram for important
updates.

Noisy Trumpet continues to support our clients during this difficult time and looks forward to interacting with our community once again.
To expand your mission, contact us today. We’re just one call, like, follow, retweet, and DM away!

Categories
Blog Public Relations

Ex-Journalists Reveal Secrets to a Successful Pitch

With the emergence of digital and social media trends, the basics of news reporting have shifted, as well as ways in which public relations professionals pitch to the media. However, each industry still relies on one another and it is key that as public relations professionals we maintain a trustworthy and dependable relationship with reporters. On March 5, the Noisy Trumpet Public Relations team attended a PRSA luncheon titled:
“Confessions from Ex-San Antonio Journalists: Secrets of a Successful Pitch.” The panel included three experienced and insightful women who transitioned from working in a newsroom to careers in public relations. They revealed how to efficiently pitch to the media from the perspectives of former reporters. Here are a few tips our team learned
from the event:

  • [Build a Good Reputation] Reporters want stories that pertain to the beats they cover and don’t want to receive every pitch you send out. Personalize each email by mentioning you’ve researched their relevant work and why your story should be of interest to them. When
    reporters notice that you pitch them relevant stories and aren’t crowding their inboxes, you are more likely
    to gain a positive reputation with them.
  • [Be Mindful of Deadlines] Promptly respond to questions from reporters and provide them with helpful resources, such as photos, videos or website links.
    Always attach press releases as a Word document, and embed the release into the email. This allows the news
    desk to quickly insert it into their scheduling system.
  • [Get to the point] The majority of reporters spend little time reading a pitch; so, it’s critical to engage them right away. Don’t send pitches that are lengthy and overcrowded with information. Capture their attention with a savvy subject line and maximize the preheader text for mobile devices. If sending a press release, make sure to clearly identify the five W’s
    (who, what, when, where, why.)
  • [Pick Up the Phone] It’s okay to follow-up with reporters on the phone, but don’t pester them. When you call, make sure you’re prepared to answer questions and provide new information. Based on their feedback, you can decide on how you should move forward with your pitch. Be conscious of the news cycle and only call at opportune times.
  • [Shareable Content] In the digital age, reporters look for story ideas that will translate to social channels and garner the most shares. Therefore, the basics of reporting have evolved and so should your pitch. This means amplifying the social aspects of your story with imagery, localization, trending topics, human voice and brevity.

Looking for a PR team that can secure media coverage for your brand? Contact us today. We’re just one call, like, follow, retweet and DM away!

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Advertising Blog Industry Trends Social Media Web

Marketing in the Digital Age

cell phone and desktop banner

The way we market changes with society and advances in technology. The question is always –
how can we promote products and services? While the last 10 years have brought the greatest technological growth
along with digital marketing campaigns, it’s important to note that traditional mediums, such as television, radio,
print and out-of-home, are still powerful. Your overall marketing strategy should take an integrated approach and
include a combination of traditional and digital elements to reach consumers more effectively. However, as online
marketing continues to grow, it’s important to tap into new media forms. Our Founder and CEO Fran Yanity had the
opportunity to touch on and discuss many aspects of digital marketing with Our Lady of the Lake (OLLU) college
students. We’ve gathered some major takeaways from her presentation to help you understand the importance of digital
marketing.

Digital Channels

Whether you have a $500 or $10,000 monthly advertising budget, you want to get the biggest
bang for your buck. Choosing the right marketing channels will help maximize your return on investment (ROI) and
reach your goals. Some of the most effective marketing channels in 2020 include:

  • Pay-per-Click (PPC) Advertising – Google Search ads will
    help you connect with users who are searching for products and services that you provide right at the moment
    they are looking.
  • Social Media – Social connection offers valuable community
    building opportunities; however, it is important to choose the right platforms that make sense for your
    brand and customers.
  • Website – Your website may, in fact, be the most important of
    all channels. It should offer a good first impression and clearly represent your business, so users are able
    to find what they are looking for when they are looking.
  • Content Marketing and Search Engine Optimization (SEO) –
    Content marketing and solid SEO helps demonstrate your authority and expertise through high-quality content,
    thus helping you reach your target audience with information they need and want.

Although there are other marketing channels that are successful, those mentioned above have
proven to be some of the best and most cost-effective.

Process for Digital Marketing

In order for a marketing campaign to be successful, it is important to have a clear goal in
mind. What do you expect from your marketing campaign? Identifying your key performance indicators (KPIs) and
measurable metrics is essential. This, as well as understanding your audience, will help you start to build your
campaign strategy.

Not all social media and marketing channels are suitable for every campaign, so it’s
important to take a step back and think about what would be most effective for what you are trying to achieve. Look
at all possible channels and tie it back to your end goal. It’s OK not to run a campaign on multiple channels
especially if the budget is small. However, it is important to remember that if you do use a multi-channel approach,
you should tailor your content to fit within the platform.

Before launching any digital marketing campaign, it’s necessary to have somewhere users can
go after they click or see an ad. Most times, you would direct people to your website but it is important that users
go to a landing page that grabs their attention and compels them to take action. The landing page and your website
should have the appropriate pixels and tracking codes in place (like Google Analytics) to ensure accurate tracking
of page performance, conversions and attributions.

Without proper planning and measurement, your marketing campaign might not be successful.
Optimizations need to take place throughout the campaign as you learn more about your audience and what is
performing best to ensure that budget is allocated where it drives action. Marketing campaigns are extremely
valuable when you go through the process and make sure you set up everything accordingly.

Digital Trends in a Changing Landscape

Over the last couple of years, marketers have seen an increase in the amount of advertising
done programmatically. One of our
previous blogs discusses why the automated buying and selling of online advertising has seen a boom – included in this mix are
connected TV (CTV) and over-the-top (OTT) networks. In 2019, the number of smart TV’s and OTT devices in
households exceeded 1 billion. This will probably continue to grow over the next few years so it should be considered as part of your overall
marketing strategy.

Virtual Reality (VR) and Augmented Reality (AR)
will play a huge role in mobile advertising, moving forward. These trends have already started to emerge in
advertising campaigns, specifically with games (like “Pokemon Go”) because it offers an immersive and entertaining
experience. It allows marketers to reach consumers in new ways.

Getting your message across and influencing consumers to purchase a product or service can
be challenging if you don’t define your audience. Marketers utilize information that is collected from various
tracking mechanisms to help fine-tune and deliver a digital campaign to the right people. The collection
of data is important to ensure that the content is more engaging and
efficient. It comes from many sources including smartphones, cameras, apps, websites you visit etc. Data
collecting techniques continue to change as have regulations to ensure privacy, but at the same time give
marketers the tools they need to gain insights about their target demographics.

Looking for an agency that can deliver an impactful and successful campaign? Contact us today.
We’re just one call, like, follow, retweet and DM away!

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Blog

Bizwomen Mentoring Monday: Influencing the Young Women Who Will Lead the Future of Business

Bizwomen Mentoring Monday is an annual event hosted across the nation by 47 Business
Journals, including locally by the San Antonio Business Journal, that brings together local women for a one-of-a-kind mentorship
experience. The event offers attendees the opportunity to choose from over 40 of the most influential women in the business community for one-on-one speed coaching sessions. In addition, the event is intended to inspire and guide women on how to advance in both their careers and personal lives, while providing the chance to network. For the second year in a row, our CEO Fran Yanity proudly participated as a mentor, providing insights from her 29 years of marketing and communication experience to attendees.

One of the biggest takeaways from the event was the large number of young women in attendance. The women were eager to learn more about business and passionate about embarking on new career paths.
Fran offered tips on how to adapt to major life changes that occur during adulthood, how to succeed through adversity and advance in your career. She also provided insight on how to handle performance reviews and showcase your value.

Several of the young women were new moms who inquired about how to maintain a work-life
balance and transition back to work after taking time off. In particular, they were interested in new ventures such
as starting their own businesses, at-home marketing ideas or other entrepreneurial opportunities that could support
the time needed to focus on their families.

Mentors and mentees gather for a photo during
Bizwomen Mentoring Monday on Monday, Feb. 24, 2020, at The Garage at Pearl in San Antonio. Gabe Hernandez © 2020 San
Antonio Business Journal. All rights reserved. Reprinted with permission.

Overall, Fran was honored to meet so many ambitious and talented women who were full of potential to become future business leaders. She was captivated by the amount of positive energy in the room. “I
enjoy this event because of everyone’s enthusiasm. We share a common goal to learn from each other in a motivating and encouraging environment. It’s an exciting opportunity to coach and support other women while in turn, gaining new insights from them,” said Fran. “I encourage any woman who is looking to grow in their career to attend this
event and seek out relationships with other women in the community.”

Categories
Blog

“Water. The Consequences?” Devils River Conservancy Launches New Campaign Initiative

Since 2018, Noisy Trumpet has proudly represented the Devils River Conservancy, a nonprofit organization with a mission to preserve and protect the Devils River and the lands within its watershed. A year later, we’re honored to continue to work with this amazing nonprofit in their new initiative called “Water. The Consequences?.” This new campaign is advocating for smart groundwater management in Val Verde County in order to help protect municipal water supplies, environmental flows, and private property rights. As part of “Water. The Consequences?,” Noisy Trumpet has been tasked with developing a strategic public relations and digital campaign that will consist of media outreach, the development of print collateral, social media content as well as event coordination and support.

 

Val Verde County is home to several watersheds including the Devils River, Rio Grande, Amistad Reservoir, Pecos River and San Felipe Creek. These surface waters are fed by groundwater from the complex Edwards-Trinity Aquifer and are widely considered abundant and pure. For decades, these waters have remained the primary source of drinking water for Val Verde County and many communities south of Del Rio, Texas. They also support eco-tourism and agricultural industries, and contribute to upwards of 1/3 of the downstream flows to the Rio Grande.

 

Unfortunately, Val Verde County does not have a groundwater conservation district or water management plan of any type. Groundwater resources are therefore subject to the “Rule of Capture,” an English common law that allows any landowner to pump as much groundwater as they are able without consequence and regardless of the impact to rivers, lakes, creeks, municipal water supply, or neighboring landowners. 

 

“Water. The Consequences?” encourages Val Verde County citizens to get involved and advocates for responsible groundwater management and protection. Our team is excited to help the DRC deliver this campaign and looks forward to continuing to support them in their mission to treasure, preserve and protect the Devils River. 

Looking for an agency that can deliver an impactful and successful campaign?  Contact us today. We’re just one call, like, follow, retweet and DM away!

Categories
Blog Industry Trends Social Media

Super Bowl LIV: Best Social Media Strategies

This year, there were 43.9M total social media interactions across Facebook, Twitter and Instagram regarding Super
Bowl LIV. With this kind of engagement<, advertisers can no longer afford to limit
their efforts to just a commercial. Brands are increasingly incorporating social media into their Super Bowl
campaigns because it offers a cost-effective opportunity to be a part of the conversation. So how exactly are
companies utilizing Twitter and other platforms to enhance their advertising strategy? Here are a few of the most
effective ways our team saw brands use social media ahead of the big game.

Pre-Game Teaser (Planters)

This year, several brands released teasers for their ads prior to Super Bowl LIV. That’s
because it generally results in more online buzz, anticipation, and brand awareness among consumers. Marketers also use it as a tool to gauge their audience’s reaction before the full ad is seen. While some critics are skeptical of the effectiveness of this approach, Planters proved this tactic can be successful. Weeks prior to the game, they leaked a teaser via Twitter that announced “Mr. Peanut’s” funeral would air during the game. This resulted in more
than 3M
views on YouTube in just two days. That coverage was worth $13.7 million in equivalent brand value, far exceeding the cost of airtime. In addition, other brands jumped in to pay their condolences via Twitter, which gave Planters
increased exposure and built anticipation for their Super Bowl ad.

Effective Use of Hashtags (Olay)

Olay’s #MakeSpaceforWomen campaign encouraged users to share the hashtag and in turn,
Olay would match donations with each retweet and hashtag mention it received. The ad initially received 20K mentions
after its launch in mid-January, but gained 90K more during the game. Overall, the campaign reached over 188K brand engagements in two weeks. Olay even earned Twitter’s “hashtag” award for the most creative and effective brand hashtag of the night and received a spot on the U.S. top trending list. Inviting people to engage in your campaign,
especially when it allows them to directly make a difference, can help build your brand’s reputation.

Audience Choice Approach (Bud Light & P&G)

Prior to the game, some brands used an audience-choice approach. For example, Bud Light created an opportunity for fans
to pick which Post Malone ad they wanted to appear in the Super Bowl. Viewers could cast their vote by commenting
either #PostyStore or #PostyBar on Twitter and Instagram and Bud Light would air whichever hashtag received the most
engagement. In just two weeks, Bud light received 98.2K brand engagements on social media.

Using Twitter to promote their “WhenWeComeTogether.com” site, Procter & Gamble took a similar approach by letting consumers vote through an interactive website to determine which brand mascots would end up in
their ad. “Brands that listen carefully to their audiences when creating advertising, invite feedback on the
concepts created and demonstrate that these opinions matter, can build a greater degree of trust, relevance and
transparency in their brand communications,” says Will Grobel, a Director at Deloitte Digital.

Looking for an agency that knows how to build brand engagement on social media?
Contact us today.
We’re just one call, like, follow, retweet and DM away!

Categories
Blog Industry Trends

The Future is Here: Key Takeaways from CES 2020

Every year, the world’s leading business pioneers and next-generation innovators come together for one week in Las Vegas, Nevada to showcase their latest technological concepts and inventions. With over 100,000 international attendees and 11 conference venues across the city, this summit is called the Consumer Electronics Showcase (CES). 

In an effort to stay on top of cutting-edge marketing and technological trends, Noisy Trumpet attended CES this year and witnessed first-hand today’s most significant consumer technologies from across the globe. Here are a few emerging concepts and technologies that stole the show: 

  • A New Kind of Avatar

Samsung generated buzz across the industry for its new innovation called NEON. NEON is a “human-like” avatar that can show emotion, intelligence and new skills based on everydayAndroid Anchor A01 ERICA interactions. Although NEON is more of a “chat bot” rather than an all-knowing AI assistant, these avatars can prove useful in several areas like healthcare, retail, tourism and travel.

NEON could offer personal companionship for the elderly, a personalized customer experience in airports, brick and mortar retail stores, and break cultural barriers by promoting brands in several languages.

  • Everyday Robots  

A major attraction at CES was the robotics market. Companies from across the world impressed attendees with a significant variation of robots we could incorporate in our everyday lives. 

For example, Procter & Gamble and Charmin’s GoLab debuted the “Rollbot,” a small bluetooth-connected toilet paper delivery robot that can be summoned with the touch of a button from your smartphone. Could “smart bathrooms” be the future of smart homes?

 

Aside from service-based functions, a primary theme in robotics focused on emotional care and support. Take for example the quirky and lovable robot companion “LOVOT,” developed by Japan-based company, GROOVEX, Inc. The CES 2020 Innovation Award honoree can be configured through a smartphone app. It can take photos, provide real-time video streaming for baby monitoring and offer home security by checking areas of the home you’re interested in and sending photos directly to your smartphone. 

LOVOT robot companion by Groovex

What these two technological trends demonstrate is that ultimately our health and overall well-being can benefit from technology, even in the smallest and most convenient ways. 

  • Ultimate Flexibility: The Future of Wireless 

From Samsung, Dell to HP, the world’s most prominent PC and smartphone vendors revealed the latest in wireless technologies – bendable devices. 

The debut of foldable devices with 5G connectivity like laptops, smartphones, televisions and speakers encompassed the showroom floor. The appeal of these products is evident – convenience and compatibility. Some products that garnered the most attention included: 

  • Lenovo’s ThinkPad X1 Fold – The world’s first foldable Windows PC. This 13.3 inch-table can transform into a smaller laptop, the size of a paperback. 
  • Royole’s Mirage – The Mirage is an Alexa-enabled speaker with a wraparound display for custom animations. 
  • LG Display – A new television display that can bend on command.
  • Motorola Razr – This new device folds vertically like a flip phone and can be maneuvered with just one hand. 

At Noisy Trumpet we are always pushing the limits, thinking outside of traditional marketing capabilities to elevate our client’s brands by integrating the latest trends. If your business is looking for innovative ways to elevate your brand and expand your reach, we are just one call, like, follow, retweet and DM away!   

CES 2020

Categories
Blog Industry Trends Social Media

Social Media Trends to Get Excited About In 2020

The beginning of the new year is the perfect time to reflect on your business’ brand and plan for fresh strategies moving forward. As social media and digital marketing are constantly evolving, the best way to strengthen your overall marketing plan is to be aware of the new year’s groundbreaking trends. Trends help generate new and innovative ideas which in turn can give your company a competitive advantage. Check out our list of popular trends your brand should be familiar with in 2020:

 

TikTok

Industry experts are predicting that TikTok’s rise as a leading social media platform won’t stop in 2020. TikTok was the third most downloaded app in the first quarter of 2019, with 188 million new users and grew 70% from 2018. TikTok is a video sharing app that allows users to create and share 15 to 60 second videos. It was put on the map when users began lip syncing to music. Now, it has evolved into a much broader social media platform with the addition of filters, background effects and advertisements. The app is especially popular among Gen Z audiences; but, even the nation’s biggest brands, influencers and celebrities are using it. For example, the dating-app Bumble does an excellent job of integrating their ads to the platform, making them appear like native content. If your brand’s goals align with the platform’s target audience, TikTok could be incorporated into your next marketing campaign.

 

 

Vertical Video

Prior to smartphones, video footage was captured and viewed in horizontal dimensions. With the consistent rise of smartphone usage, the demand for vertical video is increasing faster than ever. Users now prefer the ability to record and view video vertically. In fact, studies show we hold our mobile phones vertically 94% of the time. So, is it time for creators to make the transition? This trend has even expanded to television when Samsung saw an opportunity to improve viewability and created the Sero TV, a television that pivots between vertical and horizontal orientations, letting you watch Instagram, Snapchat and other social media videos in their natural vertical configurations. As video content continues to dominate, it’s imperative that your video efforts adapt to this trend. 

 

 

Samsung

End of “Likes”

Now that Instagram, and even Facebook, have continued to test the removal of their “like” option, there is pressure for content to be better than ever. It’s been said that removing likes could potentially create a safer, mentally healthier environment for users. However, its removal will likely have a large effect on marketers’ ability to measure the success of influencer marketing. Without likes, influencers and brands will have to rely on the quality of content over the quantity of likes. Rather than quantifying engagements, success will be measured through the actions consumers take, such as completing a purchase. Regardless, if the test is implemented permanently, it’s recommended to keep your efforts focused on the quality of your content.

 

 

Take advantage of new opportunities by keeping up with the latest social media and marketing trends. Want to work with an agency that stays ahead of the curve? Contact us today. We’re just one call, like, follow, retweet and DM away!

 

Categories
Blog

Noisy Trumpet Takes It to the Next LevelUP

Over the past year, Noisy Trumpet has worked diligently to promote the grand opening of LevelUP Code Works, San Antonio’s newest U.S. Air Force software development organization. LevelUP is a startup company that uses agile processes and the latest DevSecOps technology to rapidly deliver capabilities that support a wide range of Air Force and DoD missions. Located in downtown’s booming tech district, this new “software factory” is a 20,000 square foot facility that offers a modern, collaborative workspace for innovation and software solutions. Our team has had the honor of developing an innovative digital marketing and public relations campaign to create awareness and support the launch of LevelUP Code Works. Here’s a closer look into how we executed our campaign.

We developed LevelUP’s brand standards guide to determine how the brand would be represented graphically and stylistically. We found inspiration from the idea of leveling up inside a video game. The concept is best demonstrated in Steven Spielberg’s film, “Ready Player One,” where players compete inside the virtual reality software ‘The Oasis’ to escape the desolation of the real world. At LevelUP Code Works, their team is in a real world race to change the game of software and code for the U.S. Air Force.

Once the branding identity was established, we then kicked it into high-gear. Within a few months, our team developed a landing page, comprehensive public relations campaign and social media strategy. To prepare for the grand opening, we developed print collateral, swag and a wide variety of signage. In accordance with the “gaming theme”, we designed conference room and building signs utilizing popular gaming terms which further brought the theme to life.  Names included: ‘The Oasis’ (a nod to Ready Player One), ‘The Tower,’ ‘The Danger Room,’ ‘The Gauntlet,’ ‘Choco Island’ and ‘The Collective.’ 

The culmination of months of hard work was put on display at LevelUP’s official grand opening. The ground-breaking event took place on December 10, in the heart of San Antonio’s tech community. 

 

The success of our campaign was measured by the following results:

  • LevelUP’s official grand opening drew attendance from top military and city dignitaries as well as securing quotes from local notable organizations such as the San Antonio Chamber of Commerce and the San Antonio Economic Development Foundation. 
  • In one month, Noisy Trumpet garnered 18 hits (print, online and broadcast) which resulted in over 1M impressions, as a result of outreach to local media outlets.  
  • We garnered noteworthy coverage in the San Antonio Express-News, San Antonio Business Journal and KENS 5 (CBS).

Digitally, Noisy Trumpet:

  • Grew a social following to over 1,100 followers within four months. 
  • Garnered 123K impressions and 3K engagements across Facebook, Instagram, LinkedIn and Twitter. 

Noisy Trumpet is honored to have worked on a campaign not only from ideation to launch, but also with a military entity. Our team was able to utilize each division of our integrated agency and offer a full scope of services. We look forward to working on more holistic and integrated campaigns. Ready to level up your business? Contact us today! 

Categories
Blog

Noisy Trumpet Elevates Austin

Noisy Trumpet had the privilege of working with Philanthropist and Attorney Thomas J. Henry this past October to develop a strategic digital and public relations strategy to promote “Austin Elevates,” a new immersive art and music experience in Austin, Texas. 

In an effort to raise funds for Austin nonprofits, this two-day event kicked off with a mural unveiling by contemporary street artist ‘Alec Monopoly,’ followed by a private performance with rapper ‘G-Eazy.’ The event concluded with a special benefit concert with renowned performers ‘Kygo’ and ‘Daddy Yankee.’ All donated proceeds directly benefited The SAFE Alliance, St. David’s Foundation and Superhero Kids.

Henry chose the “live music capital of the world” to bring awareness to numerous nonprofit organizations in the area by appealing to the city’s love for art and culture. Through local media outreach and digital advertising, our team helped leave a lasting, brand-focused impression on thousands of people by utilizing effective event marketing efforts. Here’s a look at the work it takes to develop an effective event marketing campaign with measurable results.

 

Our Plan

A successful event depends on a team’s ability to generate substantial buzz, attendance and coverage. When the opportunity to maximize event marketing strategies through promotional events rises, focus on professionalism, presentability and true captivation of the target audience. However, behind rewarding results comes extensive planning. In order to efficiently position “Austin Elevates” as the top art and music event in Austin that weekend, Noisy Trumpet developed an integrated digital and public relations plan. Our team was responsible for delivering key messages to the public, supplying media materials, coordinating media outreach, arranging visitations to benefitting local nonprofits, developing a digital advertising campaign and providing on-site event support.

 

Our Results

The outcome of any event marketing campaign is measured when the curtains close. This requires ample research that dives deep into total coverage, impressions, mentions and other insights the event received. Capturing data and qualifying results is key when presenting to the client after the event. Here are some of the results Noisy Trumpet used to measure our success:

 

  • After the official event announcement on Friday, November 1, “Austin Elevates” sold out in just four days. The venue was at max capacity with 6,700 paid seats in addition to the 14,000 general admission seating in Austin360’s outdoor amphitheater. 
  • As a result of outreach to national, regional and local outlets, Noisy Trumpet garnered 36 hits and over 26M impressions within a three-week time span.
  • The national coverage included two promotional displays in Times Square.
  • Noisy Trumpet facilitated pre-event and on-site celebrity interviews with stars like Evan Ross and Ashlee Simpson.
  • Our notable event coverage included features in the Austin-American Statesman, Austin360 Radio, EDM.com and U.S. Weekly Magazine. 

Digitally, Noisy Trumpet managed a pre-roll campaign to raise awareness for the event in two markets, San Antonio and Austin. The campaign targeted audiences’ specifically interested in art, music and culture. This resulted in 663,041 impressions and 384,962 unique viewers.

If you’re looking to hold a successful event, contact us today. We are just one call, like, follow, retweet and DM away!