Category: Advertising

Noisy Trumpet is thrilled to bring you the second part of our Texas Marketing Summit series! Two weeks ago we attended this conference in Dallas and learned from the best in the business. In case you weren’t able to attend, we’ve compiled the valuable insights gained and will be sharing them in this three-part series. Our second takeaway: Turn data into personalized experiences.

 

Data drives good digital, UX and content strategy. If you understand who your users are and get to know them, you can develop content tailored to them. Every brand needs to know, who is coming to your site and why? What do they do there? What is the value of each interaction? How are you tailoring their experience to them with the goal of facilitating loyalty? While retrieving data on your audience isn’t necessarily a one-stop shop, looking at different data signals (reviews, social feedback, web behaviors, surveys, etc.) will send you in the right direction of truly knowing your audience. Prioritizing a personalized experience for your audience isn’t easy but keep in mind the following when trying to understanding your users:

• Research the behavior of your customer and choose the appropriate platforms to fit their needs. Is that YouTube, Google, TV, Influencers?
• Don’t let internal desire conquer what’s actually needed. If your digital strategy can’t be backed by research, reevaluate your personal preference.
• Understand beyond demographic data. Marketers tend to see their audience as a percentage or number. It’s time to break down the walls and see your audience as real people with real needs to conquer real personalization.
• Identify, monitor and revisit your plan’s goals regularly — especially for segmented strategies. You can’t be all things to all people. Know what you’re working towards.
• Measure and refine. One solution may work today, but not tomorrow.
• Last but not least, quantify the journey. Creating digital touch points and other data markers that can be measured will allow you to optimize your strategy and garner results.

Noisy Trumpet acknowledges that your business may not always have the time or opportunity to prioritize turning data into a personalized experience for consumers. Our agency can help you analyze data to optimize your digital, UX and content strategy that will make sure your brand is truly heard. We’re just one call, like, follow, retweet and DM away.

Whether you realize it or not, psychology plays a massive role in marketing today. In order to understand and effectively market to your audience, you need to be aware of the influence your brand has on consumers. Marketers use psychology to their advantage in a number of ways, most of which involve understanding how consumers think. Psychology impacts the decision-making process — potentially leading to conversions like contact form submission or purchases on your website. We have highlighted a few ways brands can tap into human psychology to enhance their marketing strategy.   

 

Value in Frequency

 

Have you ever seen a product in one place and then began to see it everywhere? That effect is known as the Baader-Meinhof Phenomenon, where you learn something new so now your brain knows to look for it and register every occurrence you see or hear about it. To incorporate the effects of the Baader-Meinhof Phenomenon into your marketing strategy, you need to put your brand messaging out there as much as possible. Remarketing ads are a great way to leverage this effect and drive users back to your website after they have seen your Facebook ad or visited your website for the first time.

 

Sending a Message

 

The Verbatim Effect is another psychology principle which can influence your marketing strategy. This is the idea that people are more likely to remember vague details rather than the entirety of the message that was supposed to be communicated to them. Make sure that your message is clear and certain keywords stand out so that what a consumer does remember is easily searchable and will still lead them to your brand’s website. Ensure you have a strong keyword strategy to help guide your content and copywriting.  

It is also important to be concise with messaging because the average consumer has an attention span averaging about eight seconds. When formulating marketing messages remember that consumers want to know what your product will do for them rather than focusing on mundane lists of features.

 

Building Trust

 

Studies show that consumers are more likely to trust a brand if the product or service was recommended by someone they know. 85% of people trust online reviews just as much as they trust personal recommendations according to BrightLocal. In order to build trust with your brand, it is important to be honest. Address your flaws rather than just brush past them. Taking the high road when it comes to diversifying yourself from competitors can truly impact consumers perception of your brand. Respond to reviews quickly and authentically. Influencer marketing is another way to build trust with your audience. According to a research study by Olapic, 31% of participants purchased a product or service after seeing it being promoted by a social media influencer. Working with influencers will also help consumers differentiate your brand from your competitors, in turn, setting yourself apart.

 

Psychology in Color

 

Color plays an important role in how your brand is perceived and should guide your branding and design decisions. The image below illustrates the emotions typically associated with different colors. In a study done at Performable, their website’s call to action button was tested to measure the effectiveness of a red button vs. a green button. Normally people would associate green with “go” and red with “stop”, so the prediction was that the green button would cause more conversions. The results of this test concluded the opposite: the red button achieved 21% more conversions than the green. Red produces a sense of urgency in marketing whereas green is viewed as a color to evoke calm and relaxed feelings. Testing out colors and creating your own experiments on your website could be beneficial to enticing consumers to take action.

(Image Credit: The Logo Company)

This is only a small piece of the bigger picture in understanding how psychology plays a role in consumer behavior. Attracting and engaging with consumers requires a combination of both marketing and psychological tactics, something Noisy Trumpet achieves by staying up to date with the latest trends. Contact us for help in identifying business opportunities to connect and engage with your target audience. We’re just one call, like, follow, retweet and DM away.

As brands continue to spend top dollar on advertising, it’s crucial to be creative in your marketing and public relations strategies to stand out from the pack. Through brand activation, brands can build more awareness through novel experiences, create buzz and stimulate consumer interest that leads to sales.

What are Brand Activations?

Brand activations are a specific type of event or experience created by a company and characterized by their interactivity. They provide the opportunity for brands to directly engage consumers, face-to-face, product in hand. This method often takes many different forms:

• Experiential events, like HBO’s Westworld Theme Park
• Sampling and in-store campaigns like Ray Ban’s Never Hide Campaign
• Aligning the brand with something fun like Lipton’s Commuter Slip n’ Slide

Creating Memories that Last

Building and maintaining brand awareness is a crucial, primary goal in a marketing campaign. With brand activations, the increase in consumer touch points and engaging experience greatly improve awareness and recall. For example, in an in-store or sampling activation giving out promotional merchandise, Expandabrand noted that two-thirds of people are able to remember the brand up to a year later.

Not only do activations provide more engaging touch points with customers, but their interactive nature also makes it easier to remember your brand. Moreover, the more favorable their experience, the more likely they are to have a positive association with the brand and its products or services.

Stronger Connection with Consumers

Activations provide more opportunities for consumers to interact with your product or service which can stimulate a stronger emotional connection to the brand. This gets people talking about your brand and sharing the experience through social media, which can rack up an enormous amount of organic impressions. This growth in consumer interest can directly influence purchasing decisions in your favor.

Being face-to-face with your target consumer also gives you the opportunity to better understand them. What do they think about your product or service? Is it easy to use? Do they like the way it looks? This type of two-way communication builds a personal connection with your consumer and provides a better understanding of how your brand is meeting their needs.

When executed properly, brand activations are an incredibly useful tool to connect with consumers. But proper execution is no easy feat. Let our expertise help your brand be heard in the ever-evolving world of marketing. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.

Recently, Noisy Trumpet experienced first-hand what it takes to execute a successful event with the launch of San Antonio’s first Celebrity Fan Fest, a two-day interactive fan festival featuring special appearances by prominent film and television celebrities. Producing any event requires a multifaceted approach beginning with basic details (venue, time, date, etc.), conceptualizing the official launch and building recognition. Here are five ways to develop a successful event strategy:

1. Have a Game Plan 

The first step is to identify your goals and needs. For inaugural events, such as Celebrity Fan Fest, increasing event awareness and ticket sales are primary goals. As mentioned in our previous blog post, brand positioning is key to any successful campaign communications strategy. Clearly positioning your brand builds an audience, enhances credibility and distinguishes your event amongst competitors.

 

 

2. Find Your Target Audience 

Research helps to identify your target audience. Attend a similar event in your area or utilize social media to find other successful functions that relate to yours. Find out what worked for them, review feedback from attendees, capitalize on what went right and how your event can offer an equal or better experience.

For example, popular Facebook group “Rate Your Comic Con” offers an open forum for attendees from all over the world to share their takeaways from conventions they’ve frequented. In the case of Celebrity Fan Fest, the platform offered insight on the latest trends and offerings similar events were exhibiting.

 

 

3.  Execution

Once you establish your event goals and target audience, review the necessary tactics to execute your plan. An effective event communications strategy includes various tactics such as press releases, media outreach, social copy and creative. Keep in mind that each announcement should be newsworthy. Will your announcement entice interest from your target audience, particularly media?

Consistency in your messaging is extremely crucial to build momentum and drive ticket sales. In addition, consider which medium your target audience most commonly uses. For instance, Noisy Trumpet took advantage of Twitter, Facebook, Instagram and hyper-local podcasts to market Celebrity Fan Fest.  

If proven successful, your target audience could then become your brand advocates.

 

4. Engage 

As your event gains attention, it’s important to interact with your audience. Listen and respond to attendee feedback, especially on social platforms. Potential attendees will do their research online, reviewing content and commentary to determine whether the event is worth attending. Be cognizant of social media influence; the more you interact with your audience the better.  Answering frequently asked questions and acknowledging your audience’s opinions will demonstrate how invested you are in providing a positive customer experience.

Keep in mind that such interaction should not be limited to pre-event promotions. Communication should continue during and after the event. For example, Celebrity Fan Fest used social platforms to inform attendees of schedule changes, talent updates and thanked them for their support. This is a great way to secure their interest and attention for your next event.

 

 

 5. Day of Logistics  

After planning, promotion and outreach, the day of your event has come. Whether you’re an organizer, staff or volunteer, everyone’s role is vital to the event’s success. Familiarize yourself with the venue layout, carry copies of the event schedule and have point of contacts that can help answer any questions that may arise. This includes:

•      Organizers
•      Venue representatives
•      Website administrators
•      Social media editors
•      Talent representatives (if spokespeople onsite)
•      Media contacts

 

 

 

If you’re looking to host a successful event and need a creative communications strategy tailored to your target audience, contact us today. We are just one call, like, follow, retweet and DM away!

The holidays are fast approaching, which means it’s a great time to reassess your marketing strategies for the coming months. With Black Friday and Cyber Monday just around the corner, the earlier you get started the better (think early fall)!

 

The Reason for the Season

The holiday season is about showing others how much you care and taking the time to make the world a better place. Forbes suggests partnering with a nonprofit for holiday promotions. Teaming up with a nonprofit not only gives your company the opportunity to give back to your community but also opens up your network to new opportunities. Here at Noisy Trumpet, we have launched Robin Hood 210 just in time for the holidays! Robin Hood 210 is a digital marketplace where customers can shop for gifts whose net profits go towards a chosen nonprofit for several months. Robin Hood 210 supports charities around the Alamo City and we are thrilled to support them all.

 

Go Live!

Make sure to take advantage of Facebook Live this holiday season. This form of communication can provide a stripped back and more down to earth level of conversation. The great thing about Facebook Live is that you can get creative with how you want to utilize the feature. Whether you are live streaming a press conference, product launch or even Q&A’s with your CEO, you are letting your followers in and allowing them to see a little sneak peek of what your company looks like behind the scenes. The holidays are a great time to get to know your customers on a deeper level and Facebook Live is the perfect platform. Make it fun and use the opportunity to find out how they are celebrating the season and recommend events or products you think they’ll enjoy.  

 

Promote your Brand

The holidays are packed with product promotions but don’t forget to also take the time to promote your brand. That way, you are fresh in the consumers’ minds as they enter the new year and are looking for different things to try. You can accomplish this by providing exclusive deals to new customers or finding ways to personalize your holiday messages.

 

Make the Holidays Stress Free

Lastly, the main thing to remember during the holidays season is to make things as stress-free and easy for your customers as possible. Provide tips and additional information about your products or brand to make the consumer’s holiday shopping a little more enjoyable. Providing a stress-free experience will leave a lasting impression on your customers and sure to establish loyalty that will bring them back again and again!

Getting prepared for the holiday season can be a daunting challenge. Our duty as marketers is to provide our clients with every resource available. Let our expertise keep your business at the forefront of innovation and change. Contact or stay social with us! We’re just one call, like, follow, retweet and DM away.

Search engines help consumers make their purchase decisions by simultaneously comparing quality, location, price and reviews of various businesses, determining the best site to display for the user. For this reason, search engine optimization (SEO) for local search is becoming increasingly important to a brand’s overall marketing efforts. Here are the priority items to get your brand’s website in front of your consumers searching online.

1. Manage Online Listings and Reviews

Claim your online profiles like Google My Business or Yelp and maximize your presence on other listing sites. These listings are often referenced by consumers looking to make a purchase and reside in top ranking positions on result pages. Use them to provide visibility and credibility to your business.

In addition, make sure to generate and maintain your businesses reviews. Positive reviews are good but even negative reviews give your business a chance to show your devotion to customer service by responding and addressing their concern.

2. Optimize for mobile

The future of search has legs. According to Search Engine Land, nearly 60% of searches are now done from mobile devices, many of which are location-specific. So it’s crucial to have your website optimized for mobile. Make actions to contact your business seamless for the user by making your phone number and address clickable.

3. Utilize Schema Markup

Recently, we explored the importance of utilizing schema markup in the age of artificial intelligence. This tool communicates to search engines what your content means, not just what it says. It has the power to indicate that your business is locally-owned and not a corporate brand, increasing your chances of ranking for relevant local searches.

4. Location-specific content and keywords

Your content must include local keywords in order to rank for local search. Whether you are writing blogs about local events or creating pages for specific locations, local keywords will help your business climb the rungs of ranking.

Keeping your brand ahead of changing technologies can be a tough task. Our duty as marketers is to provide our clients with every resource available. Let our expertise keep your business at the forefront of innovation and change. Contact or stay social with us! We’re just one call, like, follow, retweet, and DM away.