Category: Advertising

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Advertising Industry Trends

Top 3 Advertising Trends Featured in the 2024 Super Bowl Ads

The Super Bowl goes beyond simple sports fandom, captivating not only enthusiasts but also advertisers eager to make a lasting impression. Reflecting on Super Bowl 2024, we observed groundbreaking trends that reshaped the advertising landscape. Let’s explore a few standout moments of this year’s Super Bowl season, which showcased not just significant celebrity appearances but also nostalgic references and technological advancements.

  1. Nostalgia

Nostalgia possesses a remarkable ability to evoke deep emotions and foster connections with audiences. Advertisers leveraged this sentiment during the 2024 Super Bowl by tapping into cherished memories over the years. Budweiser’s “Old School Delivery” commercial embodied nostalgia and rekindled its brand identity by reintroducing beloved icons like the Clydesdale horses and loyal dog, weaving themes of community and resilience amidst a snowy backdrop and power outage. Likewise, Volkswagen commemorated 75 years since its U.S. debut with a sentimental advertisement featuring iconic imagery such as the VW Minibus and subtle references to its acclaimed “The Force” Super Bowl ad, alongside a sneak peek of the upcoming electric ID. Buzz minivan. These ads capture the impact nostalgia has in advertising, effectively reestablishing brands’ connections with audiences while celebrating their storied histories.

  1. Celebrity Appearances

Year after year, Super Bowl commercials feature renowned celebrities as part of their advertisement strategy. Brands consistently seek to elevate their ads by enlisting recognizable figures, and this year was no exception. From Beyoncé endorsing Verizon to Michael Cera promoting CeraVe, and a star-studded Dunkin’ Donuts ad featuring Ben Affleck, Jennifer Lopez, Jack Harlow, Matt Damon, and Tom Brady, the 2024 Super Bowl ads showcased a diverse lineup of well-known personalities. This focus on notable celebrities emphasizes the significance of influencer marketing, highlighting its pivotal role in enhancing brand visibility and credibility.

  1. AI Marketing

In the data-driven realm of contemporary marketing, AI has emerged as a pivotal tool for brands striving to achieve precise audience engagement. The 2024 Super Bowl exemplified this change of direction, with commercials seamlessly integrating AI to redefine interaction. Microsoft’s ad showcased Copilot from Windows 11, playfully suggesting AI’s potential to supplant artists. Google’s Pixel 8 commercial spotlighted Guided Frame, an AI-powered accessibility feature, featuring director Adam Morse and a poignant voice-over by Stevie Wonder. CrowdStrike’s cybersecurity ad, set in the Old West, depicted AI’s swift role in neutralizing cyber threats. These commercials underscored AI’s multifaceted impact, spanning creativity, accessibility, and cybersecurity, predicting a new era in advertising innovation.

 

At Noisy Trumpet, we anticipate and embrace the latest trends in digital marketing and advertising.. If you’re ready to elevate your brand’s online presence, please contact us. Let’s work together to craft campaigns that leave a lasting impact!

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Advertising Blog Noisy Trumpet

Why UX Design Should be a Priority in Digital Marketing

What Is UX Design? 

UX stands for “user experience” and is defined as a user’s journey when interacting with a product or service. UX design is the process of designing a product or service (often a website) with the user’s experience and needs in mind. 

It may seem that UX design only applies to the creation of a website but the reality is that a digital marketing campaign can be impacted by the success or failure of a user’s overall experience with the product or service’s website. A Google Search or Meta ad may be perfectly designed and targeted, but if the user lands on a poorly designed website after clicking on the ad, they’re not likely to convert. 

How UX Design and Digital Marketing Intersect 

During the digital marketing sales funnel, digital advertising serves as the “lead generation” tool, generating awareness through content marketing, SEO, social media, paid advertising and public relations. The goal of digital marketing is to direct the leads garnered from the campaign to a client’s website and generate conversions in the form of website traffic, contact form submissions, adds to cart, and sales. If users spend less than 1 minute on the landing page, the functionality of the site might be to blame. This is where the importance of proper UX research and design comes into play. 

To improve the number of website conversions, a UX designer may conduct a survey to gather information directly from the users about their experience on the site and it’s accessibility. UX research can also evaluate the site for accessibility among the visually impaired, mobile responsiveness, and how easily the site is to navigate across devices, funnel pathways and consistency in branding. Based upon their research, the UX designer would then revise the site or landing page design to address any issues found that negatively impact the user experience and may impede their path to the desired conversion action. 

Solutions could include:

  • Reducing the number of fields within a form to reduce time spent typing information 
  • Easy to navigate website navigation
  • Implementing Apple Pay or quick transaction methods
  • Strong CTAs within buttons
  • Easy to navigate mobile designs – buttons are located in places the thumb can reach when holding a mobile device
  • Lead gen forms located above the fold
  • And so much more! 

Thoughtful UX Design improves digital marketing campaign performance and conversions!

The Importance of Refinement and Optimization

Enhancing a customer’s journey leads to a positive impact on conversion rates and a greater likelihood of returning customers. As marketing continues to evolve, it is essential to continually evaluate your existing landing page or website for refinement opportunities and optimizations. This could include analyzing the bounce rate and abandonment rate during each digital campaign. 

At Noisy Trumpet, we look holistically at each campaign to ensure that all necessary recommendations are made to improve performance and ensure that your advertising dollars are never wasted. Our team specializes in all areas of digital advertising and website design & development and is ready to help take your campaign to the next level. 

Visit our website to learn more about UX Design and Noisy Trumpet’s digital advertising capabilities. 

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Advertising Blog Industry Trends

Top 3 Advertising Trends Spotted in 2023 Super Bowl Ads

The Super Bowl is not only the biggest game in American football, but it’s also one of the biggest events for advertisers to showcase their latest products and services to a massive audience. Each year, brands compete to create the most memorable and talked-about commercials, or Super Bowl ad of the night, and Super Bowl 2023 was no exception. This year, we saw a wide range of ads that were transparent in their intentions, brands teaming up to create cooperative ads, and the ever-popular throwbacks. In this blog, we’ll take a closer look at the trends that emerged from this year’s Super Bowl commercials and what they tell us about the state of advertising in 2023.

 

  • Brand Transparency

One of the notable trends in this year’s Super Bowl ads was transparency. Many companies, such as T-Mobile and Pepsi, made a conscious effort to let their viewers know that their intention was to sell to them. This approach of being upfront about their motives conveyed a sense of trust and honesty, letting the audience know that the companies were not trying to trick or deceive them in any way. This shift towards transparency in advertising was a fresh and intriguing development, showing a departure from the traditional tactics of trying to sneakily persuade consumers to buy their products. The trend towards transparency in advertising appeals to a growing desire among consumers for more honesty and authenticity in advertising.

 

  • Cooperative Advertising

Another popular strategy in this year’s Super Bowl commercials was cooperative advertising, a strategy in which multiple brands work together to form a mutually beneficial promotion. For example, Netflix collaborated with both General Motors and Michelob ULTRA for separate ads, and Molson Coors joined forces with DraftKings. When the right partners come together, the results can be highly effective, as the combined resources and brand recognition of the companies involved can help to amplify the impact of the commercial. Not only can it help to reduce costs, but it also allows brands to tap into each other’s customer base and reach new markets. This trend towards co-advertising is a smart move for brands looking to maximize the return on their advertising investment and create a more memorable ad campaign that resonates with their target audience.

 

  • Movie and TV Show Throwbacks

The trend of recreating beloved movies and TV shows has been a popular theme in recent years’ Super Bowl advertisements. This trend continues to captivate audiences and evoke a sense of nostalgia, making them feel happy with reminders of simpler times. This year, we saw the return of popular classics such as “Clueless” and “Grease,” with Rakuten and T-Mobile respectively recreating iconic scenes and songs from these movies. The use of these well-known characters and scenes added a layer of humor and familiarity to the ads, making them stand out among the rest. The trend of recreating iconic movies and TV shows in advertisements shows that while advertising trends may change, the timeless appeal of nostalgia remains constant.

 

In conclusion, the 2023 Super Bowl advertisements were proof of the ever-evolving world of the advertising industry. While some trends, such as brand transparency and cooperative advertising, were new, others, such as nostalgia, remain just as prevalent as in previous years. These trends reflect the changing landscape of advertising and the evolving needs of consumers, as well as the timeless appeals that remain popular year after year. Look back on our 5 trends to embrace in 2023 and see how they align with the Super Bows Ads this year!

What was your favorite Super Bowl ad this year?

As a company that is always at the forefront of digital marketing trends, Noisy Trumpet was excited to see these developments. If you or your business needs help navigating digital media, don’t hesitate to reach out to us!

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Advertising Blog Industry Trends Noisy Trumpet

Overlooked Content Marketing Strategies

Companies have a handful of tried and true marketing tactics most brands utilize – social media marketing, digital advertising, SEO, blogs – to name a few. These marketing strategies can be incredibly useful and beneficial to brand building. However, to maximize digital presence, organizations need to think outside of the box. To capture an audience’s attention, try using one of the underutilized marketing tactics below:

  1. Google Business Profile

Google is the world’s most-visited website. It’s the place to showcase the best your business has to offer. Google Business profiles should be optimized to ensure you’re connecting with the appropriate audience that is searching for products, services, or businesses like yours on Google Search and Maps. Creating custom content, encouraging and responding to reviews, and keeping business information up to date, will help you get discovered on Google. 

  1. Micro-Influencers

Influencer marketing is great for creating brand awareness. Enlisting the help of micro-influencers can help organizations reach hyper-localized, niche audiences. They often have less than 10K followers but tend to have higher engagement rates and more targeted audiences. Our team already has unique relationships with a host of micro-influencers around Texas. We can help match you with those who will best fit your organization’s needs!

  1. Online Forums

Online forums allow users to ask and answer questions about various topics. These include Reddit, Facebook Groups, and LinkedIn Groups, among others. The goal when using these platforms is to find a niche group of people asking questions and searching for information about your product, service, or industry. Your marketing team can use their expertise to answer queries and recommend your company. This is a great way to connect with your audience and highlight your product or service.

  1. Keyword Research

Where do consumers go to find information online? Most go straight to Google. Ensuring your website and Google Ads include important keywords and phrases that your target audience might be searching for will help lead potential customers to your organization. Being in the right place at the right time pays off!

  1. Interviews with Thought Leaders

Establishing credibility is essential to building trust between your organization and your audience. Partnering with a thought leader in your industry for a blog, podcast, or social takeover to promote your brand can help expand your network, diversify your content, and connect you with a different audience. 

While sticking to dependable marketing tactics will provide good results, going the extra mile to reach your target audience will help your organization grow to its full potential. Not sure how to get started? We can help! Noisy Trumpet has a team of Social Media and Digital Marketing Specialists ready to drive measurable results. Contact us today!

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Advertising Blog Noisy Trumpet

Digital Marketing Campaigns Spotted in Super Bowl Commercials

The Super Bowl is the biggest sporting and television event in America. With about 100 million U.S. viewers, it’s the perfect opportunity for brands to get in front of consumers. However, building personal connection with viewers is key for advertiser success. We broke down the top three marketing trends that were prevalent in spots this year and effectively connected with target audiences.

1. Celebrity Appearances 

Celebrities continue to be a major element of Super Bowl advertisements. Year after year, brands raise the stakes in regard to notable celebrity appearances. This year was no exception. From popular stars like Zendaya (Squarespace) and Pete Davidson (Hellman’s), to iconic duos including Seth Rogen and Paul Rudd (Lay’s), the 2022 Super Bowl ads featured all of our favorite A-listers. Advertisers made sure to include prominent figures from all industries including athletes, actors, chefs, and more. As brands continue to rely on notable celebrities to promote their goods and services, we are reminded of the importance of influencer marketing and how it contributes to brand awareness and credibility.

2. COVID Fatigue

This year, Super Bowl advertisements served as an escape from, rather than a reminder of, COVID-19. In fact, an advertisement promoting an at-home, smart device for COVID testing (Cue Health) was the only commercial that made explicit mention of the ongoing pandemic. The majority of advertisers opted for light-hearted entertainment to promote their brands, specifically focusing on the use of humor. Amazon’s “Mind Reader” ad poking fun at Alexa’s eerie omnipresence is a prime example, as well as Uber Eats’ “Uber Don’t Eats” ad in which celebrities consumed a wide array of household items to promote the range of the delivery service. What do these teach us? Brand efforts don’t always need to be complicated to be successful. Sometimes, transmitting joy is the best way to connect. 

3. Nostalgia

The most memorable Super Bowl ads this year utilized a highly prevalent 2022 trend: nostalgia. To promote its all-electric Chevy Silverado, Chevrolet recreated the opening scene to HBO’s The Sopranos, an American crime drama television series that ran from 1999 to 2007. In an ad for Rocket Mortgage, Anna Kendrick explains how Rocket’s suite of products mitigates the hurdles of modern homeownership using classic kid toys like Barbie’s Dreamhouse and Skeletor’s Castle Grayskull. Jim Carrey dusted off his character Chip Douglas from the 1996 film The Cable Guy to star in Verizon’s Super Bowl ad promoting its ultrafast 5G wireless network. All of these tugged at viewers’ heartstrings,  influencing them to associate brands with “the good old days.” When it comes to marketing, leveraging old memories to build positive emotional connections with customers is a great way to boost sales.

What was your favorite Super Bowl advertisement? At Noisy Trumpet we strive to stay ahead of the curve by familiarizing ourselves with the latest in digital marketing trends. Do you or your business need help navigating the evolving world of digital media? Contact us today. We’re just one call, like, follow, tweet, and DM away!

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Advertising Blog Industry Trends Social Media

5 Trends Digital Agencies Should Keep An Eye On In 2022 

As we adapt to life post-pandemic, trends are there by our side adapting with us. Whether it was TikTok giving us a laugh in dark times or your Instagram page persuading you to buy that dress, let’s face it, life 10 years ago has definitely evolved. And it’s only the beginning. In 2022, we expect digital trends to be bigger and better than ever. We breakdown the top five trends you can expect to see in the new year.

1. Social Commerce

Have you ever been influenced to buy something you see on social media with an easy “link in bio” or “swipe up” option to complete your purchase? Well, in 2022 you’re about to see an uptick in social commerce. Social media is a mainstream form of shopping and that will continue to grow in 2022. “Brands are estimated to spend up to $15 billion on influencer marketing by 2022,” according to a report by Business Insider. The report goes on to say, “As social media becomes more entrenched in people’s lives and takes on more functional uses beyond communication, like shopping, the role of influencers is set to only grow. And as e-commerce and social media converge, influencers will become increasingly vital intermediaries, helping to connect brands with consumers on social media in highly resonant, authentic ways that can deliver immediate returns.”  

  1. Facebook Algorithm Changes

As Facebook continues its overhaul of trying to repair its public image, the change will also include a makeover of its algorithm. According to the Wall Street Journal, in 2017 Facebook began to base their algorithm off of ‘Meaningful Social Interactions” or MSI. The ‘MSI’ is measured by the interaction such as comments, re-shares and emojis, made by people you are close to. “If MSI is high, that means you’re not just a zombie passively scrolling and watching videos. You’re interacting, you’re engaged,” said ‘The Journal,’ podcast host Ryan Knuston. But this type of algorithm, according to Facebook’s Civic Team,  turned out to be fueling misinformation and toxic content.” After an extensive review, the Civic Team along with the Integrity Team proposed solutions. Fast forward to 2021, Facebook is taking on a different direction. In a report by Axios, Facebook said they will “expand some of the News Feed tests that put less emphasis on certain engagement signals, like the probability that a user will share or comment on a post. Instead it will begin placing a higher emphasis on other types of user feedback like responses to surveys.”

  1. Digital Audio Advertising and Audio Content 

According to a data report by InterDigital, video streaming will make up 82 percent of all internet traffic by 2022. This could allow a gateway for audio content in the upcoming year. Most people, according to experts, gather information through podcasts, streaming music or audiobooks. “50% of millennials and Gen Z listen to digital content while cooking, cleaning and other similar activities,” suggests a Hearst report. The article also suggests advertisers are following the trend, especially for direct-to-consumer brands that are popular on podcasts. According to Adam Pattison, UK Country Manager for Targetspot, “we don’t need to wait for the next big thing.” He says, “the future of audio is now – and it could well be visual.”

  1. Nostalgia 

It’s not just a TikTok influencer sporting those acid wash jeans you probably wore in 1994 or a song you were rocking to in 2004 on your iPod, nostalgia is a major trend we will probably see in 2022. According to an article by Advertising Week, “nostalgia can make humans more optimistic and have a positive influence on their actions. The report goes on to say that, “nostalgia was a highly common emotion. Results show that 8 in 10 say that they experience feelings of nostalgia at least occasionally and 4 in 10 say they do so often.” Research suggests that music was the biggest nostalgia trigger. Experts say when it comes to marketing, reintroducing images and themes from brands can help consumers think of the ‘good old days.”

  1. Typography

Get ready to see exaggerated letters with sharp angles, color and vibrancy in 2022. That’s according to Chris Algar, a senior designer at Design Bridge London, who believes 2022 will be the year for type due to streaming services.”Title sequences viewed across streaming platforms during lockdown will have most certainly inspired designers, from people binge-watching Killing Eve to more recently Squid Game. Both take very different approaches to typography but are linked through their captivating movement and amplified personalities,” he told the Creative Boom. 

 

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Advertising Blog Industry Trends Social Media Web

10 Marketing Resolutions to Make 2021 a Success

2021 to do list

We’ve said our goodbyes to 2020 and we’re welcoming the new year with high hopes! Now is the perfect time for businesses to set new goals and resolutions that will take them to the next level. To help, Noisy Trumpet has compiled a list of resolutions we recommend you follow to enhance your strengths and maximize results.

  1. Stay up to date with the latest industry trends
    The marketing world changes every day. We recommend reading the latest books/articles published in the field, attending webinars/training, and connecting with fellow industry experts. (Hint: You don’t have to go too far! Hit like on our social pages, or send us a message to chat.)
  2. Embrace the art of delegation
    It’s important to recognize that one person alone can’t, and should not, do everything. Build trust with your team and allow them to use their skills to support you. Delegation is key to a healthy work-life balance.
  3. Maintain consistency
    If you’re planning an event, campaign, or any initiative, make a calendar plan and stick to it. The deadlines you set for yourself will be the key to your success. Working with an agency or partner will help keep you accountable.
  4. Push the boundaries of your PR strategy
    We speak from experience. Noisy Trumpet is always looking for new, exciting thought leadership opportunities for our clients outside of the traditional PR tactics. Taking the risk has always led to amazing results.
  5. Refresh your website design
    Every website should be updated at least every 3-4 years to keep up with the latest website, tech, and SEO trends. If you aren’t sure what areas need improvement, a quick website audit from an expert web team, like our own, can help you gauge the time, cost, and effort needed.
  6. Reevaluate your investment in Pay-Per-Click (PPC) Advertising
    It’s time to ask: Are you reaching the right audience with a Google Search campaign? What’s changed with the keywords and searches people are using? Work with a top-rated Google Ads Partner like Noisy Trumpet if you’re not sure where to start.
  7. Dive into new social media trends
    There’s always something new and fun on social media. Test out as many trends as you can in 2021! Who knows, you could go viral.
  8. Explore new advertising platforms and tools
    There are many avenues to push your message through advertising. Don’t be afraid to try new advertising platforms like CTV, Spotify, Snapchat, and many more, that could better align strategically with your campaigns and goals.
  9. Continue to support each of your team members
    We like to believe our Noisy Trumpet team is proof we are stronger together. Open the lines of communication within and outside your marketing team. When your entire business supports each other and communicates, you will not only work harmoniously but also produce maximum results.
  10. Give back to the community
    Make deeper connections with the community you serve by giving back to the nonprofits that do so much for our city. You’ll find oftentimes your actions are rewarded with well-deserved recognition.

What are your digital marketing resolutions for the new year?

Noisy Trumpet is a San Antonio-based, digital marketing and public relations agency with the skills and expertise to help you not only strategize your resolutions but also keep them. Send us a message to start planning your success.

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Advertising Blog Industry Trends Social Media Web

Marketing in the Digital Age

cell phone and desktop banner

The way we market changes with society and advances in technology. The question is always –
how can we promote products and services? While the last 10 years have brought the greatest technological growth
along with digital marketing campaigns, it’s important to note that traditional mediums, such as television, radio,
print and out-of-home, are still powerful. Your overall marketing strategy should take an integrated approach and
include a combination of traditional and digital elements to reach consumers more effectively. However, as online
marketing continues to grow, it’s important to tap into new media forms. Our Founder and CEO Fran Yanity had the
opportunity to touch on and discuss many aspects of digital marketing with Our Lady of the Lake (OLLU) college
students. We’ve gathered some major takeaways from her presentation to help you understand the importance of digital
marketing.

Digital Channels

Whether you have a $500 or $10,000 monthly advertising budget, you want to get the biggest
bang for your buck. Choosing the right marketing channels will help maximize your return on investment (ROI) and
reach your goals. Some of the most effective marketing channels in 2020 include:

  • Pay-per-Click (PPC) Advertising – Google Search ads will
    help you connect with users who are searching for products and services that you provide right at the moment
    they are looking.
  • Social Media – Social connection offers valuable community
    building opportunities; however, it is important to choose the right platforms that make sense for your
    brand and customers.
  • Website – Your website may, in fact, be the most important of
    all channels. It should offer a good first impression and clearly represent your business, so users are able
    to find what they are looking for when they are looking.
  • Content Marketing and Search Engine Optimization (SEO) –
    Content marketing and solid SEO helps demonstrate your authority and expertise through high-quality content,
    thus helping you reach your target audience with information they need and want.

Although there are other marketing channels that are successful, those mentioned above have
proven to be some of the best and most cost-effective.

Process for Digital Marketing

In order for a marketing campaign to be successful, it is important to have a clear goal in
mind. What do you expect from your marketing campaign? Identifying your key performance indicators (KPIs) and
measurable metrics is essential. This, as well as understanding your audience, will help you start to build your
campaign strategy.

Not all social media and marketing channels are suitable for every campaign, so it’s
important to take a step back and think about what would be most effective for what you are trying to achieve. Look
at all possible channels and tie it back to your end goal. It’s OK not to run a campaign on multiple channels
especially if the budget is small. However, it is important to remember that if you do use a multi-channel approach,
you should tailor your content to fit within the platform.

Before launching any digital marketing campaign, it’s necessary to have somewhere users can
go after they click or see an ad. Most times, you would direct people to your website but it is important that users
go to a landing page that grabs their attention and compels them to take action. The landing page and your website
should have the appropriate pixels and tracking codes in place (like Google Analytics) to ensure accurate tracking
of page performance, conversions and attributions.

Without proper planning and measurement, your marketing campaign might not be successful.
Optimizations need to take place throughout the campaign as you learn more about your audience and what is
performing best to ensure that budget is allocated where it drives action. Marketing campaigns are extremely
valuable when you go through the process and make sure you set up everything accordingly.

Digital Trends in a Changing Landscape

Over the last couple of years, marketers have seen an increase in the amount of advertising
done programmatically. One of our
previous blogs discusses why the automated buying and selling of online advertising has seen a boom – included in this mix are
connected TV (CTV) and over-the-top (OTT) networks. In 2019, the number of smart TV’s and OTT devices in
households exceeded 1 billion. This will probably continue to grow over the next few years so it should be considered as part of your overall
marketing strategy.

Virtual Reality (VR) and Augmented Reality (AR)
will play a huge role in mobile advertising, moving forward. These trends have already started to emerge in
advertising campaigns, specifically with games (like “Pokemon Go”) because it offers an immersive and entertaining
experience. It allows marketers to reach consumers in new ways.

Getting your message across and influencing consumers to purchase a product or service can
be challenging if you don’t define your audience. Marketers utilize information that is collected from various
tracking mechanisms to help fine-tune and deliver a digital campaign to the right people. The collection
of data is important to ensure that the content is more engaging and
efficient. It comes from many sources including smartphones, cameras, apps, websites you visit etc. Data
collecting techniques continue to change as have regulations to ensure privacy, but at the same time give
marketers the tools they need to gain insights about their target demographics.

Looking for an agency that can deliver an impactful and successful campaign? Contact us today.
We’re just one call, like, follow, retweet and DM away!

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Advertising Blog

Press Play to Start: Gaming’s Role in Digital Marketing

Goal-oriented, challenging and visually-captivating, the gaming industry is slated to be one of the next big marketing channels. The monumental success of games like Fortnite, Pokemon Go and even the virally-addictive Candy Crush, prove that the industry is ripe for advertisers to take advantage.

A New Level for Marketing

According to Statista, the number of active video gamers worldwide will reach 2.6 billion by the year 2020. Console, mobile and social media games have continually diversified the industry and infiltrated almost every touch point of a consumer’s day. For brands looking to invest ad dollars into an unsaturated medium, businesses should start with gaming.

In addition, gaming bridges the gap to connect brands with Millennials and Gen Z. These generations grew up with online gaming, more so than social media, and are highly engaged with the content making it a great medium to target messaging. This rings true especially on platforms like Twitch, an online gaming streaming platform with approximately 15 million daily active users who can broadcast, watch and chat with other players all day, every day.

Rewarding your Consumers

Another avenue of opportunity for marketers is value exchange or reward advertising. Simply put, value exchange advertising incentivizes users to engage with an ad in exchange for some type of in-game value. For instance, a mobile game could have an option for a player to watch an ad in exchange for extra points or to unlock an extra level.

For example, Noisy Trumpet ran a Value Exchange Traffic Display (VETD) campaign for a client looking to drive traffic to their website to take a survey. By the end of our campaign, we saw a CTR above 95%, resulting in over 100,000 users visiting the website. The numbers towered other traffic sources, giving us more quantity for our buck.

Ads in Disguise

Another new toolkit for advertisers are ads disguised as games themselves. This particular format veers far from the impression-frequency prism of traditional marketing, focusing on the less quantifiable experience of an ad. Where product-attributes focus on the sale, an experience focuses on the emotional connection with a brand, leading to a stronger brand affinity.

Moreover, with emerging AR and VR capabilities coming to advertisers in the near future, gamified ads will become more prevalent. Some brands are already taking advantage of Snapchats Snappables – branded lenses with built-in games.

All of these capabilities provide advertisers with a better way to engage their audience with the pleasure of gaming. Assimilating a combination of the gaming channels should no longer be a possibility but rather a certainty for brands looking to build their awareness and connect with consumers.

Keeping your brand ahead of changing technologies can be a tough task. Our duty as marketers is to provide our clients with every resource available. Let our expertise keep your business at the forefront of innovation and change. Contact or stay social with us! We’re just one call, like, follow, retweet, and DM away.

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Advertising Blog

Noisy Trumpet Claims 2019 AMA Award

Photo Credit: American Marketing Association

This year, Noisy Trumpet was nominated for a 2019 Marketing Excellence Award from the American Marketing Association! On the evening of June 13, the team attended the awards ceremony and gathered with fellow nominated companies to celebrate top campaigns of the year.  

Photo Credit: Noisy Trumpet/Devils River Conservancy

In the category of Non-profit/Governmental, Noisy Trumpet took home third place and was recognized for our “Don’t Blow It” campaign that was developed for The Devils River Conservancy, a 501(c)3 nonprofit organization with a mission to preserve and protect the Devils River and the lands within its watershed. Following research of the irreparable damages taking place within the Devils valuable ecosystem, the agency identified an opportunity to position Val Verde County’s unique natural resources as important assets to all Texans and urge them to protect what is left of wild Texas. The effectiveness of the integrated public relations and digital marketing campaign was measured by the following criteria and deliverables:

    1. Key government officials at the Texas Parks and Wildlife Department and Military Affairs Association served as “Don’t Blow It” spokespeople advocating for the protection of the Devils River area.  
    2. From June 1, 2018 through December 31, 2018, DontBlowItTexas.org received 1,496 unique users and 3,388 pageviews.
    3. Traditional media outreach efforts resulted in 15 hits and 390,426 impressions in targeted print, online and broadcast outlets such as The Rivard Report, Del Rio News-Herald, Texas Parks & Wildlife Magazine, San Antonio Woman, Daytime with Kimberly and Esteban, San Antonio Living, CultureMap San Antonio. This lead to continued interest from KXAN-TV (Austin NBC-affiliate), San Antonio ABC-affiliate KSAT-TV, the San Antonio Business Journal, Texas Public Radio KSTX and KUT in 2019.
    4. The Texas Tribune digital campaign resulted in 641,770 impressions. The article was read by 1,990 unique users and campaign elements resulted in 936 clicks to DontBlowItTexas.org
    5. The campaign billboard in Del Rio, TX received 924,672 impressions.
    6. 3,000 copies of the campaign brochure circulated statewide.
    7. Social following grew to 3,966 followers, a 78.2 percent increase from prior to campaign launch. Social outlets garnered 675,402 impressions and generated 24,678 engagements from users joining the conversation surrounding the campaign.
    8. The “Don’t Blow It” petition received 391 signatures opposing wind farm development in Val Verde County.

 

The campaign continues to educate the public on threats to one of the last wild rivers in Texas.  To see more of this campaign, visit our case study page.

The Noisy Trumpet team is proud and honored to be recognized alongside other companies across the city! To stay up to date with the latest agency news, stay social with us. We’re just one call, like, follow, retweet and DM away.